內容簡介
Plausible Analytics 是一款簡單、輕量且注重隱私的 WordPress 分析外掛，提供 Google Analytics 的替代方案。透過乾淨的分析控制台，使用者能輕鬆了解網站統計、流量、內容與轉換，且不會影響網站速度或需要複雜設置。
【主要功能】
• 簡潔的分析控制台，快速查看關鍵指標
• 無需使用 Cookie，完全遵循 GDPR、CCPA 和 PECR
• 輕量化腳本，對網站性能影響極小
• 提供 30 天免費試用，無需信用卡
• 獨立運營，無負債，採取訂閱模式
外掛標籤
開發者團隊
📦 歷史版本下載
原文外掛簡介
Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress.
Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup.
No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR.
Live Demo.
You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required.
We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us.
Visit our website for full details.
Why WordPress users choose Plausible
Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand.
“I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO
“I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta
Here are the main reasons that WordPress users love Plausible.
Simple analytics dashboard for WordPress
Get all your key metrics in a single, clear dashboard.
See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus.
Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute.
Lightweight analytics that won’t slow your WordPress site
Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics.
Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance.
More accurate analytics you can trust
Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools.
First-party tracking option helps bypass blockers
No data sampling or estimation
Count more real visitors compared to traditional analytics tools
Features a real time dashboard, that’s actually real time
Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices.
WordPress analytics without cookies or consent banners
Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc.
No cookies
No personal data collection
No persistent identifiers
No cross-site or cross-device tracking
Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
You can track your traffic without showing cookie consent banners.
Track events, content, marketing campaigns and revenue
Understand how people use your site and what drives results.
Track:
Engagement and behavior — scroll depth, bounce rate and time on page
Content performance — top pages, entry pages, authors, categories and taxonomies
Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks
Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social
Custom events — define your own goals and conversions without writing code
Revenue and funnels — track purchases, conversion rates and customer journeys
Built-in WooCommerce and Easy Digital Downloads analytics
Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution.
Track activities like adding to cart, removing from cart, entering checkout and completing a purchase
Track revenue and conversions automatically
View the full purchase funnel from product view to checkout
Measure cart abandonment and drop-off points
Understand which channels drive sales
Shareable and client-friendly dashboards
Your stats are private by default but can be shared.
Public dashboards via custom links
Private links with optional password protection
Team access with user roles
Open source and transparent
Plausible is open source software. You can inspect and verify the code on GitHub.
We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too.
Smooth transition from Google Analytics
Switching from Google Analytics is simple and you won’t lose the insights that matter.
Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one.
Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience.
Built for WordPress
Plausible fits naturally into how WordPress sites are built and managed:
Works with any WordPress theme
Compatible with caching and performance plugins
Works with multilingual sites built with WPML, with each language domain on its own dashboard
No need to edit theme files or use tag managers
Simple setup with no coding required
View your stats directly in your WordPress dashboard
Google Analytics alternative for WordPress
If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity.
No overwhelming reports or menus
No data sampling
No complex configuration
One intuitive dashboard
No GDPR, CCPA, PECR, etc., compliance headaches
Who is this for?
Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage
Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels
WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys
Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards
Product teams and startups measuring user behavior, key events and conversion funnels without complex setup
Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners
Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience
Features
Easy setup and integration
Automatically includes tracking code in your site header
Simple plugin settings page with onboarding guide
Works with caching plugins and CDNs
Proxy support to bypass ad blockers and improve stats accuracy
Import your historical Google Analytics stats
Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features
WordPress-specific tracking
Automatically track post authors, categories and custom taxonomies for deeper content insights
Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically
Track events without coding using CSS classes directly in the WordPress editor
No JavaScript knowledge required — everything can be configured from the plugin settings
Disable tracking for admin users or selected user roles
Ecommerce and conversions
WooCommerce and Easy Digital Downloads integration
Revenue tracking
Conversion tracking and funnels
Campaign tracking with UTM parameters
Integrate with Google Search Console for search queries data within Plausible dashboard
Insights and reporting
One-page dashboard with all key metrics
View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too)
Email and Slack reports
Traffic spike notifications
Filter and segment by any metric
For more information: How to setup Plausible Analytics WordPress plugin.
Pricing
Plausible Analytics is a subscription-based service.
Free 30-day trial
No credit card required
No data selling or tracking
We’re funded by our customers, not by collecting or selling personal data.
