[WordPress] 外掛分享： Meta pixel for WordPress

內容簡介

這個外掛會為你的網頁安裝一個 Meta Pixel，這樣你就可以捕捉使用者與你的網頁溝通互動時所執行的動作，例如：產生潛在客戶、檢視內容、加入購物車、開始結帳以及購買等事件。它還包含對轉換 API 的支援。

你將能夠看到當客戶在 Facebook 和 Instagram 上看到你的廣告後採取了什麼行動，這有助於你進行再行銷。當你將轉換 API 與 Pixel 一起使用時，它創建了一個更可靠的連接，有助於交付系統減少成本。 了解更多

轉換 API 的設計目的是在你的行銷資料和 Meta 系統之間建立直接連接，以幫助優化廣告定位、減少每個動作的成本並測量 Meta 技術的結果。 了解更多

外掛標籤

開發者團隊

原文外掛簡介

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
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