內容簡介
TrackSure Cloud 是一款專為 WordPress 和 WooCommerce 設計的伺服器端追蹤外掛，能夠直接從伺服器發送轉換事件至各大廣告平台，解決瀏覽器追蹤的限制，提升廣告效益與數據準確性。
【主要功能】
• 伺服器端轉換追蹤，支持 Meta Conversion API
• Google Analytics 4 的伺服器端事件轉發
• TikTok 和 Pinterest 的轉換 API 支援（Pro 版）
• 自動去重功能，確保事件唯一性
• 完整的第一方分析儀表板，數據儲存於 WordPress 資料庫
• 實時分析與用戶旅程追蹤
外掛標籤
開發者團隊
② 後台搜尋「TrackSure Cloud – Server Side Tracking, Meta Pixel CAPI, GA4, Conversion Tracking & Analytics for WordPress & WooCommerce」→ 直接安裝（推薦）
原文外掛簡介
★ What Makes TrackSure Different
TrackSure is the only free WordPress plugin that combines server-side conversion tracking (Meta CAPI + GA4 Measurement Protocol) with a complete first-party analytics platform — no GTM required, no external cloud, no monthly fees.
Unlike PixelYourSite, TrackSure includes a full analytics dashboard — user journeys, funnels, attribution, and real-time tracking — at no extra cost. Unlike GTM-based solutions, TrackSure requires no server container setup, no custom subdomain, and no external hosting.
42% of internet users run ad blockers. 75% of iPhone users opted out of tracking. iOS 14+ reduced Meta Pixel reported conversions by 30–40% for most advertisers. TrackSure’s server-side tracking recovers conversions from all of them.
For WooCommerce Store Owners
If you run WooCommerce and Meta or Google Ads, TrackSure connects your real purchase data directly to your ad platform — bypassing iOS restrictions, ad blockers, and Safari cookie limits. Setup takes under 5 minutes: install, paste your Meta Pixel ID + Access Token, and your ad platform starts seeing your actual conversions. Higher Event Match Quality (EMQ) means better optimization and lower cost-per-acquisition.
For Marketers & Agencies
Get user journey tracking, funnel visualization, multi-touch attribution, and traffic source analysis without paying $500/month for Amplitude or Mixpanel. Five attribution models (first-touch, last-touch, linear, time-decay, position-based) and an assisted conversions report show exactly which channels drive revenue. Manage multiple client sites from the same plugin.
For Developers
TrackSure exposes a JavaScript API (window.TrackSure.track()), a PHP API, and WordPress hooks (tracksure_filter_event_data, tracksure_conversion_recorded) for complete custom event tracking. Full server-side control with no dependency on browser JavaScript.
TrackSure Cloud fixes this with server-side tracking — sending conversion events directly from your WordPress server to Meta (Conversion API), Google Analytics 4 (Measurement Protocol), TikTok, Pinterest, and Google Ads — bypassing browser limitations entirely. Meta Pixel setup takes under 3 minutes: paste your Pixel ID and Access Token, and TrackSure handles the rest — browser pixel, Conversion API, event deduplication, and Advanced Matching for maximum Event Match Quality (EMQ). But TrackSure is more than a conversion pixel: it’s a complete first-party analytics platform with user journeys, funnel tracking, goal management, revenue attribution, and real-time analytics — all stored in your WordPress database.
Ad blockers, iOS 14+ restrictions, and cookie limitations mean your browser-based tracking pixels report only a fraction of your actual conversions. When ad platforms can’t see your real sales data, they can’t optimize — and your ROAS drops.
Documentation | Support | GitHub | Get Pro
Why Server-Side Tracking Matters
Around 40% of internet users run ad blockers. Safari limits cookies to 7 days. iOS App Tracking Transparency reduced reported conversions by 30–40% for many advertisers. When your tracking relies only on a browser pixel, these restrictions silently discard your conversion data.
Server-side tracking sends conversion events directly from your server to the ad platform API. Ad blockers can’t block it. Cookie limits don’t apply. The result: your ad platforms see your real conversions, optimize better, and your ad spend delivers higher ROAS.
TrackSure sends API calls directly from your WordPress server — no GTM server container, no external cloud, no routing data through third-party services.
