內容簡介
透過啟發讀者的行動，讓您的內容有所不同。
Public Good 的按鈕、卡片和聊天小工具能夠向您的讀者展示在靈感的瞬間採取行動的能力，並與您的內容進一步互動。 從自然災害、暴力到動物虐待等數十個問題，我們的小工具可協助將您的觀眾連接至與您內容相關的非營利組織。
我們為任何希望使其內容有影響力的人而設計了這款外掛程式。通過機器學習和人工分析的輕量級、即插即用解決方案，我們可以為每個媒體合作夥伴提供定制的結果。媒體合作夥伴還可以配置外掛程式，以按原因、位置、組織、特定操作或其他能夠激勵讀者採取行動的因素提供特定和定制的結果。
與 CNN、Tribune、Gannett、Upworthy、Lyft 等出版商和品牌一起加入使用 Public Good 技術使其內容可行動化、增加用戶互動並衡量其故事的積極影響的行列中。
如果您代表媒體組織或品牌，請通過 [email protected] 與我們聯繫，我們可以為您提供符合組織目標的實施計劃。
外掛標籤
開發者團隊
原文外掛簡介
Publishers use the Public Good plugin to “make the news actionable” which drives both reader engagement and incremental revenue. We pay media partners premium viewable CPMs between $4 – $8. We also offer opportunities to deliver campaigns that drive positive engagement for the publication and it’s community at no charge.
Here’s how it works, the plugin embeds Public Good Action Units in content empowering readers to take action on what they just read about. Example actions include help hurricane victims, nominate a hero, learn more, pledge for change, write a message of hope, advocate, pledge, donate, etc. Brands and nonprofits sponsor these units to drive awareness and engagement in their purpose and social impact work.
Become an approved Public Good media partner to drive revenue and reader engagement
Public Good is the leading digital purpose marketing channel for today’s leading brands including L’Oreal, CVS Health, Unilever, Pfizer, Allstate, Pepsi, Verizon, and American Lung Association to name a few. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content. Key benefits of partnership with Public Good include:
Premium CPM to the publisher from brand-sponsored campaigns
Reader Engagement & Data
Full reporting and metrics
Insights into what your readers care about
First party data from reader actions taken
Increased publisher net promoter score
Increased engagement metrics including time on page
Full compliance with privacy rules including GDPR, CCPA, and new Safari and Chrome privacy features
Our media partners include CNN, The Guardian, Huffpost, Flipboard, Hearst, Upworthy, the Discovery Network and hundreds of local publications as well.
If you represent a media organization or brand, please contact us at [email protected]. Our team will assist you by providing implementation support, discuss how you can develop campaigns with us, and establish revenue reporting and payment plans.