[WordPress] 外掛分享： Pixelavo – Facebook Pixel Conversion API (CAPI) / Server Side Tracking

WordPress 外掛 Pixelavo – Facebook Pixel Conversion API (CAPI) / Server Side Tracking 的封面圖片。

前言介紹

  • 這款 WordPress 外掛「Pixelavo – Facebook Pixel Conversion API (CAPI) / Server Side Tracking」是 2023-03-10 上架。
  • 目前有 600 個安裝啟用數。
  • 上一次更新是 2025-04-30，距離現在已有 3 天。
  • 外掛最低要求 WordPress 5.0 以上版本才可以安裝。
  • 有 2 人給過評分。
  • 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。

外掛協作開發者

tarekht | hasthemes | aslamhasib | yeasinrony | zenaulislam |

外掛標籤

Meta Pixel | woocommerce | Facebook Pixel | conversion tracking | Server Side Tracking |

內容簡介

• Pixelavo is a plugin that connects Facebook pixel to an online store for gathering vital information about store visitors to create personalized Facebook advertisements

• It has features including advanced tracking, custom audience creation, and retargeting tools to improve marketing campaigns, targeting and increase actual buyers

• It is user-friendly and has seamless integration with WordPress, event tracking, custom event tracking, automatic event matching, GDPR compliance, real-time event tracking and debugging tools

• Pro features include multiple pixel support and seamless WooCommerce integration

• Facebook Conversions API allows businesses to send website or app conversion data directly to Facebook servers to track actions such as purchases, sign-ups, and other valuable events to optimize advertising campaigns

• Benefits include improved data accuracy and bypassing browser-based tracking

• Overall, Pixelavo is a comprehensive solution for implementing Facebook Conversions API and server-side tracking on WordPress website keeping data accuracy, privacy compliance and campaign optimization in mind.

原文外掛簡介

Pixelavo is a plugin that facilitates the quick and easy connection of your Facebook pixel (Now Meta Pixel) to your online store. By utilizing the Facebook Pixel, you can gather vital information about your store’s visitors, which can be leveraged to craft personalized Facebook advertisements. Consequently, this can generate additional traffic and sales for your online store. For individuals seeking to enhance their Facebook marketing campaigns with simplicity, Pixelavo serves as a valuable resource.
The plugin comes with a range of features to help you improve your marketing campaigns, including advanced tracking capabilities, conversion tracking, custom audience creation, and retargeting tools. You can use the insights gathered by Pixelavo to create targeted and effective Facebook ads, which will increase the chances of converting potential customers into actual buyers.
Pixelavo is designed to be user-friendly, making it easy for anyone to install and use. Whether you’re a beginner or an experienced marketer, Pixelavo provides you with the tools you need to improve your Facebook advertising campaigns and grow your online eCommerce business.
Purchase Pro | Documentation | Support
Key features:

Seamless integration: Pixelavo seamlessly integrates with WordPress, allowing businesses to quickly and easily implement the Conversions API and server side tracking on their website.
Event tracking: With Pixelavo, businesses can track a variety of events on their website, including purchases, leads, pageviews, and more. This data can be used to optimize Facebook advertising campaigns and improve targeting.
Custom event tracking: In addition to standard events, Pixelavo allows businesses to track custom events, such as button clicks, form submissions, or any other actions that are valuable to their business.
Automatic event matching: Pixelavo automatically matches events on the website to the corresponding events in Facebook Ads Manager, making it easy to track conversions and optimize campaigns.
Real-time event tracking: Pixelavo provides real-time event tracking, allowing businesses to quickly see how users are interacting with their website and make data-driven decisions about their advertising campaigns.
Exclude Roles: Exclude members of your team to ensure your Pixel data remains accurate. You can exclude specific WordPress user levels, such as Admins, Editors, and Contributors.
Product Feed: Create powerful Dynamic Product Ads and Custom Audiences for improved ad targeting and greater marketing success.
Create Custom Events: Interested in crafting personalized events to precisely monitor activities on your site, including page visits, button clicks, and link interactions? Crafting custom events is effortlessly achievable with Pixelavo.

