內容簡介
Specflux Marketing Analytics Chat 讓使用者可以在 WordPress 中以簡單的英文詢問行銷數據，並即時獲得洞察與建議。此外掛可連接 Google Analytics 4、Google Search Console 和 Microsoft Clarity，提供強大的數據分析功能。
【主要功能】
• 內建 AI 聊天功能，輕鬆詢問數據
• 一鍵連接 Google Analytics 4 和 Search Console
• 互動式引導設置，簡化安裝流程
• 儀表板小工具，快速查看數據趨勢
• 支援多平台數據連接，整合行銷數據
• 安全的憑證管理，使用 OAuth 2.0
外掛標籤
開發者團隊
② 後台搜尋「Specflux Marketing Analytics Chat」→ 直接安裝（推薦）
原文外掛簡介
Specflux Marketing Analytics Chat lets you ask questions about your marketing data in plain English, right inside WordPress. Connect Google Analytics 4, Google Search Console, and Microsoft Clarity, then chat with an AI assistant — or any MCP-compatible client — to get instant insights and recommendations.
Connecting Google Analytics 4 and Search Console takes one click: sign in with Google through Specflux’s hosted OAuth service and there’s no need to create your own Google Cloud project or OAuth client. Already have your own OAuth client? It keeps working — the hosted sign-in is just the default. See External Services below for exactly what that involves.
Google Analytics 4, Search Console & Microsoft Clarity
Google Analytics 4 – Traffic metrics, user behavior, conversions, real-time data
Google Search Console – Search performance, queries, indexing status
Microsoft Clarity – Session recordings, heatmaps, user behavior insights
AI Chat & MCP Features
Built-in AI Chat – Chat with your analytics data through the WordPress AI Client built into core. You pick your AI provider once under Settings > Connectors; this plugin stores no AI keys of its own
MCP-Native Architecture – Exposes analytics as MCP abilities for any compatible AI assistant
Interactive Onboarding Wizard – Step-by-step setup with guided configuration
Analytics at a Glance Dashboard – Dashboard widget with sparkline trends
Admin Bar Pulse Indicator – Quick analytics status in the WordPress admin bar
Smart Prompt Templates – Auto-installed prompts for common analytics questions
MCP Abilities Catalog – Browse all available analytics abilities in one place
Connection Depth Prompts – Contextual prompts that adapt to your connected platforms
Multi-Platform Support – Connect all your marketing data sources
Secure Credentials – OAuth 2.0 and encrypted API key storage
Smart Caching – Reduce API calls with intelligent caching
Cross-Platform Analysis – Compare data across all connected platforms
How It Works
Connect your analytics platforms via OAuth or API keys
Use the built-in AI chat right inside WordPress (works out of the box on WordPress 7.0)
Ask questions like “How did my traffic change this week?”
Get AI-powered insights and recommendations
Prefer to use an external AI client (Claude Desktop, ChatGPT, Cursor)? Install the optional MCP Adapter plugin (see Requirements) to expose these tools over the Model Context Protocol.
Requirements
WordPress 7.0 or higher (includes Abilities API and AI Client in core)
MCP Adapter plugin (optional; only needed to connect external AI clients such as Claude Desktop or Cursor). It is available from GitHub at https://github.com/WordPress/mcp-adapter and is not required for the built-in chat.
PHP 8.1 or higher
SSL certificate (HTTPS) for OAuth connections
PHP extensions: json, curl, openssl (sodium via ext-sodium or the polyfill bundled with WordPress)
External Services
This plugin sends data to the external services listed below. Each service is
contacted only after you connect the corresponding platform on the plugin’s
Connections screen. A site with no connections configured makes no external
requests.
Google Analytics 4 and Google Search Console (provided by Google LLC)
What it is used for: reading your own analytics and search-performance data so
it can be shown in the plugin dashboard, exposed as MCP abilities, and used to
answer questions in chat.
What is sent and when: connecting an account sends your authorisation request to
accounts.google.com, and access and refresh tokens are exchanged against
oauth2.googleapis.com. Once connected, report requests go to
analyticsdata.googleapis.com (GA4 traffic, behaviour, and conversion metrics),
analyticsadmin.googleapis.com (the list of your GA4 properties, requested during
connection setup), and searchconsole.googleapis.com (search queries, clicks,
impressions, and indexing status). Each request carries your OAuth access token,
the GA4 property ID or Search Console site URL being queried, and the date range
and metrics requested. Requests are made when you open a plugin screen whose
cached data has expired, when you refresh the dashboard widget, and when an
ability is run from the built-in chat or an external MCP client. No post
content, visitor records, or other personal data from your WordPress site is
sent.
Terms of service: https://developers.google.com/terms
Privacy policy: https://policies.google.com/privacy
Specflux Google sign-in service (provided by Specflux Group, api.specflux.com)
What it is used for: letting you connect Google Analytics 4 and Search Console
with one click, without creating your own Google Cloud project. It holds the
Google OAuth client credentials so this plugin does not have to ship them. It is
not used if you enter your own Google OAuth client ID and secret under Settings
Google API.
What is sent and when: when you click “Connect with Google”, the plugin sends the
service being connected (GA4 or Search Console), the URL of your Connections
screen to return to, and a random one-time nonce, and receives the Google
sign-in link. After you approve access, Google redirects through the service,
which exchanges the authorisation code with Google, holds the resulting tokens
for at most five minutes, and hands them to your site once over HTTPS, after
which they are deleted from the service. Thereafter, whenever your access token
expires (about once an hour while the connection is in use), your site sends its
refresh token to the service, which obtains a fresh access token from Google and
returns it. The service does not receive, proxy, or store any analytics data,
and does not retain tokens beyond the handoff described above.
Terms of service: https://specflux.com/terms
Privacy policy: https://specflux.com/privacy-policy
Microsoft Clarity (provided by Microsoft Corporation)
What it is used for: reading your own Clarity project’s behavioural metrics,
including session counts, engagement and scroll data, and the insights Clarity
derives from session recordings and heatmaps.
What is sent and when: the plugin calls the Clarity Data Export API at
www.clarity.ms. Each request carries your Clarity API token and project ID,
together with the number of days and the dimensions requested. Requests are made
when cached Clarity data has expired and a plugin screen, a dashboard widget
refresh, or an MCP ability asks for it. Clarity permits ten export requests per
project per day, so responses are cached for one hour.
Terms of use: https://clarity.microsoft.com/terms
Privacy statement: https://privacy.microsoft.com/privacystatement
AI chat responses
This plugin does not contact any AI provider directly and stores no AI provider
credentials. The built-in chat calls the AI Client included in WordPress 7.0,
which sends your chat messages and the analytics results described above to
whichever provider you have configured for your site under Settings >
Connectors. That provider’s own terms of service and privacy policy govern that
transfer, and WordPress stores its credentials.
Privacy Policy
This plugin:
* Stores encrypted API credentials for the analytics platforms you connect in your WordPress database
* Connects only to the analytics services you configure, as detailed under External Services above
* Does not track your site’s visitors and sends no data to the plugin author
* Does not store analytics data permanently; results are fetched on demand and cached temporarily
* Stores no AI provider credentials; chat is handled by the WordPress AI Client using the provider configured for your site
