內容簡介
Burst Statistics 是一款隱私友好的 WordPress 分析外掛，提供簡潔直觀的數據儀表板，讓使用者能輕鬆了解網站流量狀況，無需複雜的設置或數據科學知識。
【主要功能】
• 簡潔的數據儀表板，顯示重要指標
• 所有數據保留在伺服器上，無外部追蹤
• 安裝簡單，無需 Google 帳號或追蹤碼
• 專為 WordPress 設計，性能優化
• 快速輕量，無冗餘腳本影響速度
外掛標籤
開發者團隊
② 後台搜尋「Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)」→ 直接安裝（推薦）
📦 歷史版本下載
原文外掛簡介
Finally, WordPress analytics you’ll actually use
Google Analytics is overkill. Most other WordPress statistics plugins are cluttered and confusing. You just want to track visitors and know what’s happening on your site, without a data science degree.
Burst Statistics gives you a clean, intuitive analytics dashboard focused on the metrics that actually matter. No external analytics accounts. No complex setup. Install, activate, and understand your website traffic in seconds.
Trusted by 200,000+ WordPress sites. Built by the team behind Team Updraft, known for UpdraftPlus, WP-Optimize, and All-In-One Security (AIOS).
What our users are saying
“Finally, an analytics plugin I can actually explain to clients.”
— @anguskeystone on wordpress.org
“I tried WP Statistics and Independent Analytics, but they’re overloaded and confusing. Burst’s UI is intuitive and focused on what matters to me.”
— @vallered on wordpress.org
Why Burst Statistics?
Analytics designed to be actionable
Other analytics plugins throw everything at you. Burst shows what matters, visitors, pageviews, referrers, top pages, in a dashboard you’ll actually use. No data overload. No confusing menus. See why Burst is perfect for bloggers.
Privacy analytics by design
All site stats stay on your server, making Burst a true local analytics solution. No external tracking. Your data is yours, we never see it without your explicit permission. Designed for GDPR compliant analytics out of the box. Read why Burst Statistics is privacy-friendly.
Zero setup friction
Install, activate, done. No Google Analytics account, no GA4 setup, no tracking codes, no configuration headaches. Start seeing live visitors immediately. New to analytics? Start with our guide on WordPress analytics.
WordPress-native analytics
Not a port from another platform. Built specifically for WordPress with native performance and seamless integration. Works with WooCommerce, blogs, business sites and membership sites.
Lightweight analytics, fast by default
Optimized database queries. A tiny tracking script under 4 KB. No external dependencies slowing down your pages. Designed to track accurately even when using aggressive server-side caching. See the proof in does Burst slow down my website.
Features
Understand your website traffic
Top performing pages and posts at a glance
Track key metrics: visitors, sessions, pageviews, bounce rate
Breakdown of visitors by device (desktop, tablet, mobile)
Filter data by custom date ranges
Compare traffic between periods
Real-time analytics
Identify the real-time source for live visitors
See the specific pages users are visiting now
Live count of active users on your site
See what content performs
Top pages and posts ranked by views
Compare any date range
Track individual page performance
Custom conversion and goal tracking
Track views, clicks and WordPress hooks
Track WooCommerce analytics & sales (Burst Pro Business)
Track custom events and conversions
Step-by-step setup in our goals guide
Privacy-friendly analytics without compromise
100% self-hosted, all statistics stored locally in your WordPress database
Cookieless tracking option, a cookie free analytics setup with no consent banner required in many countries
Analytics designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance
No data shared with Google, Facebook or any third party
Stay informed
Weekly or monthly email reports delivered to your inbox
Compare periods to spot trends
Get notified when tracking does not work
A WordPress-native Google Analytics alternative
If you’ve outgrown Google Analytics, or never wanted GA4 in the first place, Burst is built for you. As a Google Analytics alternative, Burst trades GA4’s complexity for clarity. You get the metrics that matter on a single dashboard, without sampling, without data thresholding, and without sending your visitors through Google’s ad network.
GA4 is built to make Google’s ad business better. Burst is built to make your website better.
Curious about the full picture? Read why WordPress site owners are leaving Google Analytics behind or the head-to-head Burst Statistics vs Google Analytics.