Available Events:
Pixelavo supports tracking of numerous Facebook pixel events, including:

View Content
View Category
Search
Remove From Cart
Add To Cart [Pro]
Initiate Checkout [Pro]
Purchase [Pro]
Refund [Pro]
Subscription [Pro] (SubscriptionCreated, SubscriptionRenewed & SubscriptionCancelled)
Customize Product (WooCommerce Only) [Pro]
PageScroll
TimeOnPage
FormSubmission (Fluent Forms, Contact Form 7 & WPForms)
Download
CompleteRegistration
Login
InternalLinks [Pro]
ExternalLinks [Pro]
Video (YouTube, Vimeo & SelfHosted) [Pro],

Integrations:

Woocommerce: Pixelavo seamlessly integrates with WooCommerce, making it one of the best Facebook Pixel plugins for WooCommerce users looking to enhance Facebook Analytics and improve targeted advertising. With Pixelavo’s conversion tracking and server-side tracking capabilities, WooCommerce store owners can efficiently track key events like purchases, add-to-cart actions, and product views to optimize Facebook retargeting and boost conversion rates.
Easy Digital Downloads (EDD) Pixelavo also supports Easy Digital Downloads (EDD), allowing digital product stores to leverage Facebook Pixel Events and track conversion data with accuracy. By integrating EDD with Facebook’s Conversions API, Pixelavo enables businesses to create more effective Facebook retargeting campaigns, gather valuable analytics, and gain insights into customer behavior for better-targeted advertising and growth.

Overall, Pixelavo provides businesses with a comprehensive solution for implementing the Facebook Conversions API and server-side tracking on their WordPress website, with a range of features designed to improve data accuracy, privacy compliance, and campaign optimization.
Pro Features:

Multiple pixel support: Pixelavo allows businesses to add multiple Facebook Pixels to their website, making it easy to track data across different ad accounts or campaigns.
WooCommerce integration: Pixelavo integrates seamlessly with WooCommerce, allowing businesses to track purchases and other events related to their online store.
Easy Digital Downloads (EDD): Pixelavo effortlessly integrates with Easy Digital Downloads, providing businesses with the capability to track purchases and various events related to their online store..
Exclude Bouncing Visitors: Use our Time Delay setting to prevent bouncing visitors from triggering your Facebook pixel event on product pages. By setting a time delay, the event will only fire after your visitor has spent a specified amount of time on your product page.
Advanced Matching: Enable Advanced Matching for all events. According to Facebook, advanced matching has assisted businesses in increasing attributed conversions by 10% and campaign reach by 20% through retargeting.
Additional user information: Include HTTP referrer, user language, post categories, and tags as event parameters, allowing you to build more precise custom audiences.
Additional Purchase Information: Include extra details such as coupon codes (if used) and shipping information as parameters with the Purchase event, enabling you to build more targeted and effective custom audiences.

Facebook Conversions API
Facebook Conversions API (formerly known as the Server-Side API) is a tool that allows businesses to send their website or app conversion data directly to Facebook’s servers, bypassing the need for browser-based tracking methods like the Facebook Pixel.
Using the Conversions API, businesses can track actions such as purchases, sign-ups, and other valuable events that occur on their website or app. This data can then be used to optimize Facebook advertising campaigns, such as retargeting ads to users who have already taken specific actions on the business’s website or app.
Some benefits of using Facebook Conversions API include:

Improved accuracy: By bypassing the need for browser-based tracking, businesses can ensure that all conversion data is captured accurately, even if a user’s browser settings or ad-blocking software prevent the Facebook Pixel from tracking their actions.
Increased privacy: Because the Conversions API sends data directly to Facebook’s servers, businesses can reduce the amount of user data that is shared with third-party trackers, potentially improving user privacy and security.
Greater control: The Conversions API allows businesses to track and send custom data points to Facebook, giving them greater flexibility and control over how they track and optimize their advertising campaigns.
Reduced data loss: Because the Conversions API relies on server-to-server communication, rather than browser-based tracking, businesses can reduce the risk of data loss due to issues like browser crashes or network outages.

Overall, the Facebook Conversions API can provide businesses with a more accurate, flexible, and privacy-focused way to track and optimize their Facebook advertising campaigns.
👨‍💻 Need Help?
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各版本下載點

  • 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
  • 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Pixelavo – Facebook Pixel Conversion API (CAPI) / Server Side Tracking」來進行安裝。

（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。

1.0.0 | 1.0.1 | 1.0.3 | 1.0.4 | 1.0.5 | 1.0.6 | 1.0.7 | 1.0.8 | 1.0.9 | 1.1.0 | 1.1.1 | 1.1.2 | 1.1.3 | 1.1.4 | 1.1.5 | 1.1.6 | 1.1.7 | 1.1.8 | 1.1.9 | 1.2.0 | 1.2.1 | 1.2.2 | 1.2.3 | 1.2.4 | 1.2.5 | 1.2.6 | 1.3.0 | trunk |

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