WordPress 5.0+ PHP 7.4+ v1.1.1 上架：2026-02-10
內容簡介
RationalSEO 是一款專為現代網站設計的技術 SEO 外掛，提供全面的 SEO 需求，並避免資料庫膨脹、介面混亂及性能拖慢。它專注於直接影響搜尋引擎的功能，確保網站的最佳化。
【主要功能】
• 自訂標題標籤與描述
• Open Graph 和 Twitter Cards 支援
• JSON-LD 結構化數據輸出
• XML 網站地圖生成
• 編輯器整合與即時指標
• 可選的 AI 助手功能
外掛標籤
開發者團隊
⬇ 下載最新版 (v1.1.1) 或搜尋安裝
① 下載 ZIP → 後台「外掛 › 安裝外掛 › 上傳外掛」
② 後台搜尋「RationalSEO」→ 直接安裝（推薦）
📦 歷史版本下載
原文外掛簡介
Rational SEO provides 100% of the technical SEO requirements for modern sites with 0% of the database bloat, UI clutter, or performance drag.
Philosophy
Rational SEO rigorously rejects features that do not directly influence search engines or social crawlers:
No Content Scoring – No traffic lights, readability checks, or keyword density counters
No Dashboard – No “SEO Overview” widget or React-powered admin home
No Analytics – No ranking tracking or Google Search Console API integrations
No Frontend Assets – Zero CSS or JS files loaded on the frontend
No 404 Logging – Never writes 404 hits to the database
Features
Meta Tags
Custom title tags with configurable separator
Meta descriptions (manual or auto-generated from excerpt/content)
Robots meta (index/noindex control)
Canonical URLs
Google and Bing verification meta tags
Social Media
Open Graph tags (og:title, og:description, og:image, og:url, og:type, og:locale, og:site_name)
Twitter Cards (summary or summary_large_image)
Per-post social image override
Structured Data
JSON-LD schema output using @graph format
Organization or Person schema (configurable)
WebSite schema with publisher linking
WebPage schema
Article schema on posts/pages with author, dates, and images
XML Sitemaps
Sitemap index at /sitemap.xml
Per-post-type sitemaps with pagination
Transient caching with stale-while-revalidate
Content freshness filtering (exclude old content)
Post type exclusions
Editor Integration
Meta box on all public post types
Custom SEO title and description fields
Focus keyword field with real-time presence indicators (title, description, first paragraph, URL slug)
Noindex toggle per post
Canonical URL override
Social image override
Taxonomy term SEO fields (title, description, noindex, canonical)
Post Type Archives
Custom SEO title and description for each post type archive
Configure via Settings > Rational SEO > Archives tab
AI Assistant (optional)
AI-powered focus keyword suggestions
AI-generated SEO titles and meta descriptions
One-click “Suggest All” for keyword, title, and description together
Uses OpenAI GPT-4o-mini (requires your own API key)
Data sent only when you click — never in the background
External Services
This plugin connects to the following external services:
RationalWP Plugin Directory
This plugin fetches a list of available RationalWP plugins from rationalwp.com to display in the WordPress admin menu. Only the menu file version number is sent as a cache-busting query parameter. No user data is transmitted. The response is cached locally for 24 hours.
Service URL: https://rationalwp.com/plugins.json
Terms of Service: https://rationalwp.com/terms/
Privacy Policy: https://rationalwp.com/privacy/
OpenAI API (optional)
This plugin provides optional AI-powered SEO suggestions using the OpenAI API. When a site administrator configures an OpenAI API key in Settings > Rational SEO > General, users can click “Suggest” or “Generate” buttons in the post editor to receive AI-generated focus keywords, SEO titles, and meta descriptions.
Data is only sent when a user explicitly clicks an AI suggestion button. The data sent includes the post title and up to 2000 characters of post content (stripped of HTML), along with the user’s own API key for authentication. No data is sent automatically or in the background.
Service URL: https://api.openai.com/v1/chat/completions
Terms of Use: https://openai.com/policies/terms-of-use/
Privacy Policy: https://openai.com/policies/privacy-policy/
Hooks for developers
RationalSEO exposes a complete set of filters and actions so themes and plugins can customize or extend output without forking the plugin. All hooks were introduced in version 1.0.6.
Short-circuit filters
Return non-null to short-circuit default resolution; return null to fall through to internal logic.
