內容簡介
ClickTrail 是一款專為追蹤 UTM、點擊 ID 和廣告數據而設計的 WordPress 外掛，能夠有效儲存來自著陸頁的歸因數據，並在 WooCommerce 訂單和表單提交中保持可用性，解決多種歸因問題，提升轉換率。
【主要功能】
• 儲存首次與最後觸及的來源數據
• 支援 WooCommerce 訂單的歸因持續性
• 自動隱藏欄位增強表單功能
• 瀏覽器事件收集與數據推送
• 支援多種表單與電商整合
外掛標籤
開發者團隊
② 後台搜尋「ClickTrail – UTM, Click ID & Ad Tracking (with Consent)」→ 直接安裝（推薦）
原文外掛簡介
ClickTrail stores attribution data from landing pages and keeps it available for later form submissions, WooCommerce orders, and event flows.
In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for view_item, view_item_list, view_cart, add_to_cart, remove_from_cart, and begin_checkout, plus post-purchase milestones, through the same ClickTrail pipeline.
It is designed for cases where attribution often breaks in practice: cached pages, dynamic forms, multi-page journeys, repeat visits, consent requirements, and optional server-side delivery.
The plugin keeps first-touch and last-touch context available until the conversion point and makes that context usable inside WordPress.
It captures first-touch and last-touch source data, keeps it available during the user journey, and makes that data usable where conversions actually happen:
WooCommerce orders
supported forms
browser events
optional server-side delivery
Teams can start with order or form attribution first, then add browser events, consent handling, or server-side transport when needed.
What problems it solves
WooCommerce orders losing source data: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.
Checkout continuity breaking before purchase: WooCommerce storefront journeys can now emit opt-in view_item, view_item_list, view_cart, add_to_cart, remove_from_cart, and begin_checkout signals through the same ClickTrail event layer used elsewhere in the plugin.
Cached or dynamic forms: Hidden fields often break on cached pages or AJAX-rendered forms. ClickTrail includes client-side fallback and dynamic-content support.
Cross-domain breaks: Approved link decoration and attribution tokens help keep continuity between domains or subdomains.
Consent and transport complexity: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin.
Core capabilities
Capture: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.
WooCommerce: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.
Forms: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.
Events: browser event collection with dataLayer pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as login, sign_up, and comment_submit, and optional WooCommerce storefront events.
Delivery: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.
What is new in 1.5.2
This maintenance release focuses on code-quality cleanup and standards compliance without changing runtime behavior:
Line-ending cleanup: normalized mixed line endings in key PHP handlers so packaging and standards checks stay consistent across environments.
Standards cleanup: resolved PHPCS findings in the consent, attribution-token, and privacy handlers, including targeted documentation for intentional exceptions.
No runtime change: behavior remains the same as 1.5.1; this is a maintenance release focused on code hygiene.
Current admin structure
The main settings experience is organized by capability:
Capture
Forms
Events
Delivery
Operational screens stay separate:
Logs
Diagnostics
Supported integrations
Forms: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms
Commerce: WooCommerce
CMP sources: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom
Webhook providers: Calendly, HubSpot, Typeform
Server-side adapters: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API
Forms behavior by plugin
Contact Form 7 and Fluent Forms: ClickTrail can add hidden attribution fields automatically.
Gravity Forms and WPForms: ClickTrail can populate matching hidden fields you add to the form.
Recommended for Gravity Forms and WPForms: add the hidden fields you want stored or exported, and ClickTrail will fill them.
Elementor Forms (Pro): ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.
Ninja Forms: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.
Supported click IDs
Google: gclid, wbraid, gbraid
Meta: fbclid
TikTok: ttclid
Microsoft: msclkid
X / Twitter: twclid
LinkedIn: li_fat_id
Snapchat: sccid
Pinterest: epik
Additional capture fields
Extended UTMs: utm_id, utm_source_platform, utm_creative_format, utm_marketing_tactic
Browser/platform identifiers: fbc, fbp, _ttp, li_gc, ga_client_id, ga_session_id
