內容簡介
Mailster Matomo 外掛將 Mailster 郵件通訊外掛與 Matomo 連接，使您能在分析報告中將郵件點擊歸因於特定的行銷活動。透過自動附加 Matomo 兼容的查詢參數，輕鬆追蹤行銷活動的成效。
【主要功能】
• 將 pk_campaign 和 pk_kwd 附加至 Mailster 點擊重定向
• 設定預設的行銷活動名稱和關鍵字模式
• 支援每個活動自訂值的 Matomo 分析元框
• 儲存 Site ID 和追蹤域名
• 在 Mailster 網頁版本頁腳輸出 Matomo JavaScript 追蹤器
外掛標籤
開發者團隊
原文外掛簡介
Mailster Matomo connects the Mailster Newsletter Plugin for WordPress to Matomo so you can attribute newsletter clicks to campaigns in your analytics reports.
When a subscriber clicks a same-site link in a Mailster campaign, the add-on appends Matomo-compatible campaign query arguments (pk_campaign and pk_kwd) to the click redirect URL. Matomo still accepts these legacy pk_* names for campaign reporting (alongside newer mtm_* parameters).
This plugin requires Mailster and a Matomo property (Site ID and tracker domain). It is not affiliated with Matomo or the Piwik PRO brand. For click attribution to appear in reports, your destination pages still need Matomo tracking installed on the website.
What it does
Appends pk_campaign and pk_kwd to same-site Mailster click redirects (exact host match with your WordPress site_url host)
Lets you set default campaign name and keyword patterns, including merge tags for campaign, subscriber, and link data
Optionally overrides those values per campaign via a Matomo Analytics metabox when Campaign based value is enabled
Stores Site ID, tracker domain, and optional setDomains for the embedded tracker snippet
Outputs the Matomo JavaScript tracker (piwik.js / piwik.php) in the Mailster campaign web version footer when Site ID and domain are set
What it does not do
It does not tag external (off-site) links — only redirects whose host matches your site host
It does not switch to Matomo’s newer mtm_* parameter names (it always writes pk_campaign / pk_kwd)
It does not add an email open-tracking pixel; Mailster and Matomo handle opens separately if you configure them
The embedded script is not a full-site Matomo install — it only loads on the Mailster campaign web version page
Merge tags you can use
Use these placeholders in the campaign name and keyword fields:
%%CAMP_ID%%, `%%CAMP_TITLE%%`, `%%CAMP_TYPE%%`, `%%CAMP_LINK%%`, `%%SUBSCRIBER_ID%%`, `%%SUBSCRIBER_EMAIL%%`, `%%SUBSCRIBER_HASH%%`, `%%LINK%%`
%%CAMP_TYPE%% resolves to autoresponder or regular based on the campaign status
Defaults on the settings screen are %%CAMP_TITLE%% for the campaign name and %%LINK%% for the keyword until you change them
Avoid putting personally identifiable merge tags (such as %%SUBSCRIBER_EMAIL%%) into public URLs unless you intend that data to appear in query strings and analytics.
