
內容簡介
此外掛為 WordPress 外掛,可以在管理列上新增一個「測試資料」的連結,在點擊後將所在頁面的 URL 透過 Google's Structured Data Testing Tool 進行測試(需開啟管理列才可使用)。
結構化資料介紹
結構化資料標記描述了網頁上的各種對象及其屬性。例如,如果您的網站有菜譜,您可以使用標記來描述每個食品的屬性,例如該食品的概述、用於該菜的相關照片的 URL,以及該食品的整體用戶評分等。
當您為網上內容提供結構化資料標記時,您就可以將內容放入 Google 搜索功能的兩個類別中:
豐富結果 - 對於像菜譜、文章和視頻等的內容,結構化資料可以出現在豐富卡片作為單個元素或項目列表。其他類型的結構化資料也可增強您的網站在搜索中的外觀,例如使用面包屑或站內搜索框。
知識圖譜 - 如果您是某些內容的權威,Google 可將您網站上的結構化資料視為事實並將其導入知識圖譜,在搜索和 Google 其他內容中提供主要答案。知識圖譜卡片會出現在關於組織和事件的權威資料。包括电影评测、影視播放行動在內的一些排名內容也可能會出現在知識圖譜卡片中,但僅當與知識圖譜實體對應後。
進一步了解
外掛標籤
開發者團隊
原文外掛簡介
Adds a “Test Data” link in the admin bar (when viewing any page or post) which opens the current URL in Google’s Structured Data Testing Tool. (You must have the admin bar enabled to see it.)
Introduction to Structured Data
Structured data markup describes things on the web, along with their properties. For example, if your site has recipes, you could use markup to describe properties for each recipe, such as the summary, the URL to a photo for the dish, and its overall rating from users.
When you provide structured data markup for your online content, you make that content eligible to appear in two categories of Google Search features:
Rich results — Structured data for things like recipes, articles, and videos can appear in Rich Cards, as either a single element or a list of items. Other kinds of structured data can enhance the appearance of your site in Search, such as with Breadcrumbs, or a Sitelinks Search Box.
Knowledge Graph cards — If you’re the authority for certain content, Google can treat the structured data on your site as factual and import it into the Knowledge Graph, where it can power prominent answers in Search and across Google properties. Knowledge Graph cards appear for authoritative data about organizations, and events. Movie reviews, and movie/music play actions, while based on ranking, can also appear in Knowledge Graph cards once they are reconciled to Knowledge Graph entities.
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