內容簡介
在 b2b 業務中，您在網站上創建的是潛在客戶，而不是購買者。潛在客戶是由（在線）營銷活動產生的新聯繫人。
您需要區分 TOFU（漏斗頂部）和 BOFU（漏斗底部）的潛在客戶。如果您有 TOFU 的潛在客戶，也可以稱之為未經篩選的領導，這意味著您或任何其他團隊成員需要與該人聯繫，以找出此潛在客戶是否可能成為您的業務。如果是，則此潛在客戶將轉變為 BOFU 潛在客戶，可能為您帶來業務。
當然，您只想要那些對您和您的公司感興趣的合格潛在客戶。其他人可能是垃圾或不在您的目標群體中的潛在客戶。
銷售是一個排除過程。為了讓您的營銷活動集中在對您和您的業務有興趣的潛在客戶上，您需要知道那些好的潛在客戶來自哪個營銷活動或關鍵字（當您使用 adwords 時）。
這就是 CRM Lead Tracking 外掛發揮作用的地方，它將幫助您優化您的營銷活動。
與簡單的utm追蹤結合使用，您可以將您的潛在客戶存儲在WordPress中，並添加由哪個渠道、廣告、通訊或關鍵字生成的潛在客戶的信息。這將幫助您識別哪些活動吸引了哪些潛在客戶。
結合簡單的導出功能，您可以進一步處理您的高質量潛在客戶的 .CSV 文件。
重要提示：此外掛僅與 Contact Form 7 外掛配合使用，該外掛是 WordPress 上最著名的外掛之一（超過 5 百萬次安裝），您可以在這裡下載：https://wordpress.org/plugins/contact-form-7/
外掛標籤
開發者團隊
原文外掛簡介
In the b2b business you create leads instead of purchases on your website. A lead is a new contact who is generated by (online) marketing activities.
You have to differ between TOFU (top of the funnel) and BOFU (bottom of the funnel) leads. If you have a TOFU Lead you can also talk about unqualified leads, which means you or any other team member has to contact this person in order to find out if this lead might be business for you. If yes this lead turns into a BOFU Lead and may bring you business.
Of course you only want those qualified leads interesting for you and your company. The rest might be junk or leads not within your target group.
Sales is an exclusion process. In order to focus your marketing activities on leads which are interesting for you and your business, you need to know from which marketing campaign or keyword (when you are using adwords) those good leads are coming from.
This is where the CRM Lead Tracking plugin comes into play and is going to help you to optimize your marketing campaigns.
In combination with simple utm tracking you are able to store your leads within wordpress and add the information which lead has been generated by which channel, ad, newsletter or keyword. This will help you to identify which campaign attracts which lead.
Combined with a simple export functionality into a .csv file you are able to do further processing of your high quality leads.
Important: This plugin works only in combination with the Contact Form 7 plugin, one of the most famous plugins on wordpress (5+ million installations), you can download here: https://wordpress.org/plugins/contact-form-7/
