內容簡介
Momently 的即時分析儀表板是評估內容在不同平台和設備上的表現的簡單方法。Momently 的出版者內容分析提供了一個單一且全面的讀者視圖，可以根據您的需求進行自定義，並與他人共享。
成為 Momently 的會員後，您可以使用此外掛程式將追蹤代碼自動添加到 WordPress 網站中。與 Google Analytics 不同的是，安裝本外掛後您將可以立即查看您的分析數據。
Momently Analytics 的頂級功能：
自定義報告
智能洞察報告
注意力時間、滾動深度和點擊率
實時儀表板
自動機器人和垃圾郵件檢測
符合歐洲 GDPR 指南
無限過濾和分段
使用案例
以下僅列出使用 Momently 可以回答的少部分問題：
哪些常青內容仍在推動我的網站流量？我應該更新哪些內容？
a. 按內容年齡篩選（超過 4 週），
b. 設置儀表板時間段為「上個月」
c. 設置比較期為上一期或上一年
d. 設置排序指標為「瀏覽次數」或「訪問者」
e. 更改排序順序為下降
f. 您將看到應在您的網絡中更新或再分發的帖子清單
哪些渠道帶來高質量和有吸引力的流量到我的網站？
a. 按推薦人分解您的流量
b. 應用行為篩選器：「停留時間超過 30 秒」
c. (可選) 應用忠誠度篩選器 :「忠誠的重覆訪客」
為什麼訪問者在我的網站上花費的時間越來越少？
a. 請確保您收到 Momently 的智能每日報告。我們的伺服器會在「報告行為」區域分析您的數據，並回答這個問題。
我的觀眾中哪一部分正在與我的網站互動較少？
a. 我們每天分析您的數據。如果在您的流量或參與度指標中發現任何異常，我們會在您的每日智能報告中追加一個關於此的新節點。
我的網站上哪些文章現在很熱門，而哪些渠道正在帶來這些流量？
a. 選擇最後 3 分鐘。您還可以選擇最後 10 或 30 分鐘
b. 將比較期設置為上一個期間
c. 應用推薦人分解
d. 您將看到現在正在熱門的帖子、作者或區域以及來源渠道
分析數據分段：
使用 Momently Analytics，您可以分解數據以分析特定的數據子集。例如，如果您發現特定地理區域的忠誠讀者不再像以往那樣查看您的體育文章（通過應用地區、忠誠度和體育節目的篩選器隔離的讀者子集），您可以使用推薦人來破解您的數據，以查看在特定區域所有忠誠的體育讀者中觀眾數量下跌是否普遍，還是只有來自特定流量來源的觀眾下跌。
實時分析儀表板：
Momently Analytics 提供實時和歷史數據。您可以在屏幕右下角的儀表板設置中啟用實時更新，並且顯示將切換為實時模式。螢幕每 10 秒更新一次，因此您可以在重要時刻迅速且確定地採取行動。請注意，即使未啟用實時選項，分析數據仍可用。
外掛標籤
開發者團隊
📦 歷史版本下載
原文外掛簡介
Momently’s real-time analytics dashboard is an easy way to evaluate content performance over time – across platforms and devices. Momently content analytics for publishers provides a single, comprehensive view of your readers that can be customized based on your needs and shared with others.
Once you become a Momently member, you can use this plugin to automatically add the tracking code to your WordPress Site. Unlike Google Analytics, you’ll instantly see your analytics data after installing the plugin.
Top Features of Momently Analytics:
Custom reports
Intelligent insight reports
Attention time, scroll depth and click-through rate
Real time dashboard
Automatic bot and spam detection
Compliant with European GDPR guidelines
Unlimited filter and segmentation
Use cases
Here are just a small fraction of questions you can answer with Momently?
What evergreen contents are still driving traffic to my site? Which one I should update?
a. Filter by content age (older than 4 weeks),
b. Set your dashboard time period to “last month”
c. Set comparison period to previous period or previous year
d. Set sort metric to view or visitors.
e. Change sort order to falling
f. You’ll see a list of posts that you should update or redistributed in your network
What channels are bringing high quality engaging traffic to my site?
a. Breakdown your traffic by referer
b. Apply behavior filter: “time spent more than 30 seconds”
c. (Optional) Apply loyalty filter : “loyal and returning”
Why visitors are spending less time on my site?
a. Make sure you get Momently’s intelligent daily report. Our servers analyze your data and answer this question on “behavior section of the report.”
Which segment of my audience is engaging less with my site?
a. We analyze your data everyday. If we find any anomaly in your traffic or engagement metrics, we append a new section to your daily insight report about it.
What articles are trending now on my site and what channels are driving that traffic?
a. Select last 3 minutes. Optionally you can select last 10 or 30 minutes
b. Set comparison period to previous period
c. Apply referrer breakdown
d. You’ll see which posts, authors or sections are trending now and from what channels
Analytics Data Segmentation:
With Momently Analytics you can breakdown your data to analyze a particular subset of data. For example, if you find that loyal readers from a particular geographic region are no longer viewing your sports articles as they normally would (a subset of readers that have been isolated by applying region, loyalty, and sports section filters), you can breakdown your data with referral sources to see whether the decline in viewership is common amongst all loyal sports readers from that specific region or just those from a specific traffic source.
Real-time Analytics Dashboard:
Momently Analytics provides both real-time and historical data. You can enable real-time update under dashboard settings in the lower right-hand corner of the screen and the display will switch to real-time. The screen is updated every 10 seconds so that you can act quickly – and surely – when it matters.
Note that even when the real-time option is not enabled, the analytics data is available on your dashboard within seconds after activity is measured on your site.
Custom Reporting
Momently Analytics built-in daily, weekly and monthly reports offer virtually unlimited customization. You can create highly customized reports that are easily shareable with your team members.
PS: You’ll need a Momently.com API key to use this plugin. You can signup for free on our website and receive your API key.
Website
https://momently.com/
