內容簡介
Matomo Site Kit 是一款專為 WordPress 設計的外掛，提供全面的網站分析功能，並尊重訪客的隱私。無論是使用 Matomo Cloud 還是自架的 Matomo On-Premise，此外掛都能確保準確的數據分析，並符合 GDPR 等隱私法規。
【主要功能】
• 隱私優先的分析，符合 GDPR 和 CCPA
• 無數據取樣，提供 100% 準確數據
• 支援 WooCommerce 的電子商務追蹤
• 三種強大的追蹤方法可選擇
• 自動搜尋追蹤，無需設定
• 自動註解功能，發布內容時自動創建註解
外掛標籤
開發者團隊
原文外掛簡介
Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics.
Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy.
Why Choose Matomo Site Kit?
Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box
No Data Sampling – 100% accurate data, unlike Google Analytics
You Own Your Data – No third-party data sharing
Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers
WooCommerce Ready – Complete ecommerce tracking for your online store
Three Powerful Tracking Methods
Choose the tracking method that best fits your needs:
Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites.
Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management.
Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers.
Complete Feature List
Analytics Dashboard
* Real-time analytics overview in WordPress admin
* Visits, page views, bounce rate, and session duration
* WordPress Dashboard widget for quick stats
* Per-post and per-page analytics metabox
WooCommerce Ecommerce Tracking
* Product view tracking with SKU, name, price, and categories
* Category page view tracking
* Add to cart and remove from cart events
* Cart update tracking
* Complete order tracking with revenue, tax, and shipping
* Works with all three tracking methods
Site Search Tracking
* Automatic WordPress search tracking
* Search keyword capture
* Category filter detection
* Search result count
* Zero configuration required
Automatic Annotations
* Create Matomo annotations when content is published
* Select which post types trigger annotations
* Customizable format with variables: {post_type}, {title}, {url}, {author}
* Live preview in settings
Privacy & GDPR Compliance
* Consent mode options (requireConsent, requireCookieConsent)
* Privacy opt-out shortcode [matomo_opt_out]
* Server-side tracking for cookieless analytics
* Exclude tracking by user role
* Compatible with cookie consent plugins
Advanced Features
* User ID tracking with SHA256 hashed email
* Heartbeat Timer for accurate time-on-page measurement
* DataLayer integration for Tag Manager
* AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+)
* Bot detection and filtering
* Noscript fallback for JavaScript-disabled browsers
* DNS prefetch and script preloading for performance
* Matomo Cloud and On-Premise support
Perfect For
Bloggers who want simple, privacy-respecting analytics
WooCommerce stores needing detailed ecommerce insights
Agencies managing multiple client websites
Enterprise organizations with strict data privacy requirements
GDPR-conscious website owners in the EU
Marketing teams using Matomo Tag Manager
Matomo Cloud vs On-Premise
This plugin works seamlessly with both:
Matomo Cloud – Hosted solution at matomo.cloud, no server management needed
Matomo On-Premise – Self-hosted on your own server for complete data ownership
