前言介紹
- 這款 WordPress 外掛「Marketing Optimizer」是 2013-08-18 上架。 目前已經下架不再更新，不建議安裝使用。
- 目前有 30 個安裝啟用數。
- 上一次更新是 2020-09-23，距離現在已有 1683 天。超過一年沒更新，安裝要確認版本是否可用。以及後續維護問題！
- 外掛最低要求 WordPress 5.0 以上版本才可以安裝。
- 有 10 人給過評分。
- 論壇上目前有 1 個提問，問題解答率 0%
外掛協作開發者
activeim |
外掛標籤
ab test | a b test | a b testing |
內容簡介
現在比以往更全面。快速有效地測試一切。
根據您的反饋意見，我們改進了介面和功能，使測試內容更加便捷。以下是此次更新所增強的一部分功能：
全新的免費呼籲行動（CTA）範本
全新的CTA測試套件
全新的免費彈出/疊加範本
全新的彈出/疊加測試套件
我們還改進了您最喜愛的所有功能，包括：
自動追蹤所有 WordPress 頁面
從您的頁面列表中測試 WordPress 頁面
從頁面詳細信息介面创建 WordPress 頁面變數
測試登陸頁面
免費登陸頁面範本
必備的轉換率優化外掛
您無疑聽說過 A/B 測試，即向訪問者展示同一網頁/ CTA/覆蓋層的兩種（或多種）版本，然後追蹤哪個版本創造了最多的收入、潛在客戶、報名、下載、購買、註冊或評論。現在，使用 Marketing Optimizer WordPress 外掛，您可以在站點上測試每個網頁、登陸頁面、呼籲行動和覆蓋層。將您的訪問者轉換為數據，並使用該數據來改善您的業務底線。對於每位嚴肅的數字營銷人員來說，這是必備的。
免費範本
沒有時間或資源來創建登陸頁面或呼籲行動？別擔心，我們已經為您準備好了。使用我們的免費登陸頁面、呼籲行動和覆蓋層範本，快速添加強大的轉換元素到您的站點，並立即開始測試。
對多個網頁、CTA和覆蓋層進行 A/B 測試
登陸頁面是進行 A/B 測試的明顯選擇，但是您網站上的每個接收流量的元素都會對轉換產生貢獻，測試這些元素也非常重要。想要增加完成電子郵件註冊的人數嗎？現在您也可以進行測試。您的報告將包括每個頁面變量的結果和看到該版本的訪問者的轉換率。
快速創建變量
在編輯任何 WordPress 頁面、呼籲行動或覆蓋層時，只需點擊“添加變量”選項卡，系統就會自動創建您正在操作的站點元素的新變量。輕鬆快速地測試任何內容和任何範本。已經被證明能夠增加轉換率的一些常見更改包括：
更改標題
更改頁面佈局
更改圖像
更改顏色
更改反饋表單
添加証明書
添加信任符號
修改按鈕類型和樣式
呼籲行動的放置位置
彈出/疊加視窗顯示前的時間長度
精準跟蹤轉換率
哪些轉換對您最重要？網頁表單填寫？電子郵件註冊？不管是哪一種，都可以通過一個簡單的短碼來跟蹤每個轉換，讓系統知道訪問者剛完成了成功轉換，並為該訪問者看到的所有網頁版本正確地記錄了轉換。這使您能夠擁有許多不同的轉換目標頁面，仍然正確地跟蹤所有轉換。
可調整的 Epsilon Greed 多臂老虎機
“多臂老虎機”或者 Epsilon Greed 方法是旋轉變量以確定贏家的最快方法。它也是遠遠最有利可圖的顯示測試頁面的方式。您從未聽說過嗎？以下是它的運作方式：具有最高轉換率的頁面獲得 90％ 的流量，其餘 10％ 的流量用於測試其他頁面。這大大縮短了測試時間並確保您將訪問者全部轉化為數據。
原文外掛簡介
Now more comprehensive than ever. Test everything, quickly and efficiently.
