內容簡介
X Pixel 外掛可在您的 WordPress 網站上安裝 X 網站標籤，讓您能夠測量來自 X 廣告活動的轉換率，並輕鬆追蹤 WooCommerce、Easy Digital Downloads 和 WP eCommerce 的購物事件。
【主要功能】
• 自動在每個公開頁面加載 X 網站標籤
• 支援 WooCommerce、EDD 和 WP eCommerce 的購物事件
• 連接 X Ads 獲取 Pixel ID 和 Conversion API 令牌
• 無需第三方服務，僅連接 X Corp 服務
• 確保數據隱私，未經授權不會發送數據
外掛標籤
開發者團隊
原文外掛簡介
X Pixel installs the X website tag on your WordPress site so you can measure conversions from your X Ads campaigns.
Base pixel on every public page once a Pixel ID is saved
Connect X Ads to fill in the Pixel ID, Conversion API token, and store event IDs
Or paste a Pixel ID from X Ads Manager
WooCommerce product view, add to cart, checkout, and purchase events
Easy Digital Downloads download view, add to cart, checkout, and purchase events
WP eCommerce product view, add to cart, checkout, and purchase events
Conversion API events use the same conversion ID as the browser event so X can deduplicate them
Nothing is loaded on your site and no data is sent to X until you connect X Ads or save a Pixel ID on the settings page.
External services
This plugin connects to services operated by X Corp. It does not contact any other third party.
X website tag (static.ads-twitter.com)
Once a Pixel ID is saved, every public page loads the X website tag script from https://static.ads-twitter.com/uwt.js in the visitor’s browser. The script reports page views and the store events listed below to X, together with the visitor’s IP address, user agent, the page URL, and the X click identifier (twclid) if the visitor arrived from an X ad. X may set first-party cookies such as _twclid on your domain.
X Conversion API (ads-api.x.com)
If a Conversion API token is saved, your server also sends store events to https://ads-api.x.com. Each event can include the order value and currency, the number of items, the product IDs, names, and prices, the page URL, the visitor’s IP address and user agent, the X click identifier, and a SHA-256 hash of the customer’s email address, phone number, first name, and last name. Raw email addresses, phone numbers, and names are never sent.
X Ads connect (ads.x.com and api.x.com)
When you click Connect X Ads, your browser is sent to https://ads.x.com and https://api.x.com to authorize the connection. X returns the Pixel ID, Conversion API token, and event IDs to this site. No visitor data is involved in this step.
X Terms of Service: https://x.com/tos
X Privacy Policy: https://x.com/privacy
X Ads policies: https://business.x.com/en/help/ads-policies.html
You are responsible for displaying any visitor consent notice required in your jurisdiction before the pixel loads, and for describing this data sharing in your site’s privacy policy.
