
內容簡介
ConsentForAds(由UnveilMedia開發)是符合 GDPR 規定的 WordPress 出版者的工具,用於讓歐盟用戶選擇是否參與數位廣告。
ConsentForAds(由UnveilMedia開發)是官方的 IAB Consent Management 平台。UnveilMedia在官方CMPs列表中,位於http://advertisingconsent.eu/iab-europe-transparency-consent-framework-list-of-registered-cmps/ - 我們使出版者遵從 GDPR 規定。
Google 和其他主要買家已經告訴市場,他們不會從未選擇的網站購買。
我們積極向廣告技術供應商和媒體買家傳遞同意信號,以展示哪些用戶已經選擇加入或退出了使用其數據進行廣告定位。
根據 GDPR 規定,所有網站必須從歐盟用戶獲得明確同意,以使用 PII 數據(在桌面和移動端的情況下為 cookies)進行數位廣告。
大多數購買 WordPress 出版商廣告空間的程式化和廣告技術供應商都與 IAB 框架合作。 ConsentForAds 可讓您遵循新的 GDPR 規定。
ConsentForAds 做了什麼?
允許用戶選擇是否加入或退出其 PII 數據在廣告定位中的使用
允許用戶看到哪些供應商將使用他們的 PII 數據
ConsentForAds 通過其平台向廣告技術供應商和廣告買家傳遞選擇加入或退出的信號,以讓他們知道用戶的選擇
大部分 WordPress 的廣告收益來自程式化和數據驅動的廣告。 我們使得更容易維持這些收益。
使 WordPress 出版商遵從 GDPR 的規定
外掛標籤
開發者團隊
原文外掛簡介
ConsentForAds (by UnveilMedia) is the GDPR-compliant tool for WordPress publishers to opt-in/opt-out users for digital advertising in the EU.
ConsentForAds (by UnveilMedia) is an official IAB Consent Management Platform. UnveilMedia listed here on the list of official CMPs, http://advertisingconsent.eu/iab-europe-transparency-consent-framework-list-of-registered-cmps/ – ad we enable publisher to become compliant.
Google and other major buyers has already told the market they will not buy from sites that are not opt-ed in.
We actively pass consent to ad tech vendors and media buyers to show which users have opt-ed in/opted-out of having their data used in advertising targeting.
Under GDPR all sites must obtain explicit consent from EU users to use PII data (in the case of desktop and mobile, cookies) for digital advertising.
Most of the major programmatic and ad tech vendors that buy WordPress publisher ad space are partnering with the IAB Framework. ConsentForAds allows you to stay on the right side of the new GDPR regulations.
What does ConsentForAds do?
Allows users to opt-in or opt-out of having their PII data used for advertising targeting
Allows users to see what vendors will use their PII data
ConsentForAds passes opt-in/opt-out signals through its platform to ad tech vendors and ad buyers to make them aware of opt-ins and opt-outs
Much of advertising revenue for WordPress comes from programmatic and data-driven advertising. We make it easier to keep that revenue.
Makes WordPress publishers compliant under GDPR regulation
