內容簡介
此外掛可為您的網站安裝 Microsoft Advertising Universal Event Tracking (UET) 標籤，以便您使用強大的 Microsoft Advertising 功能，如轉換跟蹤和受眾定位。UET 標籤記錄顧客在您的網站上的活動並將這些資訊傳送至 Microsoft Advertising。UET 是轉換跟蹤、付費搜尋重新行銷和自動出價投標策略的先決條件。這些功能可幫助您更好地了解顧客的旅程，從他們點擊廣告到在您的網站上轉換的過程。您可以使用這些功能為您的業務創建更相關的廣告活動並針對適當的受眾進行投放。詳細資訊在此處。
其他資訊
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② 後台搜尋「Microsoft Advertising Universal Event Tracking (UET)」→ 直接安裝（推薦）
原文外掛簡介
This plugin will install Microsoft Advertising Universal Event Tracking (UET) tag for your page so you can use powerful Microsoft Advertising features such as conversion tracking and audience targeting. UET tag records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. These features can help you better understand your customer’s journey from when they click on your ad to when they convert on your website. You can use this to create more relevant ad campaigns for your business and to target the right audience for your campaigns. You can learn more here.
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