[WordPress] 外掛分享： UTM Tracker for Gravity Forms

內容簡介

UTM Tracker for Gravity Forms 外掛可幫助您追蹤來自不同行銷活動的潛在客戶，透過自動填充隱藏欄位，讓每個表單提交都能記錄來源，提升報告準確性與行銷效果分析。

【主要功能】
• 自動填充隱藏欄位，追蹤行銷來源
• 捕捉UTM參數及廣告點擊ID
• 提供即時報告與互動圖表
• 支援自訂參數與URL生成器
• 具備REST API與開發者友好功能

外掛標籤

開發者團隊

原文外掛簡介

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them.
The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up.
Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries.
Why UTM Tracker?

Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you
Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters
Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails
Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search
Reports included — a live attribution dashboard with interactive charts, right inside WordPress
Campaign tools — a visual URL Builder with saved templates and print-ready QR codes
Developer friendly — REST API, JavaScript API, shortcodes, and hooks
Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services

What gets captured

UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id
Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid)
Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup
Landing pages & page context — first and current landing page, page URL, title, path, and query string
Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone

To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you.
Attribution & traffic channels
Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead.
Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms.
Reports dashboard
A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests.
Campaign tools

URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy
Templates — save complete campaign links as reusable templates with search, duplicate, and a default
QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser

Admin toolbox
Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days).
For developers

JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers
REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values
Dynamic shortcodes — for example [utm_source] or [landing_page]
Action & filter hooks — customize parameters, cookie behavior, field aliases, and more

Full documentation lives in the Developer tab under UTM Tracker settings.
Privacy & performance
Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages.
For direct support, email [email protected].
External Services
The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted.
Third-Party Libraries
All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests.

Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide
DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files.
qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels