前言介紹
- 這款 WordPress 外掛「UTM Event Tracker and Analytics, UTM Grabber」是 2024-04-09 上架。
- 目前有 300 個安裝啟用數。
- 上一次更新是 2025-04-20，距離現在已有 14 天。
- 外掛最低要求 WordPress 6.2 以上版本才可以安裝。
- 外掛要求網站主機運作至少需要 PHP 版本 7.4.3 以上。
- 有 6 人給過評分。
- 論壇上目前有 1 個提問，問題解答率 100% ，不低，算是個很有心解決問題的開發者團隊了！
外掛協作開發者
reponwp | zahabul | codiepress |
外掛標籤
UTM | utm grabber | utm tracking | utm analytics | utm parameters |
內容簡介
概括:
- 這個外掛可以輕鬆追蹤事件並使用 UTM 參數、fbclid、gclid 來分析數據。無論您是在監控點擊率、衡量廣告活動效果，還是分析用戶參與度，這個外掛都能滿足您的需求。
問題與答案:
- 如何開始使用這個外掛？
- 定義您的 UTM 參數：確定您要追蹤的 UTM 參數。常見的參數包括來源、媒介、廣告活動、詞彙和內容。
- 生成 UTM 鏈接：使用 Google 的 Campaign URL Builder 等工具為您的營銷活動創建 UTM 標記的 URL。
- 插入 UTM 參數：在您希望追蹤事件的鏈接中插入 UTM 參數。這可以是在郵件、社交媒體帖子、廣告等中。
- 分析數據：訪問外掛儀表板以分析通過 UTM 追蹤收集的數據。獲取有關用戶行為、廣告活動性能等的見解。
- 這個外掛的關鍵特點有哪些？
- UTM 事件追蹤： 使用 UTM 參數追蹤網站上的各種事件。 無論是點擊、轉換、下載、表單提交還是自定義事件，您都可以準確監控用戶交互。
- UTM 分析： 通過 UTM 追踪獲得對您的營銷活動效果的寶貴見解。分析流量來源、廣告活動表現、轉換率等，以優化您的營銷策略。
- 自定義報告： 生成可自定義的報告以有效地視覺化您的數據。 根據特定的 UTM 參數、日期範圍和指標定制報告，以滿足您獨特的報告需求。
- 用戶友好界面： 使用直觀且用戶友好的界面進行無縫導航和數據分析。使用內置工具和可視化功能輕鬆訪問和解釋您的 UTM 追蹤數據。
- 活動表現監控： 實時監控您的營銷活動的表現。 通過分析 UTM 參數來跟踪每個活動的成功並相應調整您的策略。
- 事件歸因： 使用 UTM 參數將事件歸因於特定的營銷活動或渠道。 了解每個活動對用戶參與和轉換指標的影響。
- 高級篩選： 應用高級篩選器分析受眾的特定部分。 根據 UTM 參數、用戶特徵或行為篩選數據，以發現可行動的見解。
- 實時報告： 查看實時報告和分析以隨時跟踪您的營銷工作的表現。即時監控事件和轉換情況，使您能夠及時調整您的活動。
- 這個外掛支持哪些其他外掛？
- 支持 WooCommerce、Contact Form 7、Gravity Forms、Ninja Forms。如果您沒有看到您使用的外掛，只需與我聯繫，我將盡快添加。
- 如果我有問題或需要支援，應該怎麼辦？
- 如有任何關於 UTM 事件追蹤和分析外掛的問題、問題或反饋，請隨時在這裡發布：https://wordpress.org/support/plugin/utm-event-tracker-and-analytics/
原文外掛簡介
This powerful plugin enables you to seamlessly track events and analyze user interactions using UTM parameters, fbclid, gclid, button clicks, or custom element interactions. Whether you need to monitor click-through rates, measure the effectiveness of marketing campaigns, or gain insights into user behavior, this plugin provides a comprehensive solution. With its intuitive tracking capabilities, you can capture valuable data to optimize your strategies and make data-driven decisions with ease.
Send Google Analytics Events with Ease
The UTM Event Tracker and Analytics plugin supports sending Google Analytics events for better user interaction tracking. Capture events such as button clicks, hyperlink clicks, and form submissions, and send them directly to Google Analytics. Gain valuable insights, improve engagement tracking, and optimize your marketing performance effortlessly—all without any coding!
Warning
If you are using a caching plugin, please exclude the wordpress_utm_event_tracker_session cookie.
For websites hosted on WP Engine, you must request support to allow the wordpress_utm_event_tracker_session cookie.
If you are using the NitroPack caching plugin, be sure to exclude this cookie in the app settings. Refer to this guidelines for more details.
Getting Started
Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started:
Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content.
Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder.
Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc.
Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more.
Features
The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin:
UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions.
Track Button & Link Clicks: Gain deeper insights into user interactions by capturing button clicks and hyperlink engagements on your website. This feature helps you track user behavior, measure click performance, and optimize your marketing campaigns based on real-time data. Whether it’s a call-to-action button or an outbound link, you’ll have the analytics needed to improve conversions and refine your strategies.
UTM Analytics: Gain valuable insights into the effectiveness of your marketing campaigns through UTM tracking. Analyze traffic sources, campaign performance, conversion rates, and more to optimize your marketing strategies.
Customizable Reports: Generate customizable reports to visualize your data effectively. Customize reports based on specific UTM parameters, date ranges, and metrics to meet your unique reporting needs.
User-friendly Interface: Enjoy an intuitive and user-friendly interface for seamless navigation and data analysis. Easily access and interpret your UTM tracking data with built-in tools and visualizations.
Campaign Performance Monitoring: Monitor the performance of your marketing campaigns in real-time. Track the success of each campaign by analyzing UTM parameters and adjusting your strategies accordingly.
Event Attribution: Attribute events to specific marketing campaigns or channels using UTM parameters. Understand the impact of each campaign on user engagement and conversion metrics.
Advanced Filtering: Apply advanced filters to analyze specific segments of your audience. Filter data based on UTM parameters, user characteristics, or behavior to uncover actionable insights.
Real-time Reporting: View real-time reports and analytics to stay up-to-date with the performance of your marketing efforts. Monitor events and conversions as they happen to make timely adjustments to your campaigns.
These features collectively empower you to track events accurately, analyze data effectively, and optimize your marketing campaigns for maximum impact. Whether you’re a marketer, business owner, or website administrator, the UTM Event Tracker and Analytics plugin is a valuable tool for improving your marketing ROI and driving business growth.
We are tracking the events for the plugins listed below
WooCommerce: We capture woocommerce add to cart and place order event. see guideline
Easy Digital Downloads: We capture add to cart and purchase event of Easy Digital Downloads.
Custom Events: You can capture a wide range of custom events on your webpage, including button clicks, hyperlink clicks, and other user interactions. This allows you to track and analyze user behavior effectively..
Form Submission: Contact Form 7, Elementor Form, Formidable Form, Forminator Form, Gravity Form, Ninja Form, WPForms.
If your plugin is not listed here, please feel free to open a ticket here.
We support most WordPress form plugins, with some of them listed below
Contact Form 7 – see guideline
Gravity Forms – see guideline
Ninja Forms – see guideline
Elementor Forms – see guideline
Formidable Forms – see guideline
Forminator Forms
WPForms – see guideline
You can use {utm_event_tracker:utm_source} as the default value to retrieve the UTM Source for any kind of forms. To capture a different UTM parameter, simply replace utm_source with the desired parameter name. Below is a list of available UTM parameters for reference:
Supported parameters
utm_campaign
utm_medium
utm_source
utm_term
utm_content
fbclid
gclid
ip_address
landing_page
tracking_time
To implement UTM data, you can utilize either the ID or Class of the input element. For example, you can use the following syntax to track UTM parameters:
This approach allows you to efficiently integrate UTM data tracking into your form elements.
JavaScript Implementation
To implement UTM tracking using JavaScript, follow these steps:
var utmSource = utm_event_tracker.utm_parameters.utm_source;
var utmMedium = utm_event_tracker.utm_parameters.utm_medium;
var utmCampaign = utm_event_tracker.utm_parameters.utm_campaign;
console.log('UTM Source:', utmSource);
console.log('UTM Medium:', utmMedium);
console.log('UTM Campaign:', utmCampaign);
This implementation will allow you to capture and utilize UTM parameters for tracking and analytics effectively.
Support
For any questions, issues, or feedback regarding the UTM Event Tracker and Analytics plugin, feel free to post here.
Privacy Policy
UTM Event Tracker and Analytics, UTM Grabber, UTM Tracker uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.
Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users.
Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.
Learn more about how Appsero collects and uses this data.
Thank you for using the UTM Event Tracker and Analytics plugin! We hope it helps you optimize your marketing efforts and gain valuable insights into your website’s performance. If you find this plugin useful, don’t forget to leave a review and share it with others!
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「UTM Event Tracker and Analytics, UTM Grabber」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
1.0.0 | 1.0.1 | 1.0.2 | 1.0.3 | 1.0.4 | 1.0.5 | 1.0.6 | 1.0.7 | 1.0.8 | 1.0.9 | 1.1.0 | 1.1.1 | 1.1.2 | 1.1.3 | 1.1.4 | 1.1.5 | trunk |
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