內容簡介
Facebook Pixel For WordPress 快速易用的外掛
Pixel Cat – Conversion Pixel Manager（原名為「Facebook Conversion Pixel」）讓您可以在幾分鐘內將 Facebook（Meta）像素和轉換 API 或 Google Analytics 像素新增至您的網站中。
透過 Pixel Cat，從 Facebook 定向到轉換追蹤，這個免費的外掛程式讓設定您的 Facebook 和 Google Analytics 像素變得非常簡單。
打造更有效的 Facebook 廣告活動
使用 Pixel Cat，您可以追蹤 Facebook 和 Google 轉換，並建立強大的重新定位目標群眾。
追蹤 Facebook 轉換數據
將轉換事件（包括精確金額和貨幣）發送至 Facebook 和 Google，讓您可以追蹤、改進並自動優化您的廣告活動。
建立強大的重新定位目標群眾
Pixel Cat 讓您可以向 Facebook 和 Google 發送細分事件（例如讀取的網誌文章、查看的產品等等），讓您可以建立非常有效的重新定位目標群眾。
轉換 API
Pixel Cat 具有快速且易於使用的轉換 API，讓您可以很快地執行服務器端追蹤。
從舊版 Facebook Conversion Pixel 升級嗎？
這個外掛程式曾經叫做 Facebook Conversion Pixel，並已更新以與新版 Facebook Pixel 相容。Facebook 已經棄用了舊版的 Facebook Conversion Pixel，並推薦使用新版 Pixel，因此我們強烈建議您升級。
想知道如何從舊版 Facebook Conversion Pixel 轉換到新版 Facebook Pixel 嗎？閱讀這篇博客文章：
如何轉換至新版 Facebook Pixel
Pixel Cat 如何協助您運行更好的廣告活動
我們的 Facebook Pixel Manager – Pixel Cat， 提供您所需的一切來成功運行 Facebook 和 Google 廣告。這個外掛程式讓您可以輕鬆地將新版 Facebook Pixel、轉換 API 或 Google Analytics 像素新增至 WordPress 網站中，讓您可以追蹤轉換並建立重新定位目標群眾。
>>欲瞭解更多詳情和截圖，請前往我們的網站<<
建立標準事件。標準事件讓您可以追蹤轉換、優化您的廣告活動並建立重新定位目標群眾。Pixel Cat 的點擊式建立工具讓設定標準事件變得非常容易。
自訂像素事件參數，讓您可以追蹤廣告投資回報率（ROI）。透過我們易於使用的介面，自訂您的 Facebook Pixel 事件參數（例如價格、貨幣等）。
依照所瀏覽的網頁分段訪客。根據您的訪客瀏覽的網頁、文章、分類和/或標籤觸發 Facebook Pixel 事件並建立自定義目標群眾。
強大的 Facebook Pixel 事件建立工具。這個易於使用且強大的 Facebook Pixel WordPress 事件建立工具包含您所需的一切，而無需觸碰一行程式碼。
自動追蹤搜尋事件。自動追蹤您的 WordPress 網站上的搜索事件。
排除團隊成員。確保您不會因團隊成員而污染您的像素數據。您可以排除特定的 WordPress 使用者層級，例如管理者、編輯和撰稿人。
無需編寫任何程式碼。Pixel Cat 的1次點擊安裝讓設定 Facebook Pixel for WordPress 變得簡單，無需編寫任何程式碼。
完全免費。Pixel Cat Lite 完全免費，並包含了您所需的一切，以開始使用 Facebook 和 Google Analytics 像素。作為經驗豐富的廣告主？我們還提供一個強大的付費版本，可幫助您提高廣告投資回報率。
>>欲瞭解更多詳情和截圖，請前往我們的網站<<
外掛標籤
開發者團隊
② 後台搜尋「Pixel Cat – Conversion Pixel Manager」→ 直接安裝（推薦）
原文外掛簡介
Facebook Pixel For WordPress Made Easy
Pixel Cat – Conversion Pixel Manager (formerly known as “Facebook Conversion Pixel”) lets you add a Facebook(Meta) Pixel and Conversions API or Google Analytics Pixel to your site in a matter of minutes.
From Facebook Retargeting to conversion tracking, this free plugin makes setting up your Facebook and Google Analytics Pixel a breeze.
Run Better Facebook Ad Campaigns
Using Pixel Cat, you can track Facebook and Google Conversions and build powerful retargeting audiences.
Track Facebook Conversions
Send conversion events (including the exact amount and currency) to Facebook to Google, so you can track, improve and automatically optimize your ad campaigns.
Build Powerful Retargeting Audiences
Pixel Cat lets you send granular events (blog posts read, products viewed, …) to Facebook and Google, so you can build insanely effective retargeting audiences.
Conversions API
Pixel Cat has a quick and easy Conversions API that will have you running server side tracking in no time.
Upgrading from the Old Facebook Conversion pixel?
This plugin used to be called Facebook Conversion Pixel and was updated to work with the new Facebook Pixel. Facebook has deprecated the old Facebook Conversion Pixel in favor of the new pixel, so we highly recommend migrating.
Wondering how to migrate from the old Facebook Conversion Pixel to the new Facebook Pixel? Read this blog post:
How to Migrate to the new Facebook Pixel
How Pixel Cat helps you run better ads
Our Facebook Pixel manager – Pixel Cat – comes with everything you need to run successful Facebook and Google ads. This plugin lets you easily add the new Facebook Pixel, Conversions API or Google Analytics Pixel to your WordPress site with ease, so you can track conversions and create retargeting audiences.
