內容簡介
正如許多人所知，IAB 最近創建了一個新的倡議 - ads.txt。 Ads.txt 讓內容擁有者指定哪些廣告系統和轉售商有權出售其庫存。 Ads.txt 的設計目的是增加程序化世界的透明度，減少欺詐活動。
目前，DoubleClick Bid Manager（DBM）將停止通過第三方（即 SSP）購買所有域名的流量，除非它們被宣布為授權轉售商通過您的 ads.txt-這可能對您的收入造成負面影響。儘管如此，這兩個月對於您來說至關重要，我們不希望您在第四季度錯過任何收入機會！
ads.txt 項目的使命很簡單：增加程序化廣告生態系統的透明度。 Ads.txt 代表授權數字賣家，是出版商和發行商可以使用的一種簡單，靈活且安全的方法，用於公開聲明他們授權出售其數字庫存的公司。
通過創建授權數字賣家的公共記錄，ads.txt 將在庫存供應鏈中創建更大的透明度，並使出版商對市場上的庫存控制，使壞漢難以從跨生態系統銷售假冒庫存中獲利。隨著出版商採用 ads.txt，買家將能夠更輕鬆地識別參與出版商的授權數字賣家，從而使品牌有信心他們正在購買真正的出版商庫存。
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外掛標籤
開發者團隊
原文外掛簡介
As many of you know, IAB recently created a new initiative, ads.txt. Ads.txt enables content owners to specify which advertising systems and resellers are authorized to sell their inventory. Ads.txt is designed to increase transparency within the programmatic world and decrease fraudulent activity.
As of now, DoubleClick Bid Manager (DBM) will stop buying traffic on all domains via third parties (i.e. SSP), unless they are declared as an authorized reseller through one’s ads.txt – this could negatively impact your revenues. That said, these next two months are imperative and we would hate for you to miss out on any revenue opportunities during Q4!
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.
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