內容簡介
Dotdigital for WooCommerce 是一款行銷自動化平台的外掛，能幫助品牌同步商店數據至 Dotdigital 帳戶，提升行銷效果。透過此外掛，使用者可以發送品牌化電子郵件、管理郵件列表及自動化行銷活動，以吸引和維繫客戶。
【主要功能】
• 同步所有聯絡人至 Dotdigital
• 根據訂單歷史與瀏覽行為精準定位客戶
• 自動化客戶生命周期行銷活動
• 支援 SMS 行銷訂閱功能
• 提供多樣化的客戶細分模板
• 監控商店關鍵績效指標
開發者團隊
原文外掛簡介
Dotdigital is a marketing automation platform that provides brands globally with the tools they need to acquire, convert, and retain customers. Our plug and play connector lets you sync your data from your store to your Dotdigital account to empower your marketing. Dotdigital gives you all the tools you need to send on-brand emails, automate campaigns, and manage mailing lists to engage with your audience.
Sync all your contacts to dotdigital, and segment them for your cross-channel campaigns.
Use your customers’ order history and browsing behavior to better target your audience.
Build and automate lifecycle programs to engage your customers and drive revenue.
Subscribe customer and guest mobile numbers to SMS marketing, with consent data.
If you’re not a Dotdigital user already you can find out more about us at dotdigital.com.
Once you’ve set up your integration, you can build automated journeys with data-driven marketing programs. Boost your ROI with abandoned cart, AI-powered product recommendations, advanced personalization, social re-targeting, and cross-channel marketing automation programs.
Dotdigital for WooCommerce will help you:
* Inspire customer engagement with beautifully designed email campaigns
* Identify valuable customers with multiple segment templates and a fully flexible segment builder
* Reach niche audiences with hyper-targeted landing pages, surveys, and forms
* Automate lifecycle campaigns based on customer behavior across email, SMS, social, push, and more.
* Encourage repeat sales with replenishment programs
* Optimize every customer touchpoint, from account creation to post-purchase with transactional emails
* Win back lapsed shoppers with abandoned cart campaigns
* Re-target customers who are browsing your store and showing high purchase intent
* Sell more with predictive product recommendations in email and on your store
* Keep an eye on your most important store KPIs with commerce intelligence dashboards
* And much more
How the plugin works
When you activate, deactivate or uninstall the plugin, we send a plugin id (a random string that we create) to dotdigital. This allows Dotdigital to identify your website.
To connect to dotdigital, you install some additional files (see below) to create a ‘bridge’ with some middleware called API2Cart.
Once connected, Dotdigital syncs data from your website to the platform via API2Cart, using your plugin id to confirm it’s you.
Disclaimer
The software made available to you is provided “as is” without warranty of any kind, either expressed or implied and such software is to be used at your own risk and without modification.
