[WordPress] 外掛分享: Dynamic Remarketing for Google Ads and WooCommerce

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問題解決
WordPress 3.1+ v1.8.2 上架:2013-10-17

內容簡介

該外掛已被淘汰。其所有功能與更多功能已合併到我們的主要外掛程式,即WooCommerce 的 Pixel Manager 中。

您是否擁有一家 WooCommerce 商店並且想要利用 Google Ads 運行動態重新行銷活動?該外掛將在所有商店頁面上插入自定義的重新行銷像素。然後,Google Ads 將能夠收集客戶行為數據(產品查看者、購買者、訂單值、購物車放棄者等)。根據此數據,您將能夠運行有針對性的重新行銷活動。

需求

WooCommerce
WooCommerce Google 產品提要外掛程式或類似的東西,以上傳產品到 Google Merchant Center
所有產品已上傳至 Google Merchant Center 的 Google Merchant Center 帳戶
配有已配置的重新行銷標籤的 Google Ads 帳戶

此外掛的亮點

易於安裝
準確。已構建多種方法,以避免追蹤商店經理、購買去重等。

Cookie 確認管理

該外掛使用來自多個 Cookie 確認管理外掛程式的數據,以避免注入跟踪像素,如果訪問者不希望被第三方像素跟踪的話。

它與以下 Cookie 確認管理外掛程式一起使用:

Cookie Notice
Cookie Law Info
GDPR Cookie Compliance

Cookie 確認管理外掛程式的開發人員也可以使用過濾器來停用我們的外掛程式,以防訪問者選擇退出第三方像素跟踪。只需使用以下代碼:

add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );

安裝支援

安裝該外掛程式非常簡單。只需啟用它並輸入轉換 ID,如有必要,還可輸入產品前綴。

如果您還需要設置 Google Merchant Center,整個設置就變得更複雜了。如果您希望我們為您進行設置,請聯繫我們以獲得報價:[email protected]

類似的外掛程式

如果您喜歡這個外掛程式,請查看我們的其他 Google Ads 相關外掛程式:WooCommerce Google Ads 轉換追踪

支援信息

我們僅支援在最新版本的 WordPress 和 WooCommerce 上運行的安裝。

更多信息

請在以下網頁中找到更多有關 Google Ads 重新行銷的信息:

動態顯示廣告
動態重新行銷

外掛標籤

開發者團隊

⬇ 下載最新版 (v1.8.2) 或搜尋安裝

① 下載 ZIP → 後台「外掛 › 安裝外掛 › 上傳外掛」
② 後台搜尋「Dynamic Remarketing for Google Ads and WooCommerce」→ 直接安裝(推薦)
📦 歷史版本下載

原文外掛簡介

This plugin is deprecated. All its features and much more has been merged into our main plugin, the WooCommerce Pixel Manager.

Do you have a WooCommerce shop and want to run dynamic remarketing campaigns with Google Ads? This plugin will insert the customized remarketing pixel on all your shop pages. Google Ads will then be able to collect customer behaviour data (product viewers, buyers, order value, cart abandoners, etc). Based on this data you will be able to run targeted remarketing campaigns.
Requirements

WooCommerce
WooCommerce Google Product Feed plugin or something similar to upload the products to the Google Merchant Center
Google Merchant Center Account with all products uploaded
Google Ads account with a configured remarketing tag

Highlights of this plugin

Easy to install
Accurate. Several methods have been build in to avoid tracking of shop managers, deduplication of purchases, etc.

Cookie Consent Management
The plugin uses data from several Cookie Consent Management plugins to avoid injecting the tracking pixel, in case a visitor doesn’t want to be tracked by third party pixels.
It works with the following Cookie Consent Management plugins:

Cookie Notice
Cookie Law Info
GDPR Cookie Compliance

It is also possible for developers of Cookie Consent Management plugins to deactivate our plugin with a filter, in case a visitor opts out of third party pixel tracking. Simply use the following code:
add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );

Installation support
Installing the plugin is pretty simple. Just activate it and enter the conversion ID and if necessary the product prefix.
If you also need to to set up the Google Merchant Center first the entire setup becomes more complex. If you would like us to do the setup for you please contact us for an offer: [email protected]
Similar plugins
If you like this plugin, have a look at our other Google Ads related plugin: Pixel Manager for WooCommerce
Support Info
We will only support installations which run the most current versions of WordPress and WooCommerce.
More information
Please find more information about Google Ads remarketing on following pages:
Dynamic Display Ads
Dynamic Remarketing

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