內容簡介
MARK Funnel for WooCommerce 是一款專為 WooCommerce 設計的外掛，能清楚顯示顧客在購物過程中的流失點，並提供無需收集個人資料的分析，幫助商店擁有更好的轉換率。
【主要功能】
• 追蹤五個漏斗階段：訪問、產品瀏覽、加入購物車、結帳開始、購買
• 提供可視化的漏斗表，顯示轉換率
• 四個關鍵績效指標（KPI）卡片，包含行業基準
• 上下文建議，根據實際數據提供改善方案
• 隱私優先，無需存儲個人識別信息
• 無需設置，安裝後即刻開始追蹤
外掛標籤
開發者團隊
原文外掛簡介
MARK Funnel for WooCommerce gives you a clear, honest view of where customers drop off in your store — from first visit to purchase — without collecting any personal data and without sending anything outside your server.
What it tracks
The plugin measures 5 funnel stages using random anonymous session identifiers:
Visits — any page load in your store
Product views — single product page visits
Add to cart — items added from product pages, shop grids, forms, and WooCommerce Blocks
Checkout start — reaching the checkout page
Purchases — confirmed orders (processing, completed, on-hold)
What it shows you
Funnel table — sessions and step-over-step conversion rates for all 5 stages, with a color-coded visual bar (green → orange → red).
4 KPI cards with industry benchmarks:
Conversion Rate — purchases ÷ visits (benchmark: 1–3%)
Add to Cart Rate — ATC sessions ÷ product-view sessions (benchmark: 8–15%)
Checkout Start Rate — sessions reaching checkout ÷ ATC sessions (benchmark: 40–60%)
Checkout Abandonment — sessions that started checkout but didn’t buy (benchmark: 60–80%)
Funnel Diagnosis — up to 3 contextual suggestions ranked by severity, based on your actual data compared to industry thresholds.
About the Funnel tab — an educational guide explaining how each stage is tracked, how the KPIs are calculated, what the benchmarks mean, and how to read the suggestions. Great for store owners who are new to conversion analytics.
Privacy first
No direct identifiers stored — no names, emails, IP addresses, or order IDs; only random session identifiers
Zero external connections — everything stays on your server
90-day auto-cleanup — old events are deleted automatically by a daily background task
GDPR-ready — “Clear all data” button in Settings with one click
Bot and crawler filtering
All metrics show only human sessions. The plugin scores each request using User-Agent detection, IP range checks, and browser version analysis. Bots, crawlers and suspicious traffic are stored separately and excluded from all KPIs and the funnel.
Excluded roles
Administrators and shop managers are never tracked. Customers, visitors, and other WordPress roles are included.
No setup required
Install, activate, and the plugin starts tracking immediately. No API keys, no account registration, no configuration needed.
