[WordPress] 外掛分享: NPS computy

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內容簡介

關於 NPS。
這個方法的創始人是 Frederic Reicheld,他於 2003 年 12 月在哈佛商業評論發表文章The One Number You Need to Grow(中文譯名《您需要的唯一一個數字》),首次提出了這種方法。在 2006 年,他推出了一本名為The Ultimate Question: Driving Good Profits and True Growth(中文譯名《終極問題:締造良好利潤和持續增長》)的書籍。
文章“The One Number You Need to Grow”的鏈接:https://hbr.org/2003/12/the-one-number-you-need-to-grow
系統的說明: https://en.wikipedia.org/wiki/Net_Promoter
Net Promoter Score 只是一個概念,您可以自行決定是否使用。

具體來說,為了確定顧客對項目的忠誠度,創建了 NPS 指數。什麼是 NPS 顧客忠誠度指數?
顧客忠誠度指數 (NPS) (淨推薦指數) 是公司用來確定其顧客態度的度量標準。
擁有高 NPS 的公司在長期內有更多的機會成長和獲利。
要計算 NPS 指數,您需要對客戶進行簡單的調查。調查包含一個問題:
您會建議此公司給朋友嗎?
答案基於十分制。

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原文外掛簡介

About NPS.
The founder of the method is Frederic Reicheld, who first announced the method in the article The One Number You Need to
Grow, published in Harvard Business Review in December 2003. In 2006, he released a book entitled
The Ultimate Question: Driving Good Profits and True Growth.
Link to the article “The One Number You Need to Grow”: https://hbr.org/2003/12/the-one-number-you-need-to-grow
Description of the system: https://en.wikipedia.org/wiki/Net_Promoter
Net Promoter Score this is just a concept and you can use it at your discretion.
Specifically to determine the degree of customer loyalty to your project, the NPS index was created. What is the NPS customer loyalty index?
The Customer Loyalty Index (NPS) (Net Promoter Score) is a metric that companies use to determine the attitude of their customers.
Companies with high NPS have more opportunities to grow and make a profit in the long term.
To calculate the NPS index, you need to conduct a simple survey of your customers. The survey consists of one question:
How likely would you advise this company to a friend?
The answers are based on a ten-point scale.
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