From the team behind UpdraftPlus, WP-Optimize and All-In-One Security
Burst Statistics is part of Team Updraft, the team behind some of the most installed WordPress plugins on the market:
UpdraftPlus – WP backup and migration plugin
WP-Optimize – cache, image compression, minification and database cleanup
All-In-One Security (AIOS) – security and firewall
Who is Burst Statistics for?
Burst works for any WordPress site, but we’ve built specific solutions for the four audiences who get the most out of it:
Bloggers and content creators, see which posts resonate with your audience
Entrepreneurs and small business owners, understand your traffic and campaigns without complexity
WooCommerce stores, track visitor behavior, revenue and product performance
Agencies and freelancers, manage analytics and reporting for multiple client sites
Privacy-conscious site owners, GDPR compliant analytics without consent banners
Anyone tired of Google Analytics, get clarity instead of confusion
Free vs Pro
Burst Statistics (free) includes everything you need to understand your website traffic. Visitors, pageviews, referrers, top content, device stats, goal tracking, email reports and more.
Burst Pro adds advanced features for businesses and professionals. Compare all plans on the pricing page.
CREATOR PLAN
UTM campaign tracking, see which marketing efforts drive results
Geographic data, country and city-level visitor insights
Advanced filtering, segment data by any dimension
Data archiving settings, keep your database lean automatically
Priority support, direct contact with our developers
BUSINESS PLAN
Everything in the Creator plan, plus
Full WooCommerce sales dashboard, see which content brings in the most revenue
Revenue attribution, connect WooCommerce sales to traffic sources
AGENCY PLAN
Everything in the Business plan, plus
Reporting, generate shareable performance reports for clients
All Burst Pro plans include priority support. You’ll have direct contact with our developers, real humans, not a chatbot.
Upgrade to Burst Pro →
How Burst compares to other WordPress analytics plugins
We’re often asked how Burst stacks up against other tools. Honest, short version:
Google Analytics / GA4, GA4 is powerful but built for advertisers, not site owners. It’s complex, applies sampling and thresholding to your numbers, and requires a cookie banner in most countries. Burst is a simpler, privacy-friendly GA4 alternative that shows real numbers without the setup. Read the full comparison.
MonsterInsights, MonsterInsights is a connector that pipes your data into Google Analytics. If you want a true MonsterInsights alternative that keeps data on your own site instead of sending it to Google, Burst is a better fit.
Independent Analytics, a respectful competitor with a similar privacy-first, WordPress-native approach. Burst leans harder into actionable dashboards, deeper UTM and goal tracking, WooCommerce revenue analytics and Agency-tier reporting. Try both and pick the one that clicks.
Koko Analytics, a clean, lightweight option that focuses on the basics. Burst goes further with goal tracking, real-time analytics, UTM campaigns, WooCommerce analytics and email reports.
WP Statistics, a long-standing WordPress stats plugin with a lot of options. Many users find the interface cluttered. Burst focuses on a single, clear dashboard designed for clarity over feature count.
Matomo, self-hostable and feature-rich, but heavier and more complex to run. Burst is the simpler, faster, fully WordPress-native option.
Useful guides and resources
Learn the metrics, fix common problems, get more out of your analytics. All free, all on burst-statistics.com.
Getting started
WordPress analytics and the metrics that actually matter
How to install Burst Statistics from the WordPress Repository
How to set up your first goal
Privacy and GDPR
Why Burst Statistics is privacy-friendly
How to configure your website without a cookie banner
How Burst tracks website visitors without cookies
Metrics and data interpretation
How to reduce bounce rate in WordPress
What is bounce rate?
What is a pageview?
What is conversion rate?
Campaigns and conversions
How to track UTM (and Burst) parameters
Campaign URL builder
How to create and A/B test marketing campaigns with Burst
WooCommerce
10 proven ways to reduce WooCommerce cart abandonment
Introducing sales analytics for WooCommerce in Burst Pro
Browse the full Learn hub for more.
Installation
Go to Plugins → Add New in your WordPress dashboard
Search for Burst
Click Install Now, then Activate
Visit Statistics → Dashboard to see your analytics
That’s it. No external accounts. No tracking codes to paste. Burst starts collecting site stats immediately.
Prefer installing manually or via Composer? See installing Burst Statistics with Composer.