What TrackSure Does
Server-Side Conversion Tracking (CAPI)
Meta Conversion API — send purchase, view content, add to cart, checkout, and page view events server-to-server
Google Analytics 4 Measurement Protocol — server-side GA4 event forwarding
TikTok Events API and Pinterest Conversion API (Pro)
Automatic browser + server event deduplication — each event gets a unique ID shared between client and server so platforms count it once
First-Party Analytics Dashboard
All analytics data stored in your WordPress database — you own every byte
Automatic traffic source detection — organic search (Google, Bing, DuckDuckGo), social media (Facebook, Instagram, LinkedIn, TikTok), email, referrals, AI chatbots (ChatGPT, Claude, Perplexity), and direct — identified without UTM tags
Session-based user journeys with 30-day attribution window (configurable)
Five attribution models: first-touch, last-touch, linear, time-decay, position-based
Assisted conversion reporting — see which channels helped even without getting final credit
Goals, Funnels & Conversion Tracking
Custom conversion goals for form submissions, purchases, downloads, video views, or any event
Funnel visualization — see where visitors drop off in your checkout or signup flow
Goal completion rates with trend analysis
Revenue attribution — connect each sale to its traffic source, campaign, and touchpoint
User Journeys & Session Tracking
Complete path from first page visit to final conversion — including all touchpoints across multiple sessions
Time between visits, number of sessions to convert, and which content moved visitors closer to purchasing
Real-time visitors — see who is on your site now and what pages they’re viewing
eCommerce Conversion Tracking
Auto-tracks the full purchase funnel: product view → add to cart → checkout → purchase
Works with WooCommerce and FluentCart (Free), Easy Digital Downloads, SureCart, Cartflow, and MemberPress (Pro)
Revenue attribution — connect each sale to its traffic source and campaign
Checkout funnel visualization with drop-off rates at each step
Privacy & Compliance
GDPR and CCPA ready with built-in consent manager support (Cookiebot, CookieYes, OneTrust, and more)
Cookieless tracking option (uses localStorage instead of cookies — no consent banner required in some jurisdictions)
IP anonymization, Do Not Track (DNT) support, and WordPress privacy tools integration
No data leaves your server unless you explicitly enable an ad platform destination
Who Is TrackSure For?
WooCommerce & FluentCart store owners running paid ads who need more accurate conversion data for Meta, Google Ads, and other platforms
Bloggers & content creators who want to see which posts bring the most traffic, engagement, and conversions
Small business owners who need simple, privacy-friendly analytics without Google Analytics complexity
Digital marketers managing ad campaigns who want user journey tracking, funnel visualization, and multi-touch attribution
Agencies & freelancers who need analytics and conversion tracking across client sites (Pro includes white label)
Privacy-focused site owners who want GDPR-compliant analytics without sending data to external services
Developers who need JavaScript and PHP APIs for custom event tracking with WordPress hooks
Why TrackSure
All-in-one solution — server-side conversion tracking, first-party analytics, user journeys, funnels, goals, and attribution in a single plugin
No GTM required — no server container setup, no custom subdomain, no separate hosting
No external cloud — your analytics data stays in your WordPress database. Conversion data goes directly from your server to the ad platform API
Works on any WordPress site — WooCommerce and FluentCart stores get automatic ecommerce event tracking; non-ecommerce sites use goals and custom events for leads, signups, or any conversion
Five-minute setup — install, activate, and analytics data starts appearing in your dashboard. Add a Meta Pixel ID and Access Token for server-side conversion tracking
Free vs Pro
Free includes everything you need for analytics and conversion tracking:
First-party analytics dashboard with user journeys, funnels, goals, and attribution
Real-time visitor tracking
Meta Pixel + Conversion API (CAPI) server-side tracking
Google Analytics 4 + Measurement Protocol server-side tracking
WooCommerce and FluentCart automatic ecommerce tracking
All form plugins (Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms)
All page builders (Elementor, Divi, Beaver Builder, Gutenberg, WPBakery, Oxygen, Bricks)
Five attribution models with assisted conversion reports
