內容簡介
透過在擁有超過十億月活用戶的領先社交娛樂平台之一上推廣您的產品，增加您的線上銷售！使用 TikTok for WooCommerce 外掛，您可以在一分鐘內同步您的商店目錄，擷取 TikTok 像素以追蹤廣告效能並在數分鐘內設定廣告以針對您的目標受眾。
TikTok for WooCommerce 功能
通過 TikTok for WooCommerce 外掛無縫將 TikTok 添加到 WooCommerce 商店中，直接連接您的 TikTok for Business 帳戶。然後，自動同步您的產品目錄並創建廣告，讓購物者馬上找到他們想買的商品。
目錄同步
只需花費數分鐘自動將 WooCommerce 產品目錄與 TikTok 同步，即可解鎖基於目錄的廣告格式，例如集合廣告和動態陳列廣告。此功能可讓您宣傳所有產品，非常適合讓未來的客戶對您的產品感到興奮。
進階 TikTok 像素
透過一鍵即可在您的網站上安裝最先進的 TikTok 像素，輕鬆測量和最大化您的廣告投放效果。它會自動更新並利用先進的匹配功能，將您的廣告顯示在正確的購物者面前，最大程度優化您的廣告投放效果並提高廣告回報率。
數分鐘內創建廣告活動
使用 TikTok 強大的創意廣告格式，幫助正確的購物者找到您的簡介和商店。您能輕鬆開始廣告創建，只需從儀表板中選擇「建立廣告」即可。
從那裡，您將進入廣告創建模塊。其主要功能之一是智能視頻生成器，可讓您在幾分鐘內使用您自己的產品圖片為廣告創建視頻！
多樣和引人入勝的廣告格式可在 TikTok Ads Manager 上使用
Promote：將您的有機視頻增強，以吸引更多觀眾，引導更多人前往您的網站，並增加直接從 TikTok 應用程序獲得的追隨者的機會！
Lead Gen Ads：通過使用與 CRM 合作夥伴相集成的即時可定制表單，在 TikTok 上無縫收集新潛在客戶，使資格審核和轉換潛在客戶更加簡單。
Spark Ads：創建使用 TikTok 自然帖子和特色的本機廣告展示。使用 TikTok 帳戶帖子發布廣告，或與我們的創作者合作使用他們的自然帖子。
Collection Ads：通過將視頻廣告、產品卡和全屏幕登陸頁面結合在一個廣告中，最大化產品發現並立即推動購買。
Dynamic Showcase Ads：利用自動同步的目錄來向定向和感興趣的用戶顯示最相關的產品。
創意專業知識
有了我們的創意合作夥伴的幫助，創建增加流量的廣告從未如此簡單！我們信任並選擇一些TikTok Marketing Partners，他們擁有 Campaign Management、Measurement、Creative、Sounds 和 Effects 等各種專業知識，為您的廣告需求提供協助。無論預算如何，都有合作夥伴準備與您合作，開發能夠覆蓋全球客戶的內容！
準備就緒了嗎？讓我們開始吧！
透過以下 3 個簡單的步驟讓您的業務準備好在 TikTok 上投放廣告：
下載並添加 TikTok for WooCommerce 到您的 WooCommerce 商店中。
按照提示完成設定並創建或…
外掛標籤
開發者團隊
📦 歷史版本下載
原文外掛簡介
The official TikTok plugin makes it easy to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing; they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers.
You can integrate with TikTok directly on WordPress to run Lead Generation Ads to capture leads and improve targeting. If you want to also run other types of ads and unlock additional features, please go to WooCommerce to download the official TikTok integration.
With the official TikTok plugin, you can perform the following:
Easily install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers.
Run Lead Generation Ads to capture emails for future campaigns.
Sync your store catalog to TikTok (available via the WooCommerce integration).
Create engaging conversion ads from your product catalog (available via the WooCommerce integration).
Tiktok Shop related Feature update:
Please note: We will be discontinuing the Tiktok shop features from June 1, 2026 on this plugin. All Ads features will be continued as described in these notes.
Related to Tiktok Shop feature deprecation, the following are important timelines:
New Sign-ups: Starting 2nd March, the official TikTok WooCommerce plugin will no longer accept new TikTok Shop connections.
Support Cutoff: We will provide full support for all shop features on the current app until 31st May.
For Tiktok shop connections, you may utilize the following alternatives:
1. (Recommended) Visit the TikTok Shop App Store: Find a new integrated solution designed to help your business grow here.
2. Utilize the Tiktok Shop Seller Center to manage your product listings
TikTok Features
Find new prospects
With TikTok Lead Gen Ads, seamlessly gather new leads on the platform using instant, customizable forms that integrate with your CRM system, simplifying lead qualification and conversion.