These filters let you override the data that RationalSEO resolves internally. Return a non-null value to bypass the built-in logic entirely, or return null to let RationalSEO proceed as normal.
rationalseo_og_image_data — Return a (partial) image data array; missing keys are filled with safe defaults. Signature: ($pre, $context).
rationalseo_meta_description — Return a string to override the meta description. An empty string '' means “explicitly no description” and suppresses the tag. Signature: ($pre, $context).
rationalseo_post_seo_meta — Return an array of post SEO meta to override the database lookup. Signature: ($pre, $post_id).
rationalseo_term_seo_meta — Return an array of term SEO meta to override the database lookup. Signature: ($pre, $term_id).
Per-value filters
These filters run on the resolved value just before it is output. All use the signature ($value, $context).
rationalseo_document_title — string. The
tag value before output.<br />
rationalseo_canonical_url — string. The rel=canonical URL before output.<br />
rationalseo_robots — array. The robots directives array (joined with , for output).<br />
rationalseo_og_locale — string. og:locale value before output.<br />
rationalseo_og_type — string. og:type value (e.g. website / article) before output.<br />
rationalseo_og_title — string. og:title value before output.<br />
rationalseo_og_description — string. og:description value before output.<br />
rationalseo_og_url — string. og:url value before output.<br />
rationalseo_og_site_name — string. og:site_name value before output.<br />
rationalseo_twitter_card_type — string. twitter:card value before output.<br />
rationalseo_twitter_title — string. twitter:title value before output.<br />
rationalseo_twitter_description — string. twitter:description value before output.</p>
<p>Skip filters<br />
Return a truthy value to suppress an entire output block. Signature: ($skip, $context).</p>
<p>rationalseo_skip_meta_description — Skip the meta description tag entirely.<br />
rationalseo_skip_canonical — Skip the canonical link tag entirely.<br />
rationalseo_skip_open_graph — Skip all Open Graph tags entirely.<br />
rationalseo_skip_twitter_cards — Skip all Twitter Card tags entirely.</p>
<p>Example — disable Open Graph on the entire site:<br />
add_filter( 'rationalseo_skip_open_graph', '__return_true' );</p>
<p>Schema (JSON-LD) filters<br />
RationalSEO emits a single JSON-LD @graph containing the sitewide Organization (or Person), WebSite, and WebPage nodes, plus an Article node on singular views. Two filters let you reshape it:</p>
<p>rationalseo_singular_schema_type — string. The type resolved for a singular post type: article (default) keeps the Article entity, none omits the per-page entity while leaving the sitewide graph intact. Mirrors the per-post-type setting on the Schema tab. Signature: ($type, $post_type, $context).<br />
rationalseo_schema — array. The complete schema array (@context + @graph) just before output. Add, modify, or remove @graph nodes here. Returning an array with an empty @graph suppresses output entirely. Signature: ($schema, $context).</p>
<p>The $context array passed to both filters contains: mode (e.g. singular, front_page, archive_term), queried_object, post_id (the queried post ID on singular views, else 0), and term_id.<br />
Example — output a Google-valid in-person Event for an event_instance post type from your post meta.<br />
First, set that post type to “None” on the Schema tab so RationalSEO does not also emit an Article node. Then build the Event node from your own meta keys and append it to the graph (the node joins the same @graph, so the page still has a single JSON-LD script and keeps the sitewide Organization/WebSite/WebPage data).<br />
Google requires name, startDate, and a location with both a name and a full address for a physical event; image, endDate, eventAttendanceMode, description, organizer, and offers are recommended. The example includes the required fields unconditionally and adds the recommended ones only when the underlying data exists:<br />
add_filter( 'rationalseo_schema', function ( $schema, $context ) {<br />
// Only act on single views of the target post type.<br />
if ( 'singular' !== $context['mode'] ) {<br />
return $schema;<br />
}<br />
$post = get_post( $context['post_id'] );<br />
if ( ! $post || 'event_instance' !== $post->post_type ) {<br />
return $schema;<br />
}</p>
<p> // Replace every meta key below with the ones your post type actually uses.<br />
// Dates must be ISO 8601, e.g. 2026-09-01T09:00:00-07:00 (include the timezone).<br />
$start = get_post_meta( $post->ID, '_event_start', true );<br />
if ( empty( $start ) ) {<br />
return $schema; // startDate is required — no valid Event without it.<br />
