內容簡介
### 總結:
這個WordPress外掛將強大的Lytics個性化引擎的功能完美整合到WordPress中。啟用後，此外掛將自動在您的網站上配置Lytics收集和個性化標籤，實現高度針對性的網頁活動、個性化內容、建議等功能。
### 問題與答案:
1. 此外掛的主要功能是什麼？
- 安裝：以幾個點擊輕鬆將您的網站連接到Lytics，無需進行開發。
- 档案建立/收集：即時從您的WordPress網站中收集全面的訪客數據，豐富Lytics客戶檔案，包括匿名和已知訪客。
- 身份解析：統一跨設備和會話的用戶身份，利用Lytics根據全面的用戶數據和段落動態地個性化網站內容。
- 行為洞察：深入了解用戶行為，基於可行數據和Lytics識別的用戶段落進行動態內容個性化。
- 內容個性化：通過根據Lytics理解的個人使用者喜好和行為動態調整網站內容，增強用戶體驗。
- 內容推薦：提高參與度和用戶保留率，通過Lytics對用戶喜好和行為深度了解的智慧內容推薦。
2. 這個外掛支持哪些Lytics.com功能？
- 支持核心Lytics追蹤和個性化標籤安裝。
- 支持數據收集和Lytics檔案建立。
- 支持通過個性化SDK創建和交付Lytics Web體驗。
- 支持實時使用Lytics提供內容推薦。
- 支持根據Lytics檔案進行實時個性化。
3. 此外掛是否收集用戶數據？
- 此外掛本身不收集任何用戶數據。然而，此外掛添加的追蹤代碼用於Lytics收集各種用戶數據，支援建立私人客戶檔案。可在Lytics隱私政策中了解更多。
4. 如何創建Lytics API Token？
- 您的Lytics API Token能在Lytics平台的帳戶設置中找到。建議使用管理員角色。
5. 此外掛的開發前提是什麼？
- Node.js 與 yarn。
6. 如何安裝此外掛？
- 確保在您的開發機器上安裝了yarn，並根據提供的安裝步驟操作。
外掛標籤
開發者團隊
② 後台搜尋「Lytics Personalization Engine (Official)」→ 直接安裝（推薦）
原文外掛簡介
Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more.
Features
Installation: Seamlessly connect your website with Lytics in a few clicks. No development required.
Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors.
Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments.
Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics.
Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics.
Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors.
Lytics.com Feature Support
Supports core Lytics tracking and personalization tag installation.
Supports data collection and Lytics profile building.
Supports creation and delivery of Lytics Web Experiences via Personalization SDK.
Supports real-time Lytics powered content recommendations.
Supports real-time personalization based on Lytics profile.
Privacy
User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here.
Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences.
Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag:
Data Collection (GET/POST)
Web Personalization (GET)
Content Recommendation (GET)
Segments/Collections (GET)
Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics.
Usage
Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role.
Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly.
Support
We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.
