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② 後台搜尋「Track Combo — Conversions API for WooCommerce」→ 直接安裝（推薦）
原文外掛簡介
Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
What the plugin does
Injects the Track Combo web tag in the storefront
.Exposes window.tcWoo with structured product, cart, order, and customer data so events do not depend on DOM scraping.
Registers a native WC_Webhook that sends order.updated to the Track Combo backend when the order reaches the purchase status you choose.
Deduplicates purchase between the client-side complement_data event and the server-side webhook using the order ID as transaction_id.
Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.
Events sent
page_view, search, view_item_list, view_item
add_to_cart, initiate_checkout, add_shipping_info, add_payment_info
complement_data (client-side on thank-you page, merged server-side)
purchase (server-side via webhook — reliable even when the browser tab is closed)
Why Conversions API
Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
Why Track Combo instead of multiple plugins
One plugin instead of one per ad network.
One dedupe boundary handled by Track Combo — no event_id mismatches.
No tag-manager containers to maintain.
Full visibility of every event in the Track Combo dashboard.
You need a Track Combo account to use this plugin. Sign up at trackcombo.com.
External services
This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
Configuration API — https://server.trackcombo.com/integrationwoocommerce. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint.
Web tag — https://track.track-combo.com/tag/{container_id}.js (or your configured first-party CNAME, e.g. https://tracks.yourstore.com/...). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint.
Order webhook — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on server.trackcombo.com whenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-side purchase events even when the customer closes the browser tab.
Track Combo terms of use: https://trackcombo.com/termos-de-uso/
Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/
