內容簡介
Global Site Tag Tracking 外掛可簡化 Google Analytics 在 WordPress 上的追蹤流程。若您只是想啟用 Google Analytics 4.0，並且讓伺服器負載減至最低，只需要在外掛設定中輸入您的測量 ID / 追蹤 ID 即可。
何謂 Global Site Tag？
Global Site Tag 是 Google Analytics 的新且升級版的追蹤方法，可在 Google 的網站測量、轉換追蹤及重新行銷產品中提供精簡的標籤，使您更易於控制且更簡化實施方式。透過 Global Site Tag Tracking，您將能夠在推出最新動態功能及整合時受惠。
Global Site Tag Tracking 的好處
可存取 Google Analytics 4.0
較佳的資料收集和組織系統
簡單、可靠，且容易與現有的 Google 產品整合
將多個裝置和會話連接至同一使用者
更精確的使用者計數
分析使用者的已登入體驗
可存取跨裝置報告
使用自訂維度和指標以收集特定於您的業務的資料
自動檢測最常使用的搜尋引擎並將有機搜尋流量歸因於這些來源
透過設定逾時來控制會話及行銷活動的持續時間
選擇哪些網域將從您的轉介流量來源中排除
當使用者使用某些搜尋詞找到您的網站時，排除某些搜尋詞在您的帳戶中被識別
有關說明文件，請參閱 Google Analytics Tracking 外掛頁面。
外掛標籤
開發者團隊
原文外掛簡介
Global Site Tag Tracking plugin makes Google Analytics tracking simpler and easier for WordPress. If you just want to activate Google Analytics 4.0 on your website with minimal load on the server, all you need to do is enter your Measurement ID/tracking ID in the plugin settings.
What is Global Site Tag?
Global Site Tag is the new and upgraded tracking method for Google Analytics. It provides streamlined tagging across Google’s site measurement, conversion tracking and remarketing products giving you better control while making implementation easier. By using Global Site Tag Tracking, you will be able to benefit from the latest dynamic features and integrations as they become available.
Benefits of Global Site Tag
Access to Google Analytics 4.0
Better data collection and organization system
Simple, reliable, and integrates easily with existing Google products
Connect multiple devices and sessions to the same user
More accurate user count
Analyse the signed-in experience of a user
Access to cross device reports
Custom dimensions and metrics to collect data specific to your business
Automatically detect the most popular search engines and attributes organic search traffic to these sources
Control how long sessions and campaigns last by setting a timeout for it
Choose which domains will be left out from your referral traffic sources
Exclude certain search terms from being identified in your account when a user find your website using it
For documentation please visit the Google Analytics Tracking plugin page.
