內容簡介
截至 2017 年 1 月，已有超過 6 億設備安裝廣告攔截器。
這個數字在過去一年裡增加了 30%。
Publica 為線上發布者提供工具，以解決這個不斷增長的問題。
Publica 的方法是一個簡單的 2 階段解決方案，可在最小化使用者的不滿意度的同時高效地恢復失去的收入。
第一階段：免費分析
我們提供一個免費的分析套件，以監視廣告攔截器對您的網站的影響。一旦啟用 Publcia 外掛，您將獲得訪問以下指標的一個儀表板：
* 不同垂直（按國家、按設備等）上的廣告攔截器滲透率
* 廣告攔截器對網站性能的影響 - 頁面加載時間、跳出率等
第二階段：廣告恢復
發布者可以直接在其 Publica 使用者界面中啟用廣告恢復。Publica 成功集成了所有主要的線上視頻播放程序，並兼容任何廣告伺服器。只需提供您想恢復的標籤，Publica 將處理其餘部份。您可以訪問恢復儀表板，以密切監視已恢復多少廣告。
聚焦於視頻
我們認為，視頻是結合有效的貨幣化和高品質的用戶體驗的最佳方式。因此，我們提供解決方案，以向使用者顯示線上視頻廣告並繞過廣告攔截器。您可以自己提供需求或請求 Publica 為您提供需求。即使您今天不使用視頻廣告來貨幣化您的網站，我們的視頻專家也可以幫助您實現視頻策略。
支援通知
Publica Ad Recovery for WordPress 是根據 GPLv2 許可證提供的開源軟體。如需支援，請發送電子郵件至 [email protected]，電子郵件主題中請注明「WordPress Help」。
請提供以下信息：
1. 帳戶電子郵件
2. WordPress 博客 URL
3. 問題描述。
用法
我該如何管理我的 Publica 帳戶？
請訪問 https://console.getpublica.com/ 以管理您的 Publica 帳戶。
歸屬
VIDEOJS
外掛標籤
開發者團隊
原文外掛簡介
As of January 2017, over 600 million devices have an ad blocker installed.
This number has increased by 30% over the last year.
Publica provides online publishers with the tools to address this growing issue
The Publica approach is a simple, 2-step solution to efficiently recover lost revenue while keeping user frustration at a minimum.
Step 1: Free Analytics
We provide a free analytics suite to monitor the impact of ad blockers on your website. Once the Publcia plugin is activated, you will get access to metrics such as:
* ad block penetration across verticals – by country, by device…
* impact of ad blockers on site performance – page load time, bounce rate…
Step 2: Ad Recovery
Publishers can then activate Ad Recovery directly in their Publica user interface. Publica integrates with all major online video player and is compatible with any ad server. Provide the tag you wish to recover and Publica will take care of the rest. You will access a Recovery dashboard to closely monitor how many ads have been recovered.
Focus on Video
We believe that video is the best way to combine efficient monetization and high quality user experience. As a result, we bring solutions to deliver Instream and Outstream formats to ad block users. You can deliver your demand or ask Publica to source demand for you. Even if you don’t monetize your site with video ads today, our video experts can help you implement a video strategy.
Support Notice
Publica Ad Recovery for WordPress is available as open source under the GPLv2 license. For support, please send an email to [email protected] with “WordPress Help” in the email subject.
Please include the following information:
1. Account Email
2. WordPress Blog URL
3. Description of the problem.
Usage
How do I manage my Publica Account?
Please visit https://console.getpublica.com/ to manage your Publica account.
Attribution
VIDEOJS