內容簡介
UTM Lead Tracker 可以協助您發現哪些行銷活動真正有利可圖，哪些浪費您的時間和金錢。此外，UTM Lead Tracker 可以紀錄潛在客戶的來源，並顯示在 WordPress 儀表板中，連同潛在客戶之詳細資訊一起呈現。
如果您能知道最後一筆銷售是由部落格文章或 Facebook 廣告導致，這不是很棒嗎？這個外掛可以追蹤您的行銷活動效果，並協助您找到贏家。
您可以使用它來：
瞭解您的潛在客戶來源。
追蹤 AdWords / Facebook 行銷活動的投資回報率。
發現您最有利可圖的流量來源。
您只需要在行銷活動中包含 UTM 參數。
可使用 {{Campaign URL Builder}} 工具產生 URL
https://ga-dev-tools.appspot.com/campaign-url-builder/
此外掛與以下平台無縫整合
Easy Digital Downloads
WooCommerce
Gravity Forms（即將推出）
為什麼我們建立它？
每當我們看到新訂單時，我們的眼睛都會亮起來。
但是不知道該訂單的來源讓我們感到沮喪。
到底是YouTube視頻，還是部落格文章或免費版本導致銷售？
那這個訂單的來源是什麼？
我們不知道，只能依靠猜測。這意味著我們無法擴大我們的行銷努力。
為了解決這個問題，我們開始使用優惠券代碼。
人們開始使用了優惠券，我們得到了潛在客戶的來源。
但是還有一個大問題。
為了追蹤潛在客戶的來源，我們不得不提供折扣。
這損害了我們的收入。
我們做了一些研究，發現可以通過 UTM 參數創建 URL。
您可以在 URL 上附加一組額外的參數，以幫助您識別潛在客戶的來源。
所以我們設置它並開始在 Google Analytics 中看到結果。
很酷，至少部分問題已解決。
但還有一些問題需要解決：
* 只有流量數據被捕獲
* 我們必須登入分析才能查看流量
* 如果 Sally 看了我們的視頻或是點擊視頻以進行購買，我們仍無法識別潛在客戶的來源。
為了解決這個問題，UTM Leads Tracker 應運而生。
如果您能在鏈接上附加 UTM 參數，UTM Lead Tracker 將在轉換為潛在客戶時顯示來源。
例如，如果您在 Facebook 上行銷產品並為其提供 UTM 參數作為 utm_source
一旦該潛在客戶註冊您的聯繫表單或從您訂購，這些參數將與聯繫詳情一起捕獲。
我們的系統與 WooCommerce 和 Easy Digital Downloads 等電子商務平台兼容。
您可以從 WordPress 中直接追蹤潛在客戶的來源且不需要訪問 Google 儀表板。
它使您了解哪些渠道帶來更多潛在客戶，並為您的行銷活動效果提供了想法。
**最好的部分是免費的：）**
所以使用它輕鬆地追蹤您潛在客戶的來源。
同時檢查我們的其他免費外掛
Finale Sales CountDown Timer
NextMove WooCommerce Thank You Page
造訪我們的網站 XLPLUGINS.COM 以了解更多高級產品。
外掛標籤
開發者團隊
② 後台搜尋「UTM Leads Tracker – XLPlugins」→ 直接安裝（推薦）
原文外掛簡介
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lead and shows it in WordPress Dashboard along the lead details.
Wouldn’t it be amazing if you knew if the last sale happened because of the blog post or the Facebook ad?
This plugin tracks the effectiveness of your marketing campaigns and helps you identify the winners.
Use it to:
Know the source of your leads.
Track ROI of your AdWords/ Facebook campaigns.
Uncover your most profitable traffic sources.
All you need to have is UTM Parameters in your marketing campaigns.
Use this {{Campaign URL Builder}} tool to generate URL
https://ga-dev-tools.appspot.com/campaign-url-builder/
The plugin seamlessly integrates with
Easy Digital Downloads
WooCommerce
Gravity Forms (coming soon)
Why we built this?
Our eyes would light up every time we saw a new order.
But it was frustrating to be unaware of the source of it.
Was it our YouTube video or the blog post or the free version which led to sale?
What was the source of this order?
We didn’t know. We were relying on guess work. This means we couldn’t scale our marketing efforts.
To solve this problem we began to sprinkle Coupon codes.
People began to use coupon and I would get the source of leads.
But there was still a big problem.
Just to track the source of leads we were giving upfront discounts.
It was hurting our revenues.
Researched a bit and discovered that you can create URL with UTM parameters.
A set of additional parameters you can append to a URL that could help you identify the source of the lead.
So we set it up and began to see results in Google analytics.
Cool at least some part of the problem was solved.
But there were still couple of loose ends:
* Only the traffic stats were captured
* We had to log in to the analytics to see the traffic
* We still could not figure the source of lead if Sally saw our video or did she clicked on video to make a purchase.
UTM Leads Tracker was born to solve this problem.
If you can append UTM parameters to your links, UTM Lead Tracker would show you the source of the visit once it converts to lead.
So say you are marketing your products on Facebook and give UTM parameters as utm_source
Once that lead signs up your contact form or orders from you these parameters will be captured along with contact details.
Our system is compatible with eCommerce platforms such as WooCommerce and Easy Digital Downloads.
You can track source of your leads right from WordPress without having to visit google dashboard.
It keeps you informed about which channels are bringing more leads and gives you idea of your marketing campaigns effectiveness.
**Best part it’s free 🙂 **
So use this and track source of your leads hassle free.
Also Checkout our other free plugins
Finale Sales CountDown Timer
NextMove WooCommerce Thank You Page
Visit Us at XLPLUGINS.COM to know more about premium products.