內容簡介
A/B 測試 (A/B testing)，又稱分割測試 (split testing)，是一種比較網頁或呼叫操作兩個版本的方法，以看出哪一個表現更好。您可以透過同時展示兩個版本至相似的訪客，在兩個版本間進行比較。表現較佳的版本即勝出。
此外掛提供一個 shortcode，能幫助您在使用 Formidable Pro 創建的表單上輕鬆地運行您自己的 A/B 測試。透過提供的 shortcode，您可以設定兩個表單，然後隨機輪流展示，並追蹤轉換率。
如何使用
按照安裝指示安裝外掛程式。
在您希望輪流展示表單的頁面或小工具區域中，新增以下 shortcode: [inm_frm_ab_test forms=”25, 26″]
將 25 和 26 替換為您兩個表單的ID。
如果需要，可選擇加入 title=”false”、description=”false” 或 minimize=”1″ 以更改這些參數的預設值。
在 Formidable > A/B Test 中查看測試結果。
當您認為已有足夠的數據後，使用標準 Formdiable shortcode 取代該測試 shortcode，以顯示獲勝的表單。
若欲開始新的測試，請按下 Reset Test Data 按鈕。這將清除所有先前儲存的結果，無法還原。
在測試時，保持測試的限制和特定性是一個好主意。這表示您需要針對每個測試做出小的變化，讓兩個表單之間的差異只限於某一個元素，例如標題或按鈕文字等等。同時進行多個元素的大幅更改可能仍導致成功的測試，但這會更加困難，您可能無法理解是哪個特定的更改導致了所需的改進。
外掛標籤
開發者團隊
原文外掛簡介
A/B testing, or split testing, is the method of comparing two versions of a web page or call to action to see which performs better.You compare the two versions by showing one or the other variant to similar visitors at the same time. The one that gets a better conversion rate wins!
This plugin provides a shortcode to help you easily run your own A/B tests on forms created using Formidable Pro. With the provided shortcode you tell it two forms to alternate showing randomly and it tracks the conversion rate.
How to use
Install the plugin using the Installation directions
Add this shortcode to the page or widget area where you want the alternating forms to show: [inm_frm_ab_test forms=”25, 26″]
Replace 25 & 26 with the form ids of your two forms.
Optionally add title=”false”, description=”false” or minimize=”1″ to change these parameters from their default values.
View test results in Formidable > A/B Test.
When you feel you have enough data, stop the test by replacing the shortcode with a standard Formdiable shortcode to only show the winning form.
To start a new test, click the Reset Test Data button. This will clear all previously stored results and can’t be undone.
It is a good idea to keep your test limited and specific. This means making small variations between the two forms for each test and keep them to a single element, such as the title or button text, etc. Making large changes to multiple elements at once may still give you a successful test, but it will be more difficult to understand which particular change caused the desired improvment.