Consent management integration
Unlimited events and sessions
Pro adds advanced ad platforms and ecommerce integrations:
14+ ad platform destinations: TikTok, Pinterest, LinkedIn, Snapchat, Reddit, Google Ads, Microsoft Ads, Twitter/X, Taboola, Outbrain, and more
Advanced ecommerce: Easy Digital Downloads, SureCart, Cartflow, MemberPress, LearnDash, Amelia, WooCommerce Bookings, GiveWP
Cart abandonment emails, session recording, heatmaps, cohort analysis, predictive analytics
Email marketing sync (Mailchimp, ActiveCampaign, Klaviyo)
White label for agencies
Priority support with 24-hour response time
Compare Plans
Integrations
eCommerce: WooCommerce, FluentCart, Easy Digital Downloads (Pro), SureCart (Pro), Cartflow (Pro), MemberPress (Pro)
Forms: Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms
Builders: Elementor, Divi, Beaver Builder, Gutenberg, WPBakery, Oxygen, Bricks
Ad Platforms: Meta (Facebook/Instagram), Google Analytics 4, Google Ads (Pro), TikTok (Pro), Pinterest (Pro), LinkedIn (Pro), Snapchat (Pro), Microsoft Ads (Pro), Reddit (Pro), Twitter/X (Pro), Taboola (Pro), Outbrain (Pro)
Consent: Cookiebot, CookieYes, OneTrust, and custom consent filters
For Developers and Advanced Marketers
TrackSure exposes JavaScript and PHP APIs for custom event tracking, plus WordPress hooks for extending every part of the tracking pipeline.
JavaScript API — available on every frontend page via window.TrackSure:
window.TrackSure.track(‘button_click’, { button_name: ‘Download PDF’ });
PHP API — record server-side events from form handlers, webhooks, or cron jobs:
tracksure()->core->get_service(‘event_recorder’)->record([…]);
WordPress Hooks:
– tracksure_filter_event_data — modify event data before storage
– tracksure_session_started — trigger custom logic on new sessions
– tracksure_conversion_recorded — sync conversions to CRM, email, or external systems
Full API documentation with code samples: tracksure.cloud/docs
Getting Started
Install and activate TrackSure Cloud from the WordPress plugin directory
Visit TrackSure → Settings to review tracking and privacy options
(Optional) Add your Meta Pixel ID + Access Token or GA4 Measurement ID for server-side conversion tracking
Go to TrackSure → Overview — analytics data starts appearing after 1 hour
External services
This plugin connects to external third-party services to provide its functionality. Below is a complete list of all external services used, when they are called, what data is transmitted, and links to their terms of service and privacy policies.
When You Enable Meta Pixel / Conversion API:
Service: Meta (Facebook) Graph API
Purpose: Send conversion events (purchases, add-to-cart, page views) to Facebook for ad optimization
What data is sent: Event name, timestamp, hashed user email/phone (if available), product SKU, revenue, IP address, user agent, pixel ID
When it’s sent: Automatically when a tracked event occurs (product view, purchase, etc.) and Meta destination is enabled in settings
Service provider: Meta Platforms, Inc.
Terms of Service: https://www.facebook.com/legal/terms
Privacy Policy: https://www.facebook.com/privacy/policy
Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing
When You Enable Google Analytics 4:
Service: Google Analytics 4 Measurement Protocol
Purpose: Send analytics events to Google Analytics for website traffic analysis
What data is sent: Event name, page URL, referrer, session ID, client ID, IP address, user agent, device information
When it’s sent: Automatically when page views or custom events occur and GA4 destination is enabled in settings
Service provider: Google LLC
Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
Privacy Policy: https://policies.google.com/privacy
When Loading Google Tag Manager Script (If Enabled):
Service: Google Tag Manager CDN
Purpose: Load gtag.js library for browser-side Google Analytics tracking
What data is sent: Standard HTTP request data (IP address, user agent, referrer) when loading the script
When it’s sent: On every page load when GA4 browser tracking is enabled
Service provider: Google LLC
Script URL: https://www.googletagmanager.com/gtag/js
Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
Privacy Policy: https://policies.google.com/privacy
When Loading Facebook Pixel Script (If Enabled):
Service: Facebook Connect CDN
Purpose: Load fbevents.js library for browser-side Facebook Pixel tracking
What data is sent: Standard HTTP request data (IP address, user agent, referrer) when loading the script
When it’s sent: On every page load when Meta Pixel browser tracking is enabled
Service provider: Meta Platforms, Inc.