Advertise your products (available via the WooCommerce integration)
Effortlessly create new ads, do no-stress campaign creation to reach your advertising objectives with:
One-click Ad Account and Business Center Account creation gets you ready to start advertising quickly.
Launch new campaigns in minutes: just configure your budget, targeting, and optimization event.
Choose the creative you want to feature or use your catalog images to automatically create engaging video ads using the embedded Smart Video Generator tool.
Set automatic targeting when creating a campaign to let the algorithm find your ideal TikTok audience.
Special, limited-time offer: Get up to $1,500 in ad credits when you test your first TikTok ad campaign! (Terms and conditions apply)
Measure and improve your ad performance (available via the WooCommerce integration)
Install the TikTok Pixel and Events API with a click, enabling browser and server-side connection with automatic updates — no developer needed.
Enable Advanced Matching to allow for more refined targeting and optimization, which has shown to have a positive impact on campaign performance.
Measure performance across the customer journey, including payment and checkout pages.
Make informed decisions using deep insights into your campaign: increase ad performance, capture more leads, and improve targeting.
Note: Advertisers with an existing TikTok Pixel can connect it to the TikTok integration. However, we recommend leveraging the new pixel created and installed via the official TikTok for WooCommerce extension for a more seamless setup and event deduplication. If you use an existing custom setup, there may be deduplication work required for accurate reporting. Check out the TikTok Business Help Center for more on deduplication.
Need support getting started & growing on TikTok?
TikTok Marketing Partners provide expert assistance with campaign management, measurement, and creative production services for every budget and audience.
Our dedicated TikTok customer support team can provide platform assistance and guidance. If you need help with installing or getting started with the TikTok plugin on WordPress or the TikTok integration on WooCommerce, please [open a support ticket] at (https://wordpress.org/support/plugin/tiktok-for-business/) or (https://woo.com/contact-us/).
Creative resources
Learn more about creative best practices for TikTok.
Get inspiration from other small businesses who have found success on TikTok.
Get started in 3 steps!
Download and add the official TikTok integration from the WordPress plugin directory or the WooCommerce store.
Under the marketing sidebar menu, select TikTok and initiate your setup.
Follow the prompts to complete the setup and create or connect your TikTok accounts. Please note:
For Marketing:
1. Sign in or create a new TikTok account.
2. Authorize WordPress or WooCommerce to connect with TikTok for Business.
3. Connect your existing Business Center.
4. Install the pixel and activate Advanced Matching for maximized performance (or connect an existing one).
5. Sync your product catalog (available via the WooCommerce integration).
6. Add your billing & payment info to test your first campaign.
7. [View detailed instructions](https://woocommerce.com/document/tiktok-for-woocommerce/#section-6).
Want to learn more before you get started with TikTok? Get in touch with a TikTok Specialist!
What does the official TikTok integration enable?
When you set up the plugin, you will have:
Easy TikTok For Business and Ad accounts set-up.
Server and Browser (Pixel) side connection in one click.
Additionally, for installers from WooCommerce:
Automatic catalog sync to use ad formats like Video Shopping Ads.
Access to assisted ad-campaign creation within your dashboard.
Do I need to have a TikTok account?
You will need to connect to a new or existing TikTok account.
What events does the TikTok Pixel for WordPress support?
The updated integration supports View Content, Start Checkout, Add-to-Cart, Purchase, Add to Wishlist, Click Button, Submit Form, Complete Registration, and Subscribe.
Why should I install this now?
We recommend advertisers take advantage of the new integration ahead of the busy season to enable more opportunities for measurement, optimization, and targeting to maximize performance on TikTok.
Why am I not seeing TikTok in my WordPress Admin?
Navigate to WordPress > Settings > Advanced > Features.
Un-check the “Navigation” option and save the changes.
You should now see “TikTok” under the “Marketing” tab.
What is Advanced Matching?
Advanced Matching is a feature that enables businesses to send customer information to better match website and app events with people on TikTok. This allows advertisers to enhance performance through more robust measurement, optimization, and audience creation capabilities.
How can I create ads on TikTok?
You may create ads on TikTok Ads Manager or via our TikTok integration (for a lead generation or conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here.
Are there any prerequisites before ads creation?
You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click here.
For more details on accepted payment methods, please click here.
Will I be able to see all campaigns implemented via the TikTok for WordPress plugin on TikTok Ads Manager?
You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account.
Which product categories are allowed for advertising?
Click here for a detailed overview of product category restrictions in our advertising.
How do I get help installing the TikTok for the WooCommerce extension?
Please open a support ticket.
