[WordPress] 外掛分享： SplashMaker

WordPress 外掛 SplashMaker 的封面圖片。

前言介紹

  • 這款 WordPress 外掛「SplashMaker」是 2021-09-12 上架。
  • 目前有 10 個安裝啟用數。
  • 上一次更新是 2023-04-27，距離現在已有 739 天。超過一年沒更新，安裝要確認版本是否可用。以及後續維護問題！
  • 外掛最低要求 WordPress 5.0 以上版本才可以安裝。
  • 外掛要求網站主機運作至少需要 PHP 版本 7.0.33 以上。
  • 尚未有人給過這款外掛評分。
  • 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。

外掛協作開發者

watershed5 | splashmetrics |

外掛標籤

crm | forms | automation | Smart Content | content personalization |

內容簡介

最易使用、功能強大且可擴充的 WordPress 智慧內容外掛程式

SplashMaker 提供動態個人化內容、行銷自動化和 CRM 整合，以及 Splashmetrics 買家旅程智慧和分析。

使用免費的 SplashMaker Basic 外掛程式，您可以輕鬆地：

建立智慧個人化表單，自動產生個人化代幣以用於內容標題和內容，並根據用戶需求動態提供特定的內容體驗。
管理個人化表單提交以跟踪潛在客戶和買家數據。
在 WordPress 內建立美觀、響應式和完全個人化的動態內容頁面，為用戶提供完全定制的內容體驗，而不是傳統的靜態 PDF 檔。

免費的 SplashMaker Basic WordPress 外掛程式包括以下功能：

個人化表單

通常，這個元件的運作方式與許多其他 WordPress 聯繫表單外掛程式相同，但有一些關鍵區別：

表單欄位
個人化代幣：在動態內容標題、段落內容等中使用這些代幣，以個人化該文本內容。例如，如果您輸入「嗨 [splash_token field=first_name]！」，買家的名字將出現在該位置。要在您的內容中複製代幣，只需點擊其藍色欄位即可將該項目複製到剪貼板中，然後將其粘貼到所需位置。

電子郵件：您會注意到，默認情況下，我們已經在這裡放置了電子郵件表單項目。原因是大多數行銷自動化和 CRM 平台都需要表單 / 聯繫人的電子郵件。如信息彈出視窗中所示，如果您正在使用 SplashMaker 的免費版本，則可以刪除此欄位，如果您想要創建一個完全自定義的表單。否則，如果您有第三方整合，它是鎖定的。

動態內容驅動器：這是表單中的另一個預設項目。根據您創建的動態內容頁面的標題，它確定為用戶提供哪個動態內容頁面。所以只需建立您想要提供的頁面 / 版本，輸入一個標籤以匹配這些頁面 / 版本的上下文，而 SplashMaker 負責其餘工作。

表單彈出窗口簡碼：將此簡碼放入此智慧內容資產的主要登錄頁面中。彈出視窗將自動顯示此表單，以允許用戶驅動您為此資產定義的動態內容體驗。要複製簡碼，只需點擊其藍色欄位即可將該項目複製到剪貼板中，然後將其粘貼到所需位置。

（*註：如果您有我們的高級 SmartDoc 主題之一，我們已經為您解決了這個問題。）

添加欄位
可添加到表單的欄位有兩種類型：標準欄位和自定欄位。只需選擇標準欄位，或輸入您想要創建的自定欄位名稱，並適當選擇「添加欄位」。新欄位將出現在「已添加欄位」部分，而「保存表單」按鈕將激活以指示更改。選擇該按鈕以保存配置並將這些新欄位移動到上方的表單部分。

以下是欄位類型之間的獨特區別...

添加標準欄位：這將添加通常出現在表單中的基本標準欄位。這些已完全映射並正確地生成代幣。此外，如果您正在使用我們其中一個帶有 MA / CRM 整合的高級封裝，SplashMaker 將自動將其映射到該平台 - 為您節省大量時間和麻煩。

添加自定欄位：這將添加各種自定欄位類型，例如 Hi。

原文外掛簡介

THE MOST EASY TO USE, POWERFUL, AND EXTENSIBLE SMART CONTENT PLUGIN FOR WORDPRESS
SplashMaker provides for dynamically personalized content, marketing automation and CRM integration, and Splashmetrics Buyer Journey intelligence and analytics.
With the free SplashMaker Basic plugin you can easily:

Create intelligent Personalization Forms that automatically generate personalization tokens to be used in the content titles and copy, and that dynamically serve users the specific content experience that fits their needs.
Manage the Personalization Form submissions to keep track of leads and Buyer data.
Build beautiful, responsive, and fully personalized Dynamic Content pages inside WordPress, providing your users completely bespoke content experiences instead of traditional, static PDFs.

