[WordPress] 外掛分享: GTM Kit – Google Tag Manager & GA4 integration

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WordPress 6.7+ PHP 7.4+ v2.8.3 上架:2022-09-05

內容簡介

GTM Kit 是一款專為 WordPress 設計的外掛,能夠輕鬆將 Google Tag Manager 的容器代碼嵌入網站,無需編寫任何程式碼。它支援從 WooCommerce、Easy Digital Downloads 和 Contact Form 7 推送數據至資料層,便於與 Google Analytics 4 和其他 GTM 標籤整合。

【主要功能】
• 自動追蹤 GA4 事件
• 支援 WooCommerce 和 EDD 數據推送
• 可延遲載入容器腳本以提升頁面速度
• 自訂資料層元素以符合需求
• 完全支援 Stape 伺服器 GTM 託管

外掛標籤

開發者團隊

⬇ 下載最新版 (v2.8.3) 或搜尋安裝

① 下載 ZIP → 後台「外掛 › 安裝外掛 › 上傳外掛」
② 後台搜尋「GTM Kit – Google Tag Manager & GA4 integration」→ 直接安裝(推薦)
📦 歷史版本下載

原文外掛簡介

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.
The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.
eCommerce events tracked with Google Analytics 4
The following GA4 events are automatically included in the dataLayer:
WooCommerce

view_item_list
select_item
view_item
add_to_wishlist [Premium]
add_to_cart
view_cart
remove_from_cart
begin_checkout
add_shipping_info
add_payment_info
purchase
refund [Premium]
order_paid [Premium]

Unlock all features with GTM Kit Woo Add-On.
Easy Digital Downloads

view_item
add_to_cart
begin_checkout
purchase

Flexible container implementation
Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.
You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.
Post data
You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.
– Post type: include the type of the current post or archive page.
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.
– Categories: include the categories of the current post or archive page.
– Tags: include the tags of the current post or archive page.
– Post title: include the post title of the current post.
– Post ID: include the Post ID of the current post.
– Post date: include the post date.
– Post author name: include the post author name.
– Post author ID: include the post author ID.

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