[WordPress] 外掛分享： Swaptify

WordPress 外掛 Swaptify 的封面圖片。

前言介紹

  • 這款 WordPress 外掛「Swaptify」是 2025-08-01 上架。
  • 目前尚無安裝啟用數，是個很新的外掛。如有要安裝使用，建議多測試確保功能沒問題！
  • 上一次更新是 2025-12-22，距離現在已有 66 天。
  • 外掛最低要求 WordPress 6.8 以上版本才可以安裝。
  • 外掛要求網站主機運作至少需要 PHP 版本 8.0 以上。
  • 尚未有人給過這款外掛評分。
  • 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。

外掛協作開發者

swaptify |

外掛標籤

location | analytics | conditional | dynamic content | personalization |

內容簡介

```html
<ul>
<li>Swaptify WordPress 外掛可將 WordPress 與 Swaptify 的託管個性化軟體整合在一起。</li>
<li>Swaptify 的免費計劃「Nano」允許您每月執行 1000 次個性化「交換」。價格是基於使用量，您將完全控制您的月度預算和交換限制。</li>
</ul>
```

問題與答案：
1. Swaptify 有哪些功能？
- 基於規則和訪客類型建立個性化內容段落，進行「交換」。
- 在購買周期的每個階段，定制您的用戶旅程，提供相關的內容。
- 建立內容實驗並使用比 A/B 測試更快速、更有效的統計方法分析您最有影響力的內容。
- 使用 Swaptify 個性化和分析來通過持續改進您的用戶體驗來提升轉換率。

2. 為什麼要選擇 Swaptify？
- 直觀的交換構建工具，可以與經典編輯器、Gutenberg 和生成和接受短代碼的任何頁面構建器一起使用，例如 Elementor、WP Bakery、Divi 等。
- 託管基礎架構可以使您的配置和數據在網站重大變更時保留。
- 不閃爍的內容顯示。這可能看起來微不足道，但當您使用其他內容個性化工具時，您將很快明白這是一個重要的問題。
- 簡單的訪客種類觸發器，可以在頁面加載、元素點擊或自定義 JavaScript 上操作。
- 可輕鬆進行轉換跟蹤，可以鉤入現有的 Google Tag Manager 設置或獨立運行。
- 最佳的分析系統和報告，以分析每個導致轉換的交換的影響。
- 顧客轉換率平均提升 50%。

3. Swaptify 如何運作？
- 使用 WordPress 外掛建立內容段落。
- 填寫可交換的內容，並可選擇將每個交換分配給一個訪客類型。

原文外掛簡介

This plugin integrates WordPress with Swaptify’s hosted personalization software. Swaptify’s free plan, “Nano,” allows you to perform 1000 instances of personalized “swaps” every month. Pricing is usage-based with full control over your monthly budget and swap limit.
Swaptify’s personalization engine allows for flicker-free dynamic content, event-tracking, analytics, influential content reports, and easy portability to new website designs and infrastructures.
What Does Swaptify Do?

Build personalized segments of content that “swap” based on rules and visitor types.
Customize your user journey with relevant, contextual content at every stage of the purchase cycle.
Set up content experiments, and analyze your most influential content using a statical approach that is faster and more effective than A/B tests.
Use Swaptify personalization and analytics to improve conversion rates by making continual improvements to your user experience.

Why Choose Swaptify?

Intuitive swap builder that works with classic editor, Gutenberg, and any page builder that generates and accepts shortcodes, e.g. Elementor, WP Bakery, Divi, and more.
Hosted infrastructure allows your configurations and data to survive major website changes.
Flicker-free content display. This might seem like a small thing, but when you play with other personalization tools, you’ll quickly understand why this is a big deal.
Easy visitor type triggers on page load, element-click, or custom JavaScript.
Easy conversion tracking that can hook into existing Google Tag Manager setup or run independently.
Best-in-class Analytics system and Reports to analyze the influence of every swap that leads to a conversion.
Demonstrated lift in customer conversion rates by an average of 50%.

How Does it Work?

Create a content segment using the WordPress plugin.
Fill in your swappable content, optionally assigning each swap to a visitor type.
Paste the segment shortcode into your page builder wherever you want your swaps to show.
Set up your content display rules on the Swaptify website.
OPTIONAL: Create visitor type triggers to analyze user behavior and deduce what type of customer they are, and then power your swaps accordingly.
OPTIONAL: Set up conversion event tracking for page views, element clicks, form submissions, and any other detectable behavior. This will allow you to analyze your most influential content.
OPTIONAL: Set your maximum billing tier on the Swaptify website to control your costs and scale your usage based on success metrics.

Setting Visitor Types
Visitor types can be set explicitly, with the customer selecting their own use case, or they can be set implicitly based on the visitors’ behavior. Currently, Swaptify only sets one visitor type at a time. This is in order to accurately break down conversion rates by visitor type.
To show dynamic content from a range of customer-selected preferences, use a cookie to set their content preferences and Swaptify’s cookie rules to control your swaps.
Available Rule Conditions

First Time Visitor
Returning Visitor
Time Since Last Visit
Page Visited (any session)
Cookie Value
Date
Day of Week
Location
Referrer URL
Page Visit (this session)
Session Length
User Agent
Page URL
URL Parameters

Note: Rules override visitor types.
Analytics and Reports
Conversion events can be triggered via click, page view, or custom JavaScript with our easy integration tools. The JavaScript conversion tag can be used inside your existing Tag Manager setup and fire based on existing triggers. Once conversion events are flowing, Swaptify’s analytics reports will deduce your most influential content. Please note that in order to attribute conversions to content, Swaptify’s data model is built differently than Google Analytics. When a conversion is triggered, Swaptify resets the session so that it can attribute that conversion to the content that was seen leading up to it. This means that your data will often not match GA4. Swaptify’s data model also contains browser validation, which tends to exclude more robot traffic than GA4, but if you want to include that traffic to compare metrics across Swaptify and GA4, you can turn off the browser validation feature.
Getting Started Video Guide
Visit https://swaptify.com/getting-started/ to watch a video of the Swaptify set up process from start to finish.
External Services
The Swaptify Plugin connects to the Swaptify API to send usage data and return content. The information passed to the Swaptify API includes visitor IP address and page URL. This information is stored with Swaptify and used when analyzing visitor activity from page to page.
All data passed and stored to Swaptify falls under the Swaptify Privacy Policy and Terms and Conditions

各版本下載點

  • 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
  • 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Swaptify」來進行安裝。

（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。

1.0.0 | 1.1.0 | trunk |

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