內容簡介
AVAR ProductPulse 是一款專為 WooCommerce 商店設計的外掛，提供商店擁有者清晰的產品分析，幫助他們了解顧客對各個產品的互動情況，包括瀏覽、加入購物車和購買行為，從而做出更明智的經營決策。
【主要功能】
• 產品互動數據分析
• 產品表現報告
• CSV 匯出功能
• 自訂日期範圍查詢
• 產品活動趨勢追蹤
外掛標籤
開發者團隊
原文外掛簡介
Stop guessing which products are working.
AVAR ProductPulse gives WooCommerce store owners a clear view of what shoppers do with individual products — which products they view, add to cart, buy, and how much revenue those purchases generate.
More importantly, ProductPulse helps turn those numbers into useful signals.
Instead of opening WooCommerce reports and trying to connect the dots yourself, you can quickly spot products that attract attention but do not sell, products that convert well despite low traffic, and products that simply need more data before you make a decision.
No Google Analytics account is required. Product analytics are stored locally in your WordPress database.
What can ProductPulse tell you?
ProductPulse helps answer questions such as:
Which products receive the most attention?
Which products are added to cart most often?
Which products actually generate purchases and revenue?
Which products get plenty of views but no sales?
Which products sell well despite relatively low traffic?
Which products may have a price, content, image or offer problem?
Which products do not yet have enough data to judge?
How is product activity changing over time?
The goal is simple: help you decide where to focus your attention in your WooCommerce store.
Product analytics dashboard
Get a quick overview of your store with:
Product views
Add-to-cart actions
Purchases from paid orders
Product revenue
View → purchase rate
Daily product activity trend
Top-performing products
Choose between:
Today
Yesterday
Last 7 days
Last 30 days
This month
Last month
Custom date ranges up to 366 days
CSV export is available directly from the dashboard.
Product-by-product performance
The Products report puts important metrics next to each product so you can compare performance without opening products one by one.
See:
Views
Add-to-cart actions
Purchases
Revenue
View → cart rate
View → purchase rate
The Products report can be shown for today, the last 7 days, the last 30 days or the last 90 days.
ProductPulse also adds simple status signals such as:
No data
No views or purchases were recorded for the product in the selected period.
Needs review
The product received meaningful traffic but no purchases.
Opportunity
The product converts well despite relatively low traffic and may deserve more visibility.
Low sales for the traffic
The product receives traffic but purchases remain unusually low.
Sales without views
The product was purchased without a recorded product-page view, for example after being added directly from a shop, category or search page.
Low data
There is not yet enough activity to make a useful judgement.
No clear issue
No obvious problem was detected for the selected period.
These are deliberately simple signals — ProductPulse Free does not pretend that a few numbers can explain every product problem.
Basic product opportunities
The Opportunities screen automatically looks for two useful patterns over the last 30 days:
High interest, low sales
Products with at least 20 recorded views but no purchases.
These products may deserve a review of:
price,
product images,
description,
value proposition,
shipping or other purchase friction.
Low traffic, high conversion
Products with 5–19 views, at least 2 purchases and a view-to-purchase rate of at least 20%.
These products may already sell well when shoppers discover them and could benefit from more visibility.
ProductPulse explains why each opportunity was detected instead of showing an unexplained score.
WooCommerce revenue tracking
ProductPulse tracks purchases from paid WooCommerce orders and keeps product revenue connected to the products that generated it.
The analytics layer also accounts for WooCommerce order lifecycle changes such as refunds and relevant order updates, so reports are not based only on the first state in which an order was recorded.
ProductPulse supports both:
WooCommerce HPOS
Classic WordPress order storage
Multi-currency friendly
ProductPulse does not silently add different currencies together.
If your store contains analytics in multiple currencies:
each currency remains separate,
Dashboard and Products reports show one selected currency at a time,
the active currency is clearly labelled,
every detected currency can be selected.
ProductPulse does not perform currency conversion.
Local analytics and privacy controls
Your ProductPulse analytics are stored in your own WordPress database.
The analytics tables do not store customer names, e-mail addresses or IP addresses.
For visitor-level analytics ProductPulse uses first-party visitor/session identifiers. Tracking can be controlled from ProductPulse settings.
You can:
Enable or disable analytics tracking
Ignore store managers and administrators
Optionally ignore all logged-in users
Control raw-event retention
Export daily aggregate data to CSV
Use the WordPress personal-data exporter and eraser
Choose whether ProductPulse data should be deleted when the plugin is uninstalled
The default raw-event retention period is 30 days. Longer-lived daily aggregates are used for reporting.
A filter is also available for consent-management integrations:
avar_productpulse/should_track_current_request
Returning false prevents ProductPulse from creating visitor/session identifiers and recording visitor-behaviour events for that request.
Designed to stay useful as data grows
ProductPulse does not build every report by repeatedly scanning the complete event history.
Raw activity is processed into daily aggregates in the background using WordPress scheduling, reducing the amount of work required to display reports as analytics data grows.
Data retention is configurable so stores can choose a balance appropriate for their traffic and hosting environment.
CSV exports
ProductPulse includes CSV exports for further analysis.
Depending on the screen, exported data can include:
Date
Product ID
Variation ID
Views
Unique views
Add-to-cart actions
Purchases
Quantity sold
Revenue
Revenue currency
Financial values retain their recorded currency.
Built-in diagnostics
Not seeing the numbers you expect?
The Settings screen includes read-only diagnostics that help confirm whether:
Tracking is enabled
Analytics database tables are available
Events are being recorded
Aggregation is working
The current administrator is excluded from tracking
Diagnostic information can be copied when you need support.
What is included in ProductPulse Free?
ProductPulse Free is a standalone WooCommerce product analytics plugin.
It includes:
Product activity tracking
Dashboard KPIs
Daily activity trends
Product-level analytics
Basic product status signals
Basic product opportunity detection
Date-range filtering
Multi-currency reporting
CSV exports
Data retention controls
Privacy tools
Diagnostics
HPOS compatibility
Multisite support
No paid license is required to use the Free analytics features.
Want deeper WooCommerce insights?
A separate AVAR ProductPulse Pro edition adds advanced tools such as:
Prioritized recommendations
Product-aware Advice Engine
Abandoned-cart recovery
On-site search analytics
Search autocomplete and synonyms
Back-in-stock alerts
Price-drop alerts
Offers and promotion tools
Customer segments
Advanced reports
The paid edition is distributed separately through Freemius. ProductPulse Free does not contain the paid implementation code.
External services
Freemius
AVAR ProductPulse uses the Freemius SDK for optional usage tracking and for product licensing, account management, purchases, and premium updates. Usage tracking in the free version is optional and requires administrator opt-in.
Freemius may process site and administrator information required to provide these services. AVAR ProductPulse analytics data, WooCommerce orders, WooCommerce customer records, and customer behavior tracked by ProductPulse are not sent to Freemius.
Freemius: https://freemius.com/
Terms of Service: https://freemius.com/terms/
Privacy Policy: https://freemius.com/privacy/
SDK source: https://github.com/Freemius/wordpress-sdk
