前言介紹
- 這款 WordPress 外掛「Markight woocommerce connector」是 2021-12-21 上架。
- 目前尚無安裝啟用數，是個很新的外掛。如有要安裝使用，建議多測試確保功能沒問題！
- 上一次更新是 2022-04-13，距離現在已有 1117 天。超過一年沒更新，安裝要確認版本是否可用。以及後續維護問題！
- 外掛最低要求 WordPress 5.2 以上版本才可以安裝。
- 外掛要求網站主機運作至少需要 PHP 版本 7.0 以上。
- 尚未有人給過這款外掛評分。
- 還沒有人在論壇上發問，可能目前使用數不多，還沒有什麼大問題。
外掛協作開發者
外掛標籤
export | extract | markight | products | woocommerce |
內容簡介
這個外掛是設計用來自動傳送銷售數據到 Markight 資料分析平台。
Markight 是 Dataigest 公司提供的一個解決方案。我們於 2021 年開始工作，旨在提供一個針對數據驅動的保留型行銷的客戶分析平台，幫助電子商務從現有客戶中獲取更多的收益。
我們是由全球專業人士組成的團隊，致力於與最好的數據科學家和商業專業人士合作，希望通過我們與客戶在行銷和客戶體驗領域的合作，產生影響。
以下列出了一些 Markight 的功能！
客戶分群
使用數據科學技術，您的公司可以計算大量歷史交易數據，並使用一種稱為 RFM 分群的方法將所有客戶分為不同的組別。
關鍵績效指標監控
追蹤關鍵績效指標 (KPI) 可以指導企業做出更好的銷售和獲利決策，但獲取可行的日常報告通常需要使用大量資源進行數據收集和視覺化。
預測和建議性分析
您一定聽說過 "那些無法記得過去的人注定要重蹈覆轍" 這句話。我們認為追蹤和分析過去是避免重蹈覆轍的關鍵。因此，我們提供了一個機會，讓您可以追蹤客戶的購後行為，幫助您實施有效的策略，以避免在未來失去客戶。
流失預測
使用數據、算法和機器學習，這個工具可以在發生流失之前預測客戶的流失。要使用這個功能，您可以選擇特定的時間段或客戶組別，回答以下問題：
我的客戶在未來的 x 天內會流失嗎？
哪個客戶組別在未來的 x 天內可能流失？
購買間隔時間
根據客戶在過去的購買行為，這個分析可以檢查第二、第三次及之後的購買的平均客戶再購買率，以預測他們未來的購買模式。通過這種方式，您可以識別出具有以下特徵的客戶：
即將流失的客戶
即將購買的客戶
購買時間間隔較長的客戶
購買間隔時間較短的客戶
產品表現
管理大量產品，讓零售商的類別經理花費大部分時間於設定會議、進行談判和處理日常任務是很常見的。建立可行的長期、數據驅動策略的時間太少了，即使有，現有系統似乎也幾乎不可能進行全面改革或重新設計。
原文外掛簡介
This plugin is designed to automatically send sales data to the Markight data analysis platform.
Markight is a solution provided by Dataigest company. We started working in 2021 for the purpose of providing a customer analysis platform as a B2B SaaS focused on data-driven retention marketing, a process that helps E-Commerce raise more revenue from their existing customers.
We are a team made up of global professionals who have come together striving to work with the best data scientists and business professionals, aspiring to make a difference with the help of our clients in the field of marketing and customer experience.
Check some of Markight’s features below!
Customer segmentation
Using data science technologies, your company can compute mass amounts of historical transactional data to segment all your customers into different groups with a method called RFM segmentation.
KPI Monitoring
Tracking key performance indicators (KPIs) guides a business towards making the best decisions for better sales and profit, but getting access to day-to-day reports that are actionable often involves using a lot of resources for data gathering and visualization.
Predictive and Prescriptive Analysis
You must have heard; “Those who cannot remember the past are condemned to repeat it.” We believe tracking and analyzing the past is the key to never repeating it. So, we offer an opportunity to track your customers’ post-purchase behavior in the past to help you implement effective strategies today in order to avoid losing them in the future.
Churn Prediction
Using data, algorithms and machine learning, this tool predicts customer churn before it occurs. To benefit from this feature, you can select a specific time period or customer segment to answer questions such as:
Will my customers churn in the next x days?
Which customer segment is likely to churn in the next x days?
Time between Purchases
Based on your customers’ purchase behavior in the past, this analysis examines the average customer repurchase rate for the second, third, and subsequent purchases to predict their future buying patterns. With the help of this, you can identify customers with the following characteristics:
Customers on the verge of churning
Customers on the verge of purchasing
Customers with an extended time gap between their purchases
Customers with a short time gap between their purchases
Product Performance
Having to manage an abundance of products, it’s common for category managers who work in retailers to spend the majority of their time on short term objectives such as setting meetings, conducting negotiations and attending day-to-day tasks. There’s simply too little time to create a viable long-term, data-driven strategy, and even if there were, the existing systems seem almost impossible to overhaul or design.
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Markight woocommerce connector」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
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