We listened to your feedback and improved the interface and functionality to make testing your content easier than ever. Here’s a partial list of the improvements we added with this update:
All New Free Call-to-Action (CTA) Templates
All New CTA Testing Suite
All New Free Pop-Up/Overlay Templates
All New Pop-Up/Overlay Testing Suite
We also made improvements to all your favorite features, including:
Automatic Tracking of All WordPress Pages
Testing WordPress Pages from your Page List
Creating WordPress Page Variations from the Page Detail Interface
Testing Landing Page
Free Landing Page Templates
A Must-Have Conversion Rate Optimization Plugin
You have no doubt heard of A/B testing, the process of showing visitors one of two (or more) versions of the same web page/CTA/overlay, and then tracking which one created the most revenue, leads, signups, downloads, purchases, registrations, or comments. With the Marketing Optimizer WordPress Plugin, now you can test every web page, landing page, call-to-action, and overlay on your site. Turn your visitors into data and use that data to improve your business’s bottom line. It’s a must have for every serious digital marketer.
Free Templates
Don’t have the time or resources to create landing pages or CTAs? Don’t worry, we have you covered. Use our free templates for landing pages, calls-to-action and overlays to quickly add powerful conversion elements to your site and begin testing immediately.
A/B Test Multiple Web Pages, CTAs and Overlays
Landing pages are the obvious choice for A/B testing, but every element on your website that receives traffic contributes to conversions, and it pays to test those, too. Want to increase the number of people who complete your email sign up overlay? Now you can test that, too. And your report will include the results for each page variant and the conversion rate of visitors that saw that version.
Create Variations Quickly
When editing any of your WordPress pages, CTAs or overlays, just click the ‘Add a Variation’ tab and the system automatically creates a new variation of the site element you are working on. Test any content, with any template, easily and quickly. Some common changes that have been shown to increase conversion rates are:
Changes to headlines
Changes to page layout
Change images
Changes to colors
Changes to feedback forms
Adding testimonials
Adding trust symbols
Modifying button types and styles
Placement of the CTA
Length of time before showing webpage overlay/pop-up
Track Conversions Accurately
What conversions matter most to you? Web form fills? Email sign ups? Whatever they may be, track every conversion with a simple shortcode that lets the system know that the visitor has just completed a successful conversion, and the proper version of all the web pages that visitor saw is credited with a conversion. This allows you to have many different conversion goal pages and still track all your conversions in properly.
Adjustable Epsilon Greed, That Multi-Armed Bandit
The ‘Multi-Armed Bandit’, or Epsilon Greedy, method of rotating variations is the fastest way to determine variation winners. It’s also, by far, the most profitable way to display your test pages. Never heard of it? Here’s how it works: the page with the highest conversion rate gets 90% of the traffic (‘Exploitation’), and the other variations are randomly rotated through the remaining 10% (‘Exploration’). In other words, 90% of the time the system chooses the best version of your page. The rest of the time it explores new variations in the hopes that they will prove to be a better solution. Since sometimes it makes more sense to explore more than 10%, you have the ability to simply move the slider to explore between 10% and 100%.
Gravity Forms Integration
Use the awesome Gravity Forms form builder on your WordPress site, and easily post all your form data directly into your Marketing Optimizer web application.
Marketing Optimizer Integration
This plugin is a must for current subscribers to the Marketing Optimizer software. It includes automatic Marketing Optimizer javascript publishing code, phone tracking integration, and more.
100% Cache Compatible
Tested to be compatible with W3 Total Cache, WP Super Cache, Quick Cache, and probably all WordPress caching plugins. Tested to be compatible with WordPress hosting services, like WP Engine and Pagely, which cache your content on the server level. This plugin doesn’t just ‘bust’ your caching, but utilizes your caching solution to retain the performance enhancements from them.
Related Links:
Marketing Optimizer for WordPress Plugin Homepage
Marketing Optimizer Homepage
各版本下載點
- 方法一：點下方版本號的連結下載 ZIP 檔案後，登入網站後台左側選單「外掛」的「安裝外掛」，然後選擇上方的「上傳外掛」，把下載回去的 ZIP 外掛打包檔案上傳上去安裝與啟用。
- 方法二：透過「安裝外掛」的畫面右方搜尋功能，搜尋外掛名稱「Marketing Optimizer」來進行安裝。
（建議使用方法二，確保安裝的版本符合當前運作的 WordPress 環境。
trunk | 20200921 | 20200923 | 20200924 | 20200925 | 2013.08.19 | 2013.08.20 | 2017.09.05 |
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