內容簡介
Funnel 外掛可在 WordPress 中創建轉換漏斗，無縫追蹤和分類用戶的轉換狀態，提供寶貴的見解以優化行銷策略並提升用戶參與度。
【主要功能】
• 手動或自動創建潛在客戶
• 追蹤用戶來源及轉換率
• 支援買家角色的創建與分配
• 記錄每個狀態變更的歷史
• 匿名訪客追蹤功能
• 符合 GDPR 規範的數據管理
外掛標籤
開發者團隊
原文外掛簡介
Create a conversion funnel in your wordpress.
It allows for seamless tracking and categorization of users based on their conversion states, providing valuable insights to optimize marketing strategies and enhance overall user engagement.
You can create leads manually or automatically when register new users.
Users can travel through the conversion funnel by visiting different pages.
Referrer system ready with url param (any value or a specific one, e.g. ?utm_source=social).
Create as many Buyer Personas as you need (name, description, avatar, generation, interests, motivations, values and formality level) and assign them to your leads, manually or automatically when they visit a page. The dashboard shows how each persona moves through the funnel and its conversion rate.
Know where your leads come from: the first and last source of every lead (UTM tags or referring website) is saved, and the dashboard shows the top sources and campaigns with their conversion rate. You can also assign a buyer persona automatically by UTM campaign.
Track anonymous visitors too (optional): they become anonymous leads with a first-party cookie, only after consent through the WP Consent API, and their history is added to their lead when they register or log in. Works with page caching.
Every state change is recorded in a history (date, from, to, origin and who made it), visible in each lead.
States have an explicit position in the funnel, and you can prevent automatic changes from moving leads backwards.
GDPR ready: leads are private, and they are included in the WordPress personal data export and erasure tools.
If you need to notify them, you can use WordPress emails.
Documentation
Full documentation and more info: growthplugins.com/plugin/funnel.
