內容簡介
Conversion Relay 是一款連接您現有外掛與分析及廣告平台的工具，無需標籤管理器或在佈景主題中粘貼代碼。它將每個追蹤的行為轉換為標準化事件，並可靠地傳送至各平台，確保不會因請求延遲而影響結帳流程。
【主要功能】
• 自動偵測多種電商及表單外掛
• 支援多種分析及廣告平台
• 伺服器端交付，背景重試
• 客戶端像素可靠觸發
• 無需提前啟用目的地或輸入憑證
外掛標籤
開發者團隊
原文外掛簡介
Conversion Relay connects the plugins you already run to the analytics and
advertising platforms you report on, without a tag manager and without pasting
snippets into your theme.
Every tracked action becomes one normalized event that is routed to each platform
you enable. Server-side delivery is durable and retried in the background, so a
slow request never blocks checkout. Client-side pixels are fired reliably even
when a conversion finishes on a later page, such as a payment-gateway return.
Nothing is sent anywhere until you enable a destination and enter its credentials.
Sources (auto-detected when the plugin is active):
Ecommerce: WooCommerce, Easy Digital Downloads, WP Simple Pay, Download Monitor
Forms: Gravity Forms, WPForms, Fluent Forms, Ninja Forms, Contact Form 7, Formidable, Forminator, Elementor Forms, JetFormBuilder, Kadence, SureForms, Everest Forms, HappyForms, WeForms, WS Form, Kali Forms
Memberships and courses: MemberPress, Paid Memberships Pro, Restrict Content Pro, Ultimate Member, Simple Membership, LearnDash, LifterLMS, Tutor LMS
Email and CRM: FluentCRM, Groundhogg, MailPoet, Mailster, Mailchimp for WordPress, The Newsletter Plugin, FunnelKit Automations
Donations and affiliates: GiveWP, Charitable, AffiliateWP, SliceWP, Solid Affiliate, FluentAffiliate
Builders and booking: Elementor, Divi, Bricks, Breakdance, Oxygen, Beaver Builder, LatePoint, FluentBooking
WordPress core: site search, login, registration
Destinations:
Analytics: Google Analytics 4 (client and Measurement Protocol), Plausible, Fathom, Umami, PostHog, Matomo, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics, GoSquared, Usermaven, UserBird, Wide Angle, Koko Analytics, Vireo Analytics
Behaviour: Microsoft Clarity, Hotjar
Advertising: Meta (Pixel and Conversions API), Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Reddit Ads, LinkedIn Ads, X (Twitter) Ads
Google Tag Manager, and any endpoint via a generic Webhook
New sources and destinations register through simple filters, so the list grows
without touching the core.
Privacy
Advertising destinations default to denied until consent is granted. The plugin
honors Do Not Track and exposes a wpch_consent filter so a consent-management
platform can decide per event and category. Enhanced conversions (hashing and
sending first-party customer data) are opt-in and off by default.
External services
This plugin sends conversion data to third-party analytics and advertising
platforms. A platform is contacted only after you enable that destination and
enter its credentials on Settings → Conversion Relay. No destination is enabled
by default, and disabling one stops all traffic to it.
For every enabled destination, each tracked conversion sends: the event name
(for example purchase, form submission, registration), the order or entity ID
used for deduplication, order value and currency, cart or line items where the
platform supports them, the page URL and referrer, a timestamp, the visitor’s IP
address and user agent, and any first-party click or analytics identifiers
present in cookies or the URL (_ga, _fbp, _fbc, gclid, wbraid,
gbraid).
If you switch on enhanced conversions (off by default), customer email, phone and
name are SHA-256 hashed before sending. Plain-text customer details are never
transmitted.
Google (Google Analytics 4, Google Ads, Google Tag Manager)
Events are sent to the GA4 Measurement Protocol at google-analytics.com from your
server, and the gtag.js or gtm.js script is loaded from googletagmanager.com
in the visitor’s browser to fire client-side conversions. Terms of service:
https://policies.google.com/terms Privacy policy: https://policies.google.com/privacy
Meta (Facebook and Instagram Ads)
Conversions are sent to the Meta Conversions API at graph.facebook.com from your
server, and the Meta Pixel is loaded from connect.facebook.net in the visitor’s
browser. Terms of service: https://www.facebook.com/legal/terms Privacy policy:
https://www.facebook.com/privacy/policy/
Microsoft (Microsoft Advertising and Clarity)
Conversions are sent through the UET tag loaded from bat.bing.com, and Clarity
events through the tag loaded from clarity.ms, both in the visitor’s browser.
Microsoft Advertising agreement:
https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-agreement
Clarity terms: https://clarity.microsoft.com/terms Privacy statement:
https://www.microsoft.com/en-us/privacy/privacystatement
TikTok Ads
Conversions are sent to the TikTok Events API at business-api.tiktok.com from
your server. Business products terms:
https://ads.tiktok.com/i18n/official/policy/business-products-terms Privacy
policy: https://www.tiktok.com/legal/page/global/privacy-policy/en
Pinterest Ads
Conversions are sent to the Pinterest Conversions API at api.pinterest.com from
your server. Terms of service: https://business.pinterest.com/business-terms-of-service/
Privacy policy: https://policy.pinterest.com/en/privacy-policy
Reddit Ads
Conversions are sent to the Reddit Conversions API at ads-api.reddit.com from
your server. Advertising services agreement:
https://business.reddithelp.com/s/article/Reddit-Advertising-Services-Agreement
Privacy policy: https://www.reddit.com/policies/privacy-policy
LinkedIn Ads
Conversions are sent to the LinkedIn Conversions API at api.linkedin.com from
your server. Ads agreement: https://www.linkedin.com/legal/sas-terms Privacy
policy: https://www.linkedin.com/legal/privacy-policy
X (Twitter) Ads
Conversions are fired through the X website tag loaded from
static.ads-twitter.com in the visitor’s browser. Ads terms:
https://legal.x.com/ads-terms.html Privacy policy: https://x.com/en/privacy
Hotjar
Events are sent through the Hotjar script loaded from static.hotjar.com in the
visitor’s browser. Terms of service:
https://www.hotjar.com/legal/policies/terms-of-service/ Privacy policy:
https://www.hotjar.com/legal/policies/privacy/
Plausible Analytics
Events are sent from your server to plausible.io, or to the self-hosted address
you enter. Terms: https://plausible.io/terms Privacy policy:
https://plausible.io/privacy
PostHog
Events are sent from your server to the PostHog host you enter, us.i.posthog.com
by default. Terms: https://posthog.com/terms Privacy policy:
https://posthog.com/privacy
Umami
Events are sent from your server to the Umami host you enter, cloud.umami.is by
default. Terms: https://umami.is/terms Privacy policy: https://umami.is/privacy
Matomo
Events are sent from your server to the Matomo address you enter, which is your
own instance or Matomo Cloud. Cloud terms:
https://matomo.org/matomo-cloud-terms-of-service/ Privacy policy:
Webhook
If you enable the Webhook destination, the full normalized event is POSTed as
JSON to the URL you enter. You control that endpoint and the terms that apply to
it.
Fathom, Simple Analytics, Pirsch, Swetrix, Rybbit, Beam, TinyAnalytics,
GoSquared, Usermaven, UserBird, Wide Angle and Koko Analytics are fired through
the tracking script those services already install on your site. Conversion Relay
calls the script that is present in the page and opens no connection of its own.
Vireo Analytics is written to locally, with no external request.