The free SplashMaker Basic WordPress plugin includes the following:
PERSONALIZATION FORM
Generally, this component works like many other WordPress contact form plugins with a few critical distinctions:
Form Fields
Personalization Token: Use these tokens in your Dynamic Content headings, paragraph copy, etc. to personalize that text for the Buyer. For example if you enter “Hi [splash_token field=first_name]!” The Buyer’s first name will be used in that spot. To copy a token for use in your content, simply click in its blue field to copy that item to your clipboard, then paste it where you like.
Email: You’ll notice that by default, we already have the Email form item here. The reason for this is that most Marketing Automation and CRM (MA/CRM) platforms require emails for their forms/contacts. As you’ll see in the info-pop-up, if you are using the free version of SplashMaker, you can delete this field if you’d like to create a fully custom form. Otherwise, if you have a third-party integration, it is locked.
Dynamic Content Driver: This is another default item in the form. It determines which Dynamic Content page is served to the user based on their selection. The dropdown values are automatically generated based on the titles of the Dynamic Content pages you create. So just create the pages/versions you want to offer, enter a label for this dropdown to match the context of those pages/versions, and SplashMaker takes care of the rest.
Form Pop-Up Shortcode: Place this shortcode into the main landing page for this Smart Content asset*. The pop-up will automatically present this form to allow the user to drive the Dynamic Content experiences you’ve defined for this asset. To copy the shortcode, simply click in its blue field to copy that item to your clipboard, then paste it where you like.
(*Note: If you have one of our premium SmartDoc themes, we’ve already taken care of this for you.)
Add Fields
There are 2 types of fields that can be added to the form, Standard and Custom. Simply make a Standard field selection, or enter the name of the Custom field you want to create and select “Add Field” as appropriate. The new field(s) will show up in the “Added Fields” section and the “Save Form” button will activate indicating the change. Select that button to save the configuration and move these new fields to the form section above.
Here are the unique distinctions between the field types…
Add Standard Field: This will add the basic standard fields that are typically in forms. These are already fully mapped and correctly tokenized for you. Also, if you are using one of our premium packages with MA/CRM integration, these will be auto-mapped to that platform by SplashMaker – saving you a great deal of time and trouble.
Add Custom Field: This will add various custom field types such as Hidden, Text, TextArea, and Select. You can name the field as you see fit, and SplashMaker will use that to create the Personalization Token.
DYNAMIC CONTENT
This is the core smart content component of SplashMaker. It allows you to create custom experiences that will be dynamically served to users via their selection from the dropdown items in the Dynamic Content Driver field of the form, or, better yet, via direct Smart CTAs in your MA/CRM platform.
You simply create the versions (pages) of the smart content you want to present to your Buyers and name them to align with the above dropdown items. For example, you might use ABM buying roles such as End User, Influencer, and Decision Maker. Or Industry/Vertical versions, or Country, or Region, etc. You can use virtually any driver for these.
The Personalization Form component is directly tied to these Dynamic Content pages in 2 ways. First, whatever pages you title and publish here, will automatically show up on the Dynamic Content Driver dropdown in the form. All that is automated for you by SplashMaker.
Additionally, the Personalization Tokens from the Personalization Form component – e.g. [splash_token field=firstname] – can be placed into your page content to further personalize the copy and titles with the Buyer’s name, company name, title, etc. This too is automated for you by SplashMaker after you place the token.
All you need to do is focus on building out the Personalization Form and your Dynamic Content pages – and SplashMaker takes care of the rest.
Here are the premium add-ons you can leverage which greatly extend the power of SplashMaker:
SMARTDOC THEMES – PREMIUM
Instead of traditional PDFs for your eBooks, Case Studies, White Papers, Data Sheets, etc. – imagine dynamically-customizing and fully-responsive digital versions that automatically personalize to each and every Buyer. Yet, those Buyers can still print or save that personalized document to a traditional PDF – it’s just a completely bespoke version that only they will have. Now that’s powerful! That’s SplashMaker SmartDocs.
The SmartDoc Theme package for WordPress provides 2 distinct versions of a fully-responsive SmartDoc that is already set up to do all of the above and is ready for you to edit and make your own. For example, the extremely light-yet-powerful theme package provides all the needed free plugins for the content as shown (including the SplashMaker Basic plugin). We’ve even set up and formatted the print feature for you so that the end-user can print or save their custom SmartDoc as a PDF!
So, with the SmartDoc Theme you can quickly – and affordably – create dynamically customizing eBooks, Case Studies, White Papers, Data Sheets and much, much more. All for what you would likely pay for outmoded, static PDFs!
But – you can also take the design even further with other favorite WordPress plugins, widgets, etc. to make your Buyer Content Experiences like nothing else on the market. The sky’s the limit!
*Please note that Splashmetrics, Inc. is not responsible for the functionality or reliable performance of any third party plugins that come bundled with these SmartDoc Themes. Nor is Splashmetrics, Inc. responsible for assistance and/or support for said plugins. You must contact the original developers of those plugins for assistance and/or support.
SPLASHMETRICS INTEGRATION – PREMIUM
This annual subscription package provides all the basic tools of SplashMaker, but also adds the +Splashmetrics Platform Integration suite. This powerful, time-saving integration automates much of the setup of the various asset items (forms, scripts, pages, etc.) by leveraging the SplashLogic Specification you (the content creator) receive from a Splashmetrics customer.
With one click – most of this work is done for you!
This tool also provides a datapoint tester so that you can be sure your smart content is reporting the correct metrics to the Splashmetrics Analyze component. This way, you’re confident that your client is receiving the measurement data they expect.
SPLASHMETRICS+MA/CRM INTEGRATION – PREMIUM
This annual subscription package provides all the tools of SplashMaker+Splashmetrics, but also adds the +MA/CRM Platform Integration suite (such as HubSpot). This powerful integration allows you to map the SplashMaker Personalization Form fields directly into HubSpot via an OAuth connection. But it also allows you to automatically setup and populate custom fields in HubSpot for Buyer interaction data from within the SmartContent.
Finally, it provides an automated personalization URL “Smart CTA” to the SmartContent asset, complete with HubSpot personalization tokens, that you can provide your client. This allows your client’s HubSpot team to use this SmartLink within HubSpot to send known contacts directly to the asset with full personalization – but without having to deal with a form.
Greatly reduce the amount of time and cost put into the coordination and manual efforts of these kinds of MA/CRM integrations!
WHAT PEOPLE ARE SAYING ABOUT SPLASHMAKER
“ I’ve already forwarded to a client who needs to set up their ABM machine. This is great for that!” – Kim Salzer, Fractional CMO, Chief Outsiders

各版本下載點

  • 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
  • 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「SplashMaker」來進行安裝。

（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。

1.0.0 | trunk |

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