內容簡介
Metrion 是一款 WordPress 原生追蹤外掛，透過直接整合 WordPress 與 WooCommerce 內建觸發機制來收集電商及潛在客戶互動數據，免除繁複的技術部署成本，確保最高的數據準確度。
【主要功能】
• 第一方與伺服器端追蹤，提升數據準確性
• 支援 Google Ads、Meta Ads、Microsoft Ads 轉換追蹤
• 內建同意管理平台整合（如 Cookiebot、Cookieyes）
• 進階廣告封鎖偵測與事件閘控機制
• Google Analytics 4 伺服器端整合
• 支援動態再行銷及 Meta CAPI 串接
外掛標籤
開發者團隊
📦 歷史版本下載
原文外掛簡介
WordPress native tracking plugin
Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.
Full Metrion Feature List
First party & server-side tracking
Advanced track-blocking detection
Consent Management Platform integrations
No data storage in cookies/browser storage before explicit consent (optional setting)
Event floodgating to prevent tracking before proper consent is given
Front-end event brokering
Server-side event brokering
Google Ads conversion tracking
Google Ads enhanced conversion tracking (Through Google Ads API)
Google Ads enhanced lead tracking
Google consent mode V2 (optional)
Google dynamic remarketing tracking for retail vertical
Meta Ads pixel implementation
Meta Conversion API integration (CAPI)
Meta Ads Advantage+ catalog ads tracking
Microsoft Ads conversion tracking
Microsoft Ads conversion enhancement through conversion uploading
Microsoft Ads consent mode
Microsoft Ads dynamic remarketing list functionality
Google Analytics 4 sever-side
External services
This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.
Metrion tracking API
When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:
– Visit
– Page view
– Product view
– Product list view
– Search result list view
– Add to cart
– Cart view
– Checkout start
– Purchase
– Form submits
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.
This data is temporarily stored for conversion attribution purposes. Read more about our terms of use and privacy policy.
Google Ads Tracking
When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in Metrion’s, the user interaction data can be shared with Google Ads.
Read more about the terms of use and privacy policy.
Meta Ads Tracking
When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.
Read more about the terms of use and privacy policy.
Microsoft Ads Tracking
When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.
Read more about the terms of use and privacy policy.
TikTok Ads Tracking
When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.
Read more about the terms, policies and guidelines and privacy policy.
