內容簡介
網站的搜尋引擎優化效果。不過，這是相當複雜的事情，即使是經驗豐富的 SEO 專家也很難在網站中正確實現結構化數據和 schema。好消息是，我們創建了 WordPress SEO Structured Data Schema 外掛程式，使網站設計師和企業所有者可以超級簡單地為以下項目添加 schema：
組織
本地企業
新聞文章
部落格文章
事件
產品
影片
音訊
關於
聯絡我們
服務
評論
綜合評分
餐廳
特別公告
專業版功能
包括自動填充功能 - 受歡迎的功能
支援自訂文章類型，超越預設的頁面和文章
支援 WordPress 多站點
支援更多 schema 類型：
書籍
課程
工作職缺
電影
音樂
食譜
電視集數
問答頁面
物品清單
WooCommerce
歸檔 schema（收藏頁面）
取得專業版
我們創建這個外掛程式是為了自己的網站和客戶的網站，試用了許多用於 WordPress 的免費和付費 schema 和豐富片段外掛程式之後。其中有一些非常適合特定類型的內容。還有一些外掛程式嘗試在不能逐頁自訂的情況下自動化 schema 標記。
我們找不到一個易於使用、全面的 JSON-LD 外掛程式，可以提供大多數企業網站需要的功能，並包括高水準的手動調整功能。
所以我們創建了這個外掛程式，並取得了巨大的成功。我們努力使這些（免費和專業版）成為您可以找到的最好的 WordPress schema 外掛程式，特別是對於博客作者、本地企業和電子商務網站。
什麼是結構化數據和 schema？
結構化數據通過使用 Schema.org 的標準化搜尋引擎“詞彙”，為您的網站內容添加上下文。當正確實施時，結構化數據通過“豐富片段”在搜尋引擎結果頁面（即 SERP）中直接顯示有關您的內容的其他信息，從而增加了 Google 等搜尋引擎顯示結果的機會。換句話說，如果您正在搜索 WordPress 豐富片段外掛程式，這可能是您正在尋找的那一個…。
什麼是豐富片段？
豐富片段是通常直接顯示在搜尋結果中的額外信息，例如：
星級評分
事件和事件時間
嵌入式站點搜索框
影片
麵包屑
換句話說，豐富片段是顯示在 SERP 中的結構化數據的可見結果。
結構化數據有助於 SEO 嗎？
當然可以！結構化數據能夠產生增加 SERP 點擊率的豐富片段，進而提高搜尋引擎優化排名。幾乎每個搜尋引擎專家都會告訴您，有機的點擊率是搜尋引擎優化排名的主要因素。因此，結構化數據與搜尋引擎排名具有極高的相關性（即間接關係）。
在網站上正確實施結構化數據和 schema 標記也被認為可以增加網站的信譽和權威度，從而進一步提高搜尋引擎排名。因此，這個外掛程式是一個協助提高 SEO 效果的強大工具。
外掛標籤
開發者團隊
② 後台搜尋「WP SEO Structured Data Schema」→ 直接安裝（推薦）
📦 歷史版本下載
原文外掛簡介
Structured data and schema are becoming more and more important for search engine optimization.
The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema on a website.
The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:
Organizations
Local Businesses
News Articles
Blog Postings
Events
Products
Videos
Audios
About
Contact
Services
Reviews
Aggregate Ratings
Restaurants
Special Announcement
Profile Page
Pro Features
Includes Auto-fill function <—Popular Supports Custom Post Types beyond default page and posts Supports WordPress Multisite Supports more schema types: Books Courses Job Postings Movies Music Recipe TV Episode QAPages ItemList WooCommerce Archive Schema (Collection Page) Custom Schema Vacation Rental Vehicle Listing Get Pro Version We created this plugin for our own websites and for our clients websites after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content. There are also some plugins that try to automate schema markup without the ability to customize on a page-by-page level. We could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need, that also included a high level of manual tweaking. So we made our own and we get great results with it. And we strive to make these (the free and pro versions) the best WordPress schema plugins you can find, especially for bloggers, local businesses and ecommerce sites. What is Structured Data & Schema? Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for…. What is a Rich Snippet? Rich snippets are the extra information that you often see right in the search results, such as: Star ratings Events and event times Embedded site search box Videos Breadcrumbs In other words, rich snippets are the visible result of structured data that appears in the SERPs. Does Structured Data Help With SEO? Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings. Proper structured data and schema markup on a website are also thought to increase a web page’s chances of triggering a “position zero” knowledge box or answer box at the verp top of the SERPs, and may even help improve your rankings in voice search. Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future. Is This a “One and Done: Plugin Installation? No! The big difference with our WordPress schema plugin and some of the other ones out there is that our allows for a high degree of manual customization. There are some sitewide schema settings you can apply, but in general, you set schema up page-by-page, just as you do with many SEO plugins. Just like all things on the Internet, it’s garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data. In other words, you should never add schema markup code the backside of your web page, if the data does not exist on the front. Please don’t use our plugin to spam Google or any other search engine. Why JSON-LD? In summary, there are three structured data formats: MicroData (HTML based) RFDa (HTML based) JSON-LD (Java Script based) We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites. Read more about JSON-LD. We Follow Google Standards This plugin is modeled and will be updated according to Google guidelines that you will find here: https://developers.google.com/structured-data/ You can validate structured data on any web page here: https://developers.google.com/structured-data/testing-tool/ For more information on the plugin author visit: WP SEM Plugins