>> For more details & screnshots, head over to our website <<
Create Standard Events. Standard Events let you track conversions, optimize your ads and build retargeting audiences. Pixel Cat’s point & click builder makes the cumbersome process of setting up Standard Events easy.
Customize Pixel Event Parameters, so you can track ad ROI. Customize your Facebook Pixel event parameters (eg. price, currency, …) on with our easy interface.
Segment Visitors By Pages Viewed. Trigger Facebook Pixel Events & set up Custom Audiences based on which Pages, Posts, Categories and/or Tags your visitors have viewed.
Powerful Facebook Pixel Event Builder. Our easy-to-use, powerful Facebook Pixel WordPress event builder includes everything you need, without touching a line of code.
Search event. Automatically track searches on your WordPress site.
Exclude Team Members. Make sure you don’t pollute your Pixel data by excluding members of your team. You can exclude specific WordPress user levels, such as Admins, Editors & Contributors.
No Coding Required. Our 1-click setup takes the pain out of setting up the Facebook Pixel for WordPress, no coding required.
Completely Free. Pixel Cat Lite is completely free, and includes everything you need to get started with the Facebook and Google Analytics Pixel. Experienced advertiser? We also offer a powerful paid version that will help you boost your Ad ROI.
>> For more details & screnshots, head over to our website <<
Advanced Advertiser? Build Better, More Profitable Ad Campaigns With Pixel Cat Premium
Pixel Cat Lite has everything you need to get started, but Pixel Cat Premium lets you take your ads to the next level.
In addition to supporting Standard Events, you’ll be able to set up Custom Events & Dynamic Events.
Dynamic Events – a key part of many advanced Facebook marketer’s toolkits – are insanely effective. These events trigger based on user behavior, such as time on site, or specific buttons or links clicked. Using this information, you’ll be able to exclude bouncing visitors, build better Custom Audiences and ultimately boost your Ad ROI.
Trigger Dynamic Events. Pixel Cat lets you build insanely powerful dynamic Facebook pixel events for WordPress. Create Custom Audiences based on which links & buttons visitors click.
Exclude Bouncing Visitors. Using our Time delay setting, you can exclude bouncing visitors by only firing a Facebook Pixel event after your visitor has spent some time on your site.
Track Valuable User Info. Automatically send HTTP referrer, post categories, post tags and even Google Analytics UTM tags as event parameters, so you can build more effective custom audiences.
Create Custom Events. Want to create your own custom events, so you can track behavior on your site more accurately? Building custom events is a breeze with Pixel Cat.
Phenomenal Email Support. Need help? You’re in great hands – our fast & friendly support team is ready to help.
WooCommerce integration. Personalize your Facebook ads without doing manual work, and retarget shoppers to complete the sale. Using Pixel Cat’s WooCommerce Event Tracking and WooCommerce Product Feed features you’ll be able to create highly effective Dynamic Product Ads & Custom Audiences.
Easy Digital Downloads integration. Set up the Facebook Pixel for Easy Digital Downloads with a single click. Personalize your ads, retarget prospects and grow your sales. Using Pixel Cat’s Easy Digital Downloads Event Tracking and Easy Digital Downloads Product Feed features you’ll be creating Dynamic Product Ads & Custom Audiences in minutes.
>> Learn more about Pixel Cat Premium here <<
Why use Pixel Cat – Conversion Pixel Manager?
There are multiple ways to add a Facebook Pixel to your WordPress site.
1. Pasting your Facebook Pixel into your theme
This approach isn’t great for two reasons:
a) If you edit your live site and make a mistake when pasting your Facebook Pixel script into your theme, you could take down your website.
b) If your theme is updated with new features or security fixes, your Facebook Pixel code will be overwritten.
2. Pasting the new Facebook Pixel script into a header/footer script plugin
This is a valid approach, but has some disadvantages. General purposes “header script plugins” aren’t built from the ground-up to support Facebook’s Pixel.
What this means is that :
a) These plugins lack Facebook-specific functionality. There’s no easy way to add Standard Events, Custom Events or Dynamic Events.
b) These plugins will not adapt if Facebook changes their pixel again in the future. Since Pixel Cat is a dedicated Facebook Pixel plugin, we’ll make sure make sure to stay compatible with future changes by Facebook.
c) These plugins usually don’t support hiding your Facebook Pixel from logged-in users.
And, most importantly: with Pixel Cat you can set up Facebook Pixel standard events, without having to write a single line of code.
The bottom line is that Pixel Cat is the best way to add a Facebook Pixel to your WordPress site.
Does Pixel Cat – Conversion Pixel Manager support the new Facebook Pixel?
Yes. Pixel Cat is built from the ground up to support the new Facebook Pixel.
If you’re currently using v1.3.5, or later, for the old deprecated Facebook Pixel, and would like to continue doing so, no worries. Pixel Cat – Conversion Pixel Manager will automatically detect your old settings, and will let you continue using the old version of the plugin for this purpose. You can then upgrade to the new pixel at any time.
Can I hide my Facebook Pixel form logged in users?
Yes. You can hide your Facebook Pixels from logged in users by going to Settings -> Facebook Pixel Manager.
Is Pixel Cat – Conversion Pixel Manager easy to translate?
Yes. Pixel Cat – Facebook Pixel Cat is fully translateable. Please let us know if you’re interested in contributing.
Do you integrate with WooCommerce
Yes, our our pro plugin makes setting up a Facebook Pixel WooCommerce integration a breeze. Not only that, Pixel Cat Premium lets you create a Facebook Product Catalog for WooCommerce. Click here to learn more.
What is a Facebook Pixel and how does it help my business?
Please read this guide: Facebook Pixel WordPress Installation & Best Practices: The Definitive Guide. Selling on Amazon? Read this.
—The Fatcat Apps Team
