內容簡介
關於 Ads.txt
最近，IAB Tech Lab 推出了 Ads.txt 倡議（官網），以增加程序化廣告系統的透明度。Ads.txt 中的「Ads」代表委任數碼銷售方（Authorized Digital Sellers），它是出版商聲明哪些機構有權出售他們的數字庫存的相對簡單的方法。簡而言之，Ads.txt 文件包含了出版商聲明授權銷售方的代號。
這個過程相當簡單。出版商將一個文本文件放在其根目錄下的 web 伺服器中（publishersdomain.com/ads.txt），它必須被稱為 ads.txt，並且必須將其讀取權限設置為「公開」。該文件必須明確地遵循 IAB 格式（見下文）。
此文件應列出所有被授權銷售出版商庫存的公司。同樣地，程序化平台將集成 ads.txt 文件，以確認他們有權銷售哪些出版商的庫存。這將允許買家檢查他們購買的材料的有效性。
有關 Ads.txt Publisher
Ads.txt Publisher 是由 Brightcom 創建的，Brightcom 是領先的媒體公司，是 Ads.txt 倡議的強力支持者，它允許出版商在 WordPress 中輕鬆編輯、驗證和上傳其 ads.txt 文件，而無需任何工程資源並且與任何其他媒體資產一樣容易。
技術備註
需要 PHP 5.3+ 。
需要 WordPress 4.9+。舊版本的 WordPress 將不會顯示任何語法突出顯示，可能會破壞 JavaScript 和/或無法本地化外掛。
需要啟用 URL 重寫。沒有 URL 重寫，WordPress 就不知道在要求時應提供 /ads.txt 。
您的站點 URL 不得包含任何路徑（例如 https://example.com/site/ 或基於路徑的多站點安裝）。儘管外掛在管理中心中顯示，但它將無法顯示 https://example.com/site/ads.txt 的內容。這是因為外掛遵循 IAB 規範，要求 ads.txt 文件位於域或子域的根目錄下。
外掛標籤
開發者團隊
原文外掛簡介
ABOUT ADS.TXT
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in the programmatic advertising ecosystem. The “Ads” in Ads.txt stands for Authorized Digital Sellers, and it is a relative simple method for publishers to declare who is authorized to sell their digital inventory. In short, the Ads.txt file contains the publisher’s out loud references for his authorized sellers.
The process is pretty straightforward. The publisher puts a text file in his web server on the root level of the domain (publishersdomain.com/ads.txt), it must be called ads.txt, and it must have its Read permissions set to “World”. The file must obviously follow the IAB format (see below).
This file should list all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms will integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This will allows buyers to check the validity of the inventory they purchase.
ABOUT ADS.TXT PUBLISHER
Ads.tx Publisher was created by Brightcom, a leading media house and a strong supporter of the Ads.txt Initiative to allow publishers to easily edit, validate and upload their ads.txt files within WordPress without any need for engineering resources and with the same ease as any other media asset.
TECHNICAL NOTES
Requires PHP 5.3+.
Requires WordPress 4.9+. Older versions of WordPress will not display any syntax highlighting and may break JavaScript and/or be unable to localize the plugin.
Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply /ads.txt when requested.
Your site URL must not contain a path (e.g. https://example.com/site/ or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at https://example.com/site/ads.txt. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.
