內容簡介
Socialized將社交媒體分享按鈕添加到您的文章、頁面和自定義文章類型中，並自動集成了使用活動參數的Google Analytics。當用戶使用這些按鈕分享您的文章時，他們可以分享一個自動生成或由您自定義的專屬URL。當社交媒體上的另一個用戶點擊該共享鏈接時，vanity URL將自動重定向他們到您的頁面並自動進行分析追踪。
通過將活動參數添加到目標URL中，您可以收集有關這些活動的整體效力的信息，並了解哪些活動更有效。例如，您的“夏季特賣”活動可能正在產生大量收入，但如果您在多個社交媒體平台上運行該活動，您需要知道哪個平台正在向您發送產生最多收入的客戶。或者，如果您通過電子郵件、視頻廣告和應用程序廣告運行不同版本的活動，您可以比較結果以瞭解您的營銷最為有效的地方。
當用戶點擊其中一個共享鏈接時，自動添加的活動參數將發送到Google Analytics中，並且相關的數據可在活動報告中使用。以下是自動添加的活動參數及其可能的值的列表：
utm_source。可能的值： facebook | twitter | linkedin | pinterest | email | vanity-url
utm_medium。可能的值： social
utm_content。可能的值： socialized-share-link
utm_campaign：可能的值： socialized | 在設置中定義
utm_term：可能的值： 通過在文章或頁面的metabox中的文本框中輸入定義 | 或Yoast SEO的“關鍵詞焦點”
您的永久鏈接結構不會受到影響。在保存文章時，隨機生成vanity URLs。 查看更多有關Google定制活動的信息。
外掛標籤
開發者團隊
② 後台搜尋「Social Media Share Buttons – Socialized」→ 直接安裝（推薦）
原文外掛簡介
Socialized adds social media sharing buttons to your posts, pages, and custom post types that are automatically integrated with Google Analytics using campaign parameters. When a user shares your post using these buttons, they can share a vanity URL that is either automatically generated or customized by you and is specific to that button. When another user on social media then clicks on that shared link, the vanity URL redirects them to your page with analytics tracking automatically.
By adding campaign parameters to the destination URLs, you can collect information about the overall efficacy of these campaigns, and also understand where the campaigns are more effective. For example, your “Summer Sale” campaign might be generating lots of revenue, but if you’re running the campaign on several social media platforms, you’ll want to know which of them is sending you the customers who generate the most revenue. Or if you’re running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective.
The campaign parameters that are automatically added are sent to Google Analytics when a user clicks on one of the shared links, and the related data is available in the campaigns reports. Below is a list of the campaign parameters that are added and their possible values:
utm_id – value: socialized
utm_source – possible value(s): facebook | twitter | linkedin | bluesky | pinterest | email | vanity-url
utm_medium – possible value(s): social | email | vanity-url
utm_content – possible value(s): socialized-share-link
utm_campaign – value: socialized | or define in Settings
utm_term – value: Defined by typing in the text field in the metabox on the post or page | or the “Focus keyphrase” by Yoast SEO
utm_creative_format – value: user-share-link
utm_marketing_tactic – value: prospecting
Shortened URLs
This plugin can automatically shorten your URLs without using any external URL shortener services or APIs! This makes it so your website’s domain is still the one being shared. You can also customize your short URLs.
Your permalink struture will not be affected. The randomly generated vanity URLs are automatically created when you save the post. Learn more about custom campaigns in Google.
Analytics Ready
When users click on your shortened URLs that get shared out in the wild, they automatically have customized parameters assigned. Google Analytics 4 automatically picks up on the UTM parameters but other analytics platforms like Piwik, Matomo, and any other home-grown platform!
Performance Friendly
All images have been optimized, minified JS and CSS, and you can choose to disable FontAwesome if your site is already loading it. JavaScript loads in the footer either asynchronously or with deferred loading to prevent impacting your site’s performance score.
Simple HTML & CSS
If you want to customize the look and feel, the HTML and CSS are very simple so that they can be easily overridden by you.