}</p>
<p> // Required: name, startDate, and a Place location with name + full address.<br />
$event = array(<br />
'@type' => 'Event',<br />
'@id' => get_permalink( $post ) . '#event',<br />
'name' => get_the_title( $post ),<br />
'startDate' => $start,<br />
'eventAttendanceMode' => 'https://schema.org/OfflineEventAttendanceMode',<br />
'eventStatus' => 'https://schema.org/EventScheduled',<br />
'location' => array(<br />
'@type' => 'Place',<br />
'name' => get_post_meta( $post->ID, '_venue_name', true ),<br />
'address' => array(<br />
'@type' => 'PostalAddress',<br />
'streetAddress' => get_post_meta( $post->ID, '_venue_street', true ),<br />
'addressLocality' => get_post_meta( $post->ID, '_venue_city', true ),<br />
'addressRegion' => get_post_meta( $post->ID, '_venue_region', true ),<br />
'postalCode' => get_post_meta( $post->ID, '_venue_postal', true ),<br />
'addressCountry' => get_post_meta( $post->ID, '_venue_country', true ),<br />
),<br />
),<br />
);</p>
<p> // Recommended: add each only when its data is present.<br />
$end = get_post_meta( $post->ID, '_event_end', true );<br />
if ( ! empty( $end ) ) {<br />
$event['endDate'] = $end;<br />
}</p>
<p> $image = get_the_post_thumbnail_url( $post, 'full' );<br />
if ( $image ) {<br />
$event['image'] = array( $image );<br />
}</p>
<p> if ( has_excerpt( $post ) ) {<br />
$event['description'] = wp_strip_all_tags( get_the_excerpt( $post ) );<br />
}</p>
<p> $organizer = get_post_meta( $post->ID, '_event_organizer', true );<br />
if ( ! empty( $organizer ) ) {<br />
$event['organizer'] = array(<br />
'@type' => 'Organization',<br />
'name' => $organizer,<br />
);<br />
}</p>
<p> // Admission/ticketing, if the event sells entry. Free events can omit this.<br />
$price = get_post_meta( $post->ID, '_event_price', true );<br />
if ( '' !== $price ) {<br />
$event['offers'] = array(<br />
'@type' => 'Offer',<br />
'price' => $price,<br />
'priceCurrency' => 'USD',<br />
'availability' => 'https://schema.org/InStock',<br />
'url' => get_permalink( $post ),<br />
);<br />
}</p>
<p> $schema['@graph'][] = $event;<br />
return $schema;<br />
}, 10, 2 );</p>
<p>Online or hybrid events differ: set eventAttendanceMode accordingly and provide the stream URL as a VirtualLocation (array( '@type' => 'VirtualLocation', 'url' => ... )) instead of (or alongside) the physical Place.<br />
The same pattern works for Product, Recipe, FAQPage, or any other Schema.org type — build the node from your meta and append it to $schema['@graph']. Setting the post type to “None” first prevents a duplicate Article node; leaving it on “Article” keeps both. Always confirm the final output on a live URL with Google’s Rich Results Test, since it cannot read a local-only site.<br />
Action injection points<br />
These actions fire immediately before and after each social meta block is emitted. They fire only when the block is not skipped via the corresponding skip filter. Signature: do_action( '...', $context ).</p>
<p>rationalseo_before_open_graph — Fires before the Open Graph tags are output.<br />
rationalseo_after_open_graph — Fires after the Open Graph tags are output.<br />
rationalseo_before_twitter_cards — Fires before the Twitter Card tags are output.<br />
rationalseo_after_twitter_cards — Fires after the Twitter Card tags are output.</p>
<p>Example — append a custom og:* tag after the standard Open Graph block:<br />
add_action( 'rationalseo_after_open_graph', function( $ctx ) {<br />
// Append extra og:* tags here.<br />
echo "<meta property=\"og:custom\" content=\"value\" />\n";<br />
} );</p>
<p>The $context array<br />
All per-value filters, skip filters, and action hooks receive a $context array as their last argument. It is built by the internal build_context() method and always contains the following keys:</p>
<p>mode — string. One of: front_page, home, singular, archive_term, archive_post_type, archive_author, archive_date, search, 404, fallback.<br />
queried_object — mixed. Result of get_queried_object() at resolution time. May be WP_Post, WP_Term, WP_Post_Type, WP_User, or null.<br />
post_id — int. Queried post ID when on a singular view; 0 otherwise.<br />
term_id — int. Queried term ID when on a taxonomy archive; 0 otherwise.</p>
<p>Worked example<br />
Override og:type to event for a custom post type, leaving all other post types unchanged:<br />
add_filter( 'rationalseo_og_type', function( $type, $context ) {<br />
if ( 'singular' === $context['mode'] && 'tribe_events' === get_post_type( $context['post_id'] ) ) {<br />
return 'event';<br />
}<br />
return $type;<br />
}, 10, 2 );</p>
<p>(tribe_events is illustrative — works for any CPT slug.)
</p>
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