Script URL: https://connect.facebook.net/en_US/fbevents.js
Terms of Service: https://www.facebook.com/legal/terms
Privacy Policy: https://www.facebook.com/privacy/policy
Cloudflare IP Detection (Always Active):
Service: Cloudflare IP Ranges API
Purpose: Fetch current list of Cloudflare proxy IP addresses to accurately detect real visitor IPs behind Cloudflare CDN. A bundled static list is included as fallback.
What data is sent: Standard HTTP request headers only (no user data transmitted)
When it’s sent: Once per day (cached for 24 hours) to refresh the Cloudflare IP list. The plugin includes a bundled fallback list and works without this request.
Service provider: Cloudflare, Inc.
API URLs: https://www.cloudflare.com/ips-v4 and https://www.cloudflare.com/ips-v6
Terms of Service: https://www.cloudflare.com/website-terms/
Privacy Policy: https://www.cloudflare.com/privacypolicy/
IP Geolocation (When Tracking Is Enabled):
Service: ipapi.co (primary), ip-api.com (secondary fallback), WordPress.com Geo API (tertiary fallback)
Purpose: Determine the country, region, and city of visitors based on their IP address for geographic analytics reporting
What data is sent: The visitor’s IP address is sent to one of the geolocation providers. No other user data is transmitted.
When it’s sent: When a new visitor session is recorded and the IP has not been looked up recently. Results are cached for 24 hours per IP.
Service providers and policies:
ipapi.co (primary) – https://ipapi.co/privacy/ and https://ipapi.co/terms/
ip-api.com (fallback) – https://ip-api.com/docs/legal
WordPress.com Geo API (fallback) – https://automattic.com/privacy/ and https://wordpress.com/tos/
Important Notes:
No automatic data sharing: TrackSure does NOT send any data to third-party services unless you explicitly enable and configure them in TrackSure Settings → Destinations.
Consent-aware: If you use a cookie consent plugin (Cookiebot, CookieYes, etc.), TrackSure will respect user consent choices and only fire pixels after consent is granted.
First-party analytics: TrackSure’s core analytics features store all data in your WordPress database. No external services are used for analytics unless you enable Google Analytics 4 or other destinations.
You control the data: You choose which platforms to enable, what events to track, and what user data to include (emails, phones, etc.).
For more information about data privacy and compliance, see the Privacy & GDPR Compliance section below.
Source Code & Build Instructions
The admin interface is built with React 18 and TypeScript, compiled with Webpack 5. The compiled files in admin/dist/ are generated from the source code in admin/src/.
Full source code is available on GitHub:
https://github.com/tracksure-cloud/tracksure
To build from source:
Navigate to the admin/ directory
Run npm install to install dependencies
Run npm run build for a production build, or npm run dev for development mode with watch
Build tools used:
Node.js (v18+)
npm
Webpack 5 (config: admin/webpack.config.js)
TypeScript 5 (config: admin/tsconfig.json)
ts-loader for TypeScript compilation
Key source directories:
admin/src/ — React/TypeScript source code (pages, components, contexts, hooks)
admin/dist/ — Compiled production JavaScript (generated by Webpack)
assets/js/ — Frontend tracking scripts (non-compiled, human-readable)
includes/ — PHP backend (non-compiled, human-readable)
Privacy Policy
TrackSure stores the following data in your WordPress database:
Tracking Data (90-day retention):
– Page URLs visited
– Referrer URLs
– UTM campaign parameters
– Device type (desktop/mobile/tablet)
– Browser and OS information (user agent)
– IP address (can be anonymized)
– Session duration and engagement metrics
For E-commerce (if using WooCommerce/FluentCart/EDD/SureCart):
– Product views
– Cart actions
– Order completion (order ID, total, items)
– Customer email and phone (hashed when sent to Meta/GA4)
External Data Sharing (Optional):
TrackSure stores all analytics data locally in your WordPress database. No data is sent to external services unless you enable ad platform integrations.
Privacy Controls:
– IP Anonymization: Available in Settings → Privacy. Default is off …
