內容簡介
### 總結文案:
這個「簡單網絡行銷歸因」外掛程式捕捉到訪您網站的使用者歸因資料，包括UTM參數和推薦網站資訊。它將這些資料存儲在訪客的瀏覽器本地存儲中，並自動填充您的WordPress表單中的隱藏字段。
### 問答:
- 這個外掛程式捕捉到訪網站的使用者哪些資料?
- 包括UTM參數和推薦網站資訊。
- 這個外掛程式提供了哪些功能來幫助追蹤和存儲網站訪客的行銷歸因資料?
- 它捕捉常見的歸因參數，如UTM來源、媒體、廣告活動、關鍵字和內容，以及推薦網站URL。
- 這個外掛程式包括哪些功能?
- 輕量級的JavaScript檔案來捕捉來自瀏覽器的URL歸因資料。
- 管理儀表板來查看外掛程式的使用說明。
- UTM標籤生成器和記錄工具。
- HubSpot代理以將歸因資料轉發至您的HubSpot帳戶。
- 這個外掛程式利用了哪個外部服務來提供進階的歸因追蹤?
- HubSpot Forms API。
- 提供的HubSpot Forms API主要用途是什麼?
- 將表單資料和相關的行銷歸因元數據(UTM參數、推薦網站)從您的網站提交到您的HubSpot門戶。
- 當訪客提交已配置了追踪的表單時，這個外掛程式發送哪些資料?
- 表單字段值(用戶提供的輸入)、頁面URL、頁面標題，以及捕捉的歸因資料(UTM來源、媒體、廣告活動、關鍵字和內容，以及完整的歸因日誌)。
- 這個外掛程式的服務條款和隱私政策受到誰的約束?
- HubSpot的服務條款和隱私政策。
外掛標籤
開發者團隊
② 後台搜尋「Simple Web Marketing Attribution」→ 直接安裝（推薦）
原文外掛簡介
The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
HubSpot
Salesforce (Web-to-Lead)
Contact Form 7
WPForms
Ninja Forms
Gravity Forms
The plugin includes:
A lightweight JavaScript file to capture url attribution data from the browser.
An admin dashboard to view instructions for using the plugin.
A UTM tag generator and logging tool.
A HubSpot proxy to forward attribution data to your HubSpot account.
Resilient AJAX form integration for modern, single-page submission tracking.
External services
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)
Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.
Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.
Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.
When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.
Terms & Privacy: Terms of Service — Privacy Policy
HubSpot Forms API (opt-in, existing feature)
Service: HubSpot Forms API (provided by HubSpot, Inc.)
Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.
