內容簡介
Simple Web Marketing Attribution 外掛能夠捕捉訪客的歸因數據，包括 UTM 參數和推薦來源資訊，並自動將這些數據提交到表單的隱藏欄位中，幫助用戶分析行銷渠道的效果。
【主要功能】
• 捕捉 UTM 參數和推薦來源資訊
• 自動將數據提交到表單隱藏欄位
• 提供 UTM 標籤生成器工具
• 支援多種表單外掛（如 Contact Form 7、WPForms）
• 可選擇連接 Simple Web Marketing Cloud
外掛標籤
開發者團隊
② 後台搜尋「Simple Web Marketing Attribution」→ 直接安裝（推薦）
原文外掛簡介
The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
HubSpot
Salesforce (Web-to-Lead)
Contact Form 7
WPForms
Ninja Forms
Gravity Forms
The plugin includes:
A lightweight JavaScript file to capture url attribution data from the browser.
An admin dashboard to view instructions for using the plugin.
A UTM tag generator and logging tool.
A HubSpot proxy to forward attribution data to your HubSpot account.
Resilient AJAX form integration for modern, single-page submission tracking.
External services
This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time.
Simple Web Marketing Cloud (opt-in)
Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com)
Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site.
Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance.
Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp.
When data is sent: Only when cloud sync is enabled in Settings and only on conversion events.
Terms & Privacy: Terms of Service — Privacy Policy
HubSpot Forms API (opt-in, existing feature)
Service: HubSpot Forms API (provided by HubSpot, Inc.)
Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.
