內容簡介
總結：Wai Metrics 外掛將外部的分析追蹤器無縫整合進您的 WooCommerce 網站中，捕捉完整的電子商務購買旅程，從產品瀏覽到加入購物車、結帳開始以及最終購買完成。此外，它支援 Google Analytics GA4、Google Ads 標籤以進行轉換，以及 Facebook Meta Pixel。Wai 還將成本售貨計算納入其追蹤事件中，使得對廣告支出的轉換價值進行更精確的測量。這個 COGS 功能對於具有重大利潤和價格變化的商店尤其有益，通過防止自動出價策略過度針對高價產品，優化營銷工作和投資回報率。
1. 這個外掛可以幫助您在 WooCommerce 網站上快速設置轉換追蹤器和 Meta Pixel。
2. 功能包括：
- Google Analytics GA4 整合：自動發送網頁瀏覽、產品瀏覽、購物車添加和結帳事件。
- Facebook Meta Pixel 追蹤：跟踪用戶參與度並利用即時數據優化您的 Facebook 廣告活動。
- Google Ads 追蹤：通過在訂單完成時追蹤轉換來增強廣告效果。
- 售貨成本：在“價值”或報告數據中包括 COGS 計算。基於每個產品的成本價格進行設置。
- WooCommerce 最佳化：專門設計以實現與 WooCommerce 的無縫整合。
問題與答案：
1. Wai Metrics 外掛與哪些分析追蹤器整合？
- 支援 Google Analytics GA4、Google Ads 標籤和 Facebook Meta Pixel。
2. 外掛是否會加入任何 cookies？
- 外掛本身不會添加任何 cookies，但它會插入來自 GA4 和 Meta 的追蹤器，這些追蹤器使用其自己的 cookies，存在數據隱私問題。
3. 外掛是否目前具有 cookie 同意和 GDPR 隱私整合？
- 目前此外掛尚未具備 cookie 同意和 GDPR 隱私整合功能，但將會在未來推出。
外掛標籤
開發者團隊
原文外掛簡介
The Wai Metrics plugin seamlessly integrates external analytics trackers into your WooCommerce site, capturing the complete eCommerce purchase journey—from product views to cart additions, checkout initiation, and final purchase completion. It supports Google Analytics GA4, Google Ads Tag for conversions, and Facebook Meta Pixel. Additionally, Wai incorporates cost-of-goods-sold calculations into its tracking events, allowing for more precise measurement of conversion values against ad spend. This COGS feature is particularly beneficial for stores with significant variations in margins and prices, optimising marketing efforts and ROI by preventing automated bidding strategies from disproportionately targeting higher-priced items.
This plugin helps you quickly setup your conversion trackers and Meta Pixel on your WooCommerce site.
Features include:
– Google Analytics GA4 Integration: Automatically send page views, product views, cart additions, and checkout events.
– Facebook Meta Pixel Tracking: Track user engagement and optimize your Facebook advertising campaigns with real-time data.
– Google Ads Tracking: Enhance ad performance with conversion tracking on order completion.
– Cost Of Goods Sold: Includes COGS calculations in the “value” or reported metrics. Setup your cost prices on a per product basis.
– WooCommerce Optimised: Designed specifically for seamless integration into WooCommerce.
GDPR and Privacy:
The plugin itself does not add any cookies but it does insert the trackers from GA4 and Meta which use cookies of their own and have data privacy concerns.
This plugin does not currently have cookie concent and GDPR privacy integration. Feature coming soon.
External Services
This plugin integrates with the following services when the plugin is configured to do so.
Google Analytics GA4
Purpose: Tracks website events incl eCommerce data.
Data Sent: Includes product views, cart additions, purchases, and checkout data.
Privacy Policy: Google Privacy Policy
Facebook Meta Pixel
Purpose: Tracks user behaviour for advertising and marketing analytics.
Data Sent: Includes product views, cart additions, purchases, and checkout data.
Privacy Policy: Meta (Facebook) Privacy Policy
Google Ads Tag
Purpose: Tracks user behaviour for Google Ads conversions.
Data Sent: Includes purchase data, order value, and transaction IDs.
Privacy Policy: Google Ads Policy
