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Guru SEO AI gives WordPress sites a focused SEO foundation without requiring a cloud account or paid API service.
Core SEO works without any API key. Guru AI Advisor is optional. If you want AI assistance, choose OpenAI, Anthropic, or Gemini and connect your own API key for the selected platform.
The central Guru SEO AI principle is simple:
Analyze the output, not the editor.
For published content, Guru SEO AI analyzes the server-rendered public page instead of assuming that WordPress post_content contains the whole page. This matters when a site uses Divi, Elementor, Gutenberg dynamic blocks, shortcodes, theme templates, custom fields, or plugins that alter front-end output.
Guru SEO AI Free performs this live rendered-page analysis for the page or post you are editing. ZenSEO AI Pro expands the same truth engine into sitewide crawling, scheduling, history, external search intelligence, and advanced workflows.
Core SEO
SEO titles
Meta descriptions
Canonical URLs
Index and noindex controls
Follow and nofollow controls
Preferred Search Image
Google Search Preview
Public post type SEO controls
Public taxonomy SEO controls
Front-end title, meta description, canonical, robots, and social output
WordPress sitemap handling that respects Guru SEO AI noindex settings
Conflict protection when another supported SEO plugin is active
Social SEO
Open Graph title, description, and image
Facebook Preview
X title, description, and image
X Preview
Default Social Image in Settings
Logo or Identity Image in Settings
WordPress Media Library image selection with visible previews
Sensible rendered-page fallbacks for published pages when Guru SEO fields are blank
Guru SEO AI never uses raw page-builder storage markup as if it were a real social or search description.
Rendered Page Analysis
For published pages, Guru SEO AI can inspect:
The actual rendered title
Meta description
Canonical URL
Meta robots
X-Robots-Tag
Index and follow state
Open Graph metadata
X/Twitter metadata
H1, H2, and H3 structure
Images and missing alt attributes
Contextual and global/template links
JSON-LD Schema
Malformed JSON-LD
Duplicate Schema IDs
Primary visible page content
HTTP status, response type, response time, and redirect behavior
Guru SEO AI prefers the actual primary page region, such as main, article, or role="main", and filters obvious template/global areas where appropriate.
If Guru SEO AI cannot verify a published page, it reports the retrieval problem. It does not silently substitute raw editor content and present that as equivalent to a verified live-page analysis.
Unpublished drafts are different. Because a draft might not have an authoritative public URL, Guru SEO AI clearly labels draft analysis as limited saved-content analysis.
Search and Social Preview Truth
When Guru SEO fields are empty on a published page, the previews can use verified live front-end metadata.
Google Search Preview priority:
Title: Guru SEO SEO Title, rendered title, WordPress title
Description: Guru SEO Meta Description, rendered meta description, manual WordPress excerpt, otherwise an honest no-description state
Image: Preferred Search Image, Featured Image, otherwise no image
Facebook Preview uses Guru SEO Facebook values first, then verified rendered Open Graph data and appropriate image fallbacks.
X Preview uses Guru SEO X values first, then verified rendered X/Open Graph data and appropriate image fallbacks.
Guru SEO AI does not select a random rendered body image just to make a preview look populated.
Settings and Site Identity
Core Settings keeps the main site identity controls together:
Site Name
Site Identity Type: Organization or Person
Identity Name
Default Social Image, selected from the WordPress Media Library
Logo or Identity Image, selected from the WordPress Media Library
Official Profile URLs for Schema sameAs identity links
The Default Social Image and Logo or Identity Image appear side by side on wider screens, each with a visible image preview plus Select, Change, and Remove controls. On smaller screens they stack for easier use.
The Logo or Identity Image is used as the Organization logo or Person image in core Schema. Guru SEO AI stores the WordPress attachment ID when possible while preserving URL compatibility with earlier earlier test builds.
Core Schema
Free includes deterministic JSON-LD for supported core cases:
Organization or Person identity
WebSite
WebPage
AboutPage
ContactPage
CollectionPage
Article
BlogPosting
BreadcrumbList
Simple FAQPage
Basic per-page Schema type selection
Advanced Schema management belongs to ZenSEO AI Pro.
Redirects
Guru SEO AI Free includes a real exact-path Redirect Manager:
301 Permanent
302 Temporary
307 Temporary
410 Gone
AJAX add, edit, and delete
Duplicate-path protection
Self-redirect protection
Relative or absolute HTTP/HTTPS destinations
Advanced redirect intelligence, regex/pattern rules, hit analytics, chain/loop analysis, and 404 monitoring belong to ZenSEO AI Pro.
Migration
Guru SEO AI includes preview-first migration from:
Yoast SEO
Rank Math SEO
All in One SEO
SEOPress
Redirect migration additionally supports:
Redirection
Migration is non-destructive:
Existing Guru SEO AI values win
Unsupported data is reported
Large imports run in AJAX batches
Supported exact redirects can be imported
The most recent import can be undone when the imported values still exactly match what Guru SEO AI added
Values changed after import are preserved during undo
Guru SEO AI does not automatically deactivate the source SEO plugin
Guru AI Advisor
Guru AI Advisor is optional.
