內容簡介
Facebook Pixel 可以讓你在 Facebook Ad Manager 建立自訂受眾，以重新定向你的捐贈者基礎或創建類似的受眾，以接觸新的潛在捐贈者。
Give Pixel Tracking 外掛可擴展你的核心 Facebook Pixel 整合，以添加事件到 GiveWP 系統的捐贈活動中。
啟用此外掛後（在您的網站已實施 Facebook pixel 的情況下），您將自動觸發以下事件：
每次成功捐贈時會觸發「捐贈」事件
每次成功捐贈時會觸發「購買」事件。這也會將貨幣和捐贈金額傳遞給您的 Ad Manager。
如果您的表單強制要求使用者註冊，或者如果捐贈者選擇創建用戶帳戶，則會觸發 CompleteRegistration 事件。
您可以透過 Facebook 商務中心幫助 部分了解這些和其他事件的詳細資訊。
重要資訊
此外掛不會在您的網站上實施 Facebook Pixel。它假定您已經以某種形式實施了 Facebook Pixel。如果您的網站上沒有 Facebook Pixel，此外掛將完全無法運作。
關於我們的免費外掛
類似「Give — Pixel Tracking」的外掛是我們回饋 WordPress 社群的一種方式。
了解更多關於此免費外掛和所有免費的 GiveWP 外掛。
外掛標籤
開發者團隊
原文外掛簡介
The Facebook Pixel enables you to create custom audiences in Facebook Ad Manager to retarget your donor base or create look-alike audiences to reach out to new potential donors.
The Give Pixel Tracking add-on extends your core Facebook Pixel integration to add events to your GiveWP donation activity.
Activating this add-on on your website (with the Facebook pixel already implemented), you’ll automatically have the following events triggered:
The Donate event upon every successful donation
The Purchase event upon every successful donation. This passes the currency and donation amount to your Ad Manager as well.
The CompleteRegistration event if your form either forces user registration, or if your donor opts to have a user account created.
You can learn about this and other events via the Facebook Business Help section.
IMPORTANT INFORMATION
This add-on does not implement the Facebook pixel on your website. It assumes you’ve already implemented the Facebook pixel in one form or another. Without the Facebook pixel on your website, this add-on does not function at all.
ABOUT OUR FREE ADD-ONS
Add-ons like “Give — Pixel Tracking” are a way that we are giving back to the WordPress community.
Learn more about this free add-on and all the free GiveWP add-ons.
