內容簡介
VisitorTrail Analytics 是一款幫助網站擁有者了解訪客在 WordPress 網站上行為的外掛，無需依賴外部分析服務。它將第一方分析數據記錄在 WordPress 數據庫中，並在控制台中提供針對個別訪客旅程的報告。
【主要功能】
• 訪客旅程分析，包括進入和退出頁面
• 實時訪客和回訪者分段報告
• WooCommerce 活動追蹤，包含購物車事件
• 自訂轉換漏斗和 UTM 活動報告
• 數據擁有權和隱私控制功能
• 支援原始 IP 地址的隱私保護
外掛標籤
開發者團隊
原文外掛簡介
Developed by MAK IT Solutions — https://makitsol.com/
VisitorTrail Analytics helps site owners understand how visitors move through a WordPress website without requiring an external analytics service.
It records first-party analytics data in your WordPress database and presents it in an admin dashboard designed around individual visitor journeys, content engagement, traffic campaigns, conversion funnels, and WooCommerce activity.
Visitor journey analytics
VisitorTrail Analytics can record a chronological session journey including:
Entry and exit pages
Referrer information
UTM source, medium, campaign, term, and content parameters
Pages viewed during a session
Time spent on tracked pages
Scroll depth
Configurable link and button clicks
Outbound link clicks
Form submission events without storing submitted field values
WordPress comment events
On-site search queries and result counts
Rage-click and dead-click signals
Analytics dashboard
The dashboard and reports include:
Active visitors based on recent session activity
Sessions and returning visitor segmentation
Average session duration
Bounce rate
Top entry pages
Top exit pages
Top referrers
Device reporting
Individual visitor journey timelines
Content engagement insights
Top site searches
Rage-click reports
UTM campaign reporting
Custom page-based conversion funnels
WooCommerce analytics
When WooCommerce is active and ecommerce tracking is enabled, VisitorTrail Analytics can record:
Product views used by the product report
Add-to-cart events
Remove-from-cart events
Checkout starts
Purchases
Cart abandonment signals
Product conversion metrics
Revenue attributed to tracked sessions
WooCommerce is optional. The main visitor and content analytics features work without it.
Optional cart recovery features
Checkout email capture and abandoned-cart reminder emails are disabled by default.
If a site administrator enables them, VisitorTrail Analytics can store the email address entered on the WooCommerce checkout page against the tracked session and send one reminder after the cart is considered abandoned.
The current recovery email links to the WooCommerce cart page. Guest cart availability still depends on WooCommerce session persistence, so a cart is not guaranteed to be restored on another browser or device.
Data ownership and privacy controls
Analytics data is stored in the site’s own WordPress database. VisitorTrail Analytics does not require an account with an external analytics provider and does not send analytics data to a VisitorTrail service.
The plugin includes controls to help site owners configure tracking for their privacy requirements:
Raw IP addresses are not stored. The detected IP is reduced before a one-way salted hash is stored.
A WordPress user ID may be associated with a tracked session when WordPress identifies a logged-in visitor.
Browser Do Not Track can be respected.
Logged-in administrators can be excluded from tracking.
Tracking can be gated behind a consent cookie created by another consent-management plugin.
Raw analytics retention is configurable and older records are removed automatically.
Data can optionally be removed when the plugin is deleted.
Checkout email capture and recovery email features are opt-in and disabled by default.
WordPress personal-data export and erasure tools include VisitorTrail data that can be associated with an email address or WordPress account.
Suggested VisitorTrail disclosure text is added to WordPress Privacy Policy guidance.
VisitorTrail Analytics uses first-party cookies to maintain a session identifier and a returning-visitor identifier. Website owners are responsible for determining whether consent or privacy-policy updates are required for their jurisdiction and configuration.
Developer
VisitorTrail Analytics is developed and maintained by MAK IT Solutions.
Website: https://makitsol.com/