If no AI API key is configured for the selected platform, all non-AI Guru SEO AI features continue to work normally.
Guru SEO AI Free lets the administrator select one AI Platform at a time:
OpenAI using GPT-5.6 Sol (gpt-5.6-sol)
Anthropic using Claude Fable 5.1 (claude-fable-5-1)
Gemini using Gemini 3.1 Pro (gemini-3.1-pro-preview)
The free Guru AI Advisor can:
Analyze the current page
Suggest one SEO title
Suggest one meta description
For published pages, Guru AI Advisor is grounded in verified rendered-page evidence and deterministic Guru SEO AI findings. It is instructed not to invent rankings, search volume, traffic, backlinks, competitors, business facts, or explanations of Google’s ranking algorithm.
Free uses one selected AI provider at a time. The shared credential structure is designed so ZenSEO AI Pro can use all configured supported providers for advanced workflows.
Quick Start
Install and activate Guru SEO AI.
Open Guru SEO AI in the WordPress admin.
Review the Dashboard.
If another supported SEO plugin is active, use the Import shortcut and preview what Guru SEO AI can migrate before switching.
Open Settings and configure Site Identity and the Default Social Image.
Edit a published post or page and open the Guru SEO AI panel.
Use the SEO, Social, Schema, and Audit tabs.
In Audit, refresh the live page analysis and review what the public page actually outputs.
Optionally open Settings > AI Platform, choose OpenAI, Anthropic, or Gemini, and enter an API key to enable Guru AI Advisor.
On post and page editors, Guru AI Advisor appears in its own card directly beneath the main Guru SEO AI card. Use it to analyze the page or suggest an SEO Title or Meta Description.
Use Redirects when you need an exact-path 301, 302, 307, or 410 rule.
A complete educational PDF manual is included with the plugin and linked from both the WordPress Plugins screen and the Guru SEO AI dashboard. The guide is written for beginners as well as experienced site owners. It explains not only where Guru SEO AI controls are located, but what SEO titles, meta descriptions, canonicals, robots directives, social metadata, rendered-page analysis, Schema, redirects, sitemaps, migrations, and AI assistance actually mean and when to use them.
External Services
Guru SEO AI core SEO features do not require an external service.
Guru AI Advisor connects only to the AI Platform selected by a site administrator and only after the administrator configures an API key and explicitly runs an AI action.
For an AI action on a published page, Guru SEO AI sends only task-relevant rendered page evidence to the selected provider. This can include rendered primary page text, headings, title, meta description, canonical, index/follow state, link counts, Schema types, permalink, configured Guru SEO AI values, and deterministic page-analysis findings.
Unpublished drafts use limited saved-content context because there may be no public front-end page available.
No page data is sent to an AI provider simply by viewing an admin screen.
Saved API keys are stored in the WordPress database unless the corresponding WordPress constant is defined. Saved keys are never printed back into Settings HTML.
Supported constants:
OpenAI: ZENSEO_AI_OPENAI_API_KEY
Anthropic: ZENSEO_AI_ANTHROPIC_API_KEY
Gemini: ZENSEO_AI_GEMINI_API_KEY
OpenAI:
* Service: https://openai.com/
* API documentation: https://developers.openai.com/api/
* Terms: https://openai.com/policies/terms-of-use/
* Privacy: https://openai.com/policies/privacy-policy/
Anthropic:
* Service: https://www.anthropic.com/
* API documentation: https://platform.claude.com/docs/en/api/overview
* Commercial terms: https://www.anthropic.com/legal/commercial-terms
* Privacy: https://www.anthropic.com/legal/privacy
Google Gemini:
* Service: https://ai.google.dev/gemini-api
* API documentation: https://ai.google.dev/gemini-api/docs
* Terms: https://ai.google.dev/gemini-api/terms
* Privacy: https://policies.google.com/privacy
Privacy and Data Handling
Guru SEO AI does not include telemetry.
Core SEO data is stored locally in WordPress.
When Guru AI Advisor is used, task-relevant data is sent to the selected AI provider as described above.
API keys are used server-side. Blank secret-field saves preserve an existing key. Key removal requires an explicit action.
Guru SEO AI includes WordPress Privacy Policy helper content for the optional AI services.
Upgrade to ZenSEO AI Pro
ZenSEO AI Pro is a standalone commercial plugin. It does not require Free to remain installed or active.
ZenSEO AI Pro uses the same shared Guru SEO AI data for overlapping features. Deactivate Free before activating Pro. The editions retain shared SEO data, and Free does not run while Pro is active. Once Pro is active, the inactive Free plugin can be removed.
Pro expands the platform with features such as:
Whole-site Site Audit crawling
Sitewide rendered-page analysis
Audit history and scheduling
Full Schema Control Center
Advanced redirects and 404 intelligence
Search Console and GA4
Google Places and Google Business Profile
PageSpeed and Core Web Vitals
DataForSEO search intelligence
Sitewide and multi-provider Guru AI Advisor workflows
Diagnostics, rollback, jobs, and additional professional tools
