[WordPress] 外掛分享: Tealium

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WordPress 外掛 Tealium 的封面圖片
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問題解決
WordPress 3.0.1+ v2.1.22 上架:2013-11-13

內容簡介

功能

讓使用者能輕鬆地添加 Tealium 標籤,而不需要修改任何範本檔案。

在您的 WordPress 網站中添加了包含以下資料的數據層:

網站名稱
網站描述
文章 ID
文章日期
文章類別
文章標籤
所有文章元數據,包括自訂欄位
搜尋詞
搜尋結果數目
目前使用者角色

關於 Tealium

Tealium 是企業標籤管理的領導者,為世界上一些最苛刻的客戶提供服務。透過 Tealium 的基於網路的服務,數位行銷人員可以輕鬆地部署和管理他們的第三方供應商標籤並相互關聯產生的資料成為可行的來源。利用 Tealium,組織能夠簡化其數位行銷業務、提高網站效能、降低成本和提供其大數據計畫動力。公司以易用性、規模和效能以及熱心的客戶支援作為區別。選擇使用 Tealium 的客戶包括 Petco、A+E Networks、Fox Networks Group、Urban Outfitters 等等!如今,更多的營銷人員正轉向數位解決方案以提高效率和成效。

標籤(通常稱為追蹤像素)成為數據收集機制的選擇,令營銷人員依賴它們收集有關訪問者活動的正確數據並采取行動以改善他們的體驗。但是,部署和管理供應商標籤的過程對於營銷人員來說可能是一個噩夢,由於與標籤相關的技術性質、高昂的成本、對網站性能的影響以及依賴 IT 資源進行更改。Tealium 讓數位行銷人員掌握其網路解決方案,輕鬆添加、編輯或刪除任何供應商,而無需請求 IT 協助。此外,Tealium 提供組織的全部數位數據來幫助營銷人員提高客戶獲取活動的效果。

外掛標籤

開發者團隊

⬇ 下載最新版 (v2.1.22) 或搜尋安裝

① 下載 ZIP → 後台「外掛 › 安裝外掛 › 上傳外掛」
② 後台搜尋「Tealium」→ 直接安裝(推薦)
📦 歷史版本下載

原文外掛簡介

Features
Allows users to easily add the Tealium tag without editing any template files.
A data layer is added to your WordPress website containing:

Site name
Site description
Post ID
Post date
Post categories
Post tags
All post meta data, including custom fields
Search terms
Number of search results
Current user role

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.
Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